Risk Advisor - Media & Communications Practice

PROLINK; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

PROLINK—Canada’s Insurance Connection—seeks a Risk Advisor for its Media & Communications Practice. You’ll expand national presence among media, communications, marketing, and PR firms, advising on P&C insurance and risk strategies, and developing trusted advisory relationships with existing clients and prospects.

You will support thought leadership, contribute to tools and content, and collaborate with multiple practices.

Qualifications

• RIBO license is required.
• Minimum five years’ business experience in insurance, underwriting, business development, or related field.
• Direct experience in media and communications is not required; curiosity and willingness to learn are essential.

Responsibilities

• Develop and execute a business plan for the media and communications segment with annual targets.
• Lead business development efforts to build a national practice and team.
• Build strong client relationships and understand their risk exposures, strategies, and objectives.
• Attend industry events to grow market presence and stay current on sector trends.
• Collaborate with senior management to deliver optimal client solutions and improve win rates.
• Identify opportunities to cross-sell and refer clients to other PROLINK practices.

Skills

Client-centric

Collaborative

Communication skills

Time management

Education

RIBO license

Tools

CRM systems

Job description

Risk Advisor, Media & Communications Practice

Hire Date: January-March 2026

Job Vacancy Status: New Position

About PROLINK

PROLINK—Canada’s Insurance Connection—is an independent, employee‑owned insurance and risk management firm. Since 1982, we have operated with a strong commitment to integrity, honesty, and genuine care for our clients and colleagues. We specialize in delivering tailored insurance and risk management solutions to knowledge‑based industries across Canada, leveraging deep expertise in select sectors to help our clients build resilient, confident organizations.

Our purpose is simple: to ensure our clients feel informed, supported, and secure in their decisions. We take pride in being responsive when it matters most and in building long‑term, one‑on‑one advisory relationships that position PROLINK as a trusted partner and advocate.

Equally important, PROLINK is an employee‑focused organization. We believe our people are our greatest asset, and we invest in them accordingly—through flexible work arrangements, personal growth plans, inclusive culture, comprehensive benefits, and the opportunity to become an owner in the firm.

The Role

As a Risk Advisor within our Media & Communications Practice, you will play a key role in expanding PROLINK’s national presence among progressive media, communications, marketing and public relations firms. You will work with an established client base while actively developing new relationships, positioning yourself as a trusted advisor to organizations navigating complex professional, contractual, and operational risks.

By developing deep knowledge of the media and communications sector, you will advise clients on a broad range of property and casualty (P&C) insurance solutions and risk management strategies. What differentiates PROLINK is our consultative approach: we go beyond transactional brokerage to deliver thoughtful, strategic advice grounded in industry insight and long‑term value.

You will also contribute to PROLINK’s thought leadership by supporting the development of articles, tools, and insights that address emerging risk and insurance issues relevant to the media and communications community.

As Part Of The Broader Commercial Enterprise Team, You Will Collaborate Closely With Colleagues Across Multiple Industry Practices. This Includes Participation In

• Bi‑monthly Enterprise team meetings to share insights and best practices
• Weekly sales and business development meetings focused on opportunity management and cross‑practice collaboration
• Regular check‑ins with the Account Management team to support renewals and client service excellence.

Key Areas of Focus

Advising

Provide strategic insurance and risk management advice designed to strengthen clients’ overall resilience. For mid‑market clients, this includes delivering PROLINK’s proprietary Panoramic Risk Assessment, aligning insurance programs and risk controls with each client’s broader business objectives.

Protecting

Educate current and prospective clients on their risk exposures and recommend appropriate insurance and risk management solutions that address their evolving needs.

Building

Lead business development efforts for the Media & Communications Practice, with the long‑term objective of building a national practice and team that reflects PROLINK’s differentiated value proposition and consultative approach. In support of this, PROLINK uses a unique Broker of Record–led business development model, allowing relationships to begin with value rather than price. You will receive training in this approach, incorporating modern sales methodologies and behavioural science principles.

Responsibilities

• Develop and execute a business plan for the media and communications segment, including annual targets and long‑term growth strategy
• Embrace and apply PROLINK’s consultative business development methodology, engaging prospects at a strategic level and clearly articulating the value roadmap we deliver
• Build strong relationships with clients and prospects to understand their:
  • Business strategies, challenges, and risk exposures
  • Risk management and mitigation approaches
  • How insurance and PROLINK’s expertise can support their objectives
• Attend industry conferences and events to strengthen market presence, expand networks, and stay current on sector trends
• Collaborate with senior management and colleagues to deliver optimal client solutions and enhance win rates
• Identify opportunities to cross‑sell and refer clients to other PROLINK practices, as appropriate
• Participate in the client renewal process alongside the Practice Leader and Account Management team
• Serve as a subject‑matter resource on industry trends, insurance solutions, and emerging risks affecting media and communications firms
• Demonstrate responsiveness and advocacy, ensuring clients feel supported during urgent situations
• Oversee or participate in claims advocacy as required
• Ensure accurate, timely billing and collection within established timelines
• Contribute to the development of risk management tools, white papers, webinars, and thought leadership content
• Maintain accurate and current records in CRM and broker management systems
• Act as a positive corporate citizen by:
  • Collaborating effectively across Commercial, Personal, and Life & Benefits teams
  • Treating colleagues with respect and accountability
  • Building strong partnerships with insurers and underwriters
  • Demonstrating care, professionalism, and a willingness to go above and beyond for clients and partners

Qualifications

The ideal candidate will meet most of the following criteria:

Licensing & Education

RIBO license required

Experience

Minimum of five years’ business experience in insurance, underwriting, business development, or a related field.
Direct experience in the media and communications sector is not required; curiosity and willingness to learn are essential

Skills & Attributes

Strong client‑centric mindset and collaborative approach.
Proven ability to manage multiple priorities with strong organizational and time‑management skills.
Professional presence with strong communication skills.
Positive, empathetic, and engaging personality with a desire to continuously learn and share knowledge

What We Offer

• Competitive and flexible compensation structure
• Comprehensive medical and dental benefits effective on your first day
• Hybrid work environment combining remote and in‑office flexibility
• A culture that blends the professionalism of a national firm with the collaboration and care of a close‑knit team
• Clear opportunities for career growth, recognition, and advancement
• The opportunity to become an owner in the firm alongside many of your colleagues

Our Commitment to Inclusion

At PROLINK, diversity, equity, inclusion, and accessibility are integral to who we are. We are committed to creating a workplace where employees feel valued, respected, and supported, and we proudly maintain an equal opportunity hiring process.

We are happy to provide accommodations throughout the recruitment process. Applicants requiring accommodation are encouraged to let us know so we can support their needs.

• Artificial intelligence will be used to screen, assess, and/or select applicants.*