Retention Marketing Manager Toronto, Ontario, Canada

Mejuri Inc.; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading fine jewelry brand is seeking a Retention Marketing Manager to enhance their automated CRM strategy. This role involves executing lifecycle automations, driving customer engagement, and collaborating with cross-functional teams to optimize performance metrics. The ideal candidate will have a strong background in CRM and data analysis, contributing to Mejuri's mission of empowering women through innovative marketing strategies.

Benefits

Three weeks vacation plus personal days

Hybrid work model

Comprehensive medical and dental benefits

Parental leave salary top-up

Semi-annual performance reviews

Qualifications

• Demonstrated experience in CRM / Lifecycle Marketing with a strong focus on triggered automations.
• Strong technical competency with setting up and troubleshooting automations.
• Deep understanding of ecommerce customer behaviour and lifecycle marketing best practices.

Responsibilities

• Lead and execute high-converting lifecycle automations across email, SMS, and Push.
• Manage technical execution and optimization within CRM platforms.
• Own reporting and insights for automation flows.

Skills

CRM / Lifecycle Marketing

Triggered Automations

Data Analysis

Collaboration

Tools

Klaviyo

Postscript

Iterable

Job description

Mejuri is the category-defining fine jewelry brand redefining luxury, your way. Feeling disconnected from an industry that typically markets to men, co-founder and CEO Noura Sakkijha leveraged her learnings as a third-generation jeweller to rethink the way women purchase jewelry—for themselves. In only seven years, and with a team of over 75% women, Mejuri has shipped over one million orders and opened retail stores across the globe, all while introducing new products weekly.

As part of Noura’s original vision to empower women to invest in themselves, the brand launched the Empowerment Fund to support underrepresented women and non-binary individuals with the tools to empower themselves. Mejuri continues to reach new customers through exciting community initiatives and expansion into international markets, such as the UK, Australia and Germany.

We are a team of retailers, creatives, technologists and strategists, and we are looking for someone special to join our team.

Retention Marketing Manager

Reporting into the Senior Manager Lifecycle Marketing, the Retention Marketing Manager will own and evolve our automated CRM strategy across email, SMS, and push. In this role, you’ll lead the development of high-impact automations and partner cross-functionally to drive customer engagement, conversion, and retention—turning data into action and journeys into results.

What you'll do

• Lead and execute high-converting lifecycle automations (e.g. cart abandon, browse abandon, winback, welcome, post-purchase, and re-engagement flows) across email, SMS, and Push.
• Independently manage technical execution and optimization within CRM platforms such as Klaviyo, Monocle, and Postscript.
• Partner with key stakeholders across Data, Product, and Creative to iterate and evolve automated flows that drive conversion.
• Collaborate with the Product and Engineering team to test and optimize sign-up pop-ups and other subscriber acquisition touchpoints across digital and retail channels.
• Set up and interpret A/B tests to continually improve performance metrics.
• Monitor segmentation and personalization strategies to ensure deliverability and relevance.
• Partner with the Customer Success team to leverage feedback loops—such as NPS surveys and product reviews—to uncover actionable insights that inform lifecycle strategies and enhance the overall customer experience.
• Collaborate with CRM specialists (existing team member) to ensure automation and campaign strategy are aligned.
• Manage day-to-day CRM operations and act as the main point of contact for troubleshooting, QA, and technical configuration.
• Own reporting and insights for automation flows and contribute to weekly, monthly and, quarterly performance reviews and strategic planning.

What you'll bring to the team

• Demonstrated experience in CRM / Lifecycle Marketing with a strong focus on triggered automations.
• Proficient in key CRM and SMS platforms: Iterable, Klaviyo, Postscript.
• Strong technical competency with setting up, QA'ing, and troubleshooting automations and data flows.
• Demonstrated experience owning a roadmap and performance outcomes
• Strategic thinker who can think through scaleability and growth
• Strong Analytical skills and ability to report on successes and opportunities through a data driven approach
• Demonstrated proficiency pulling and analyzing data to guide strategy
• Deep understanding of ecommerce customer behaviour and lifecycle marketing best practices
• A growth mindset with an interest to iterate and evolve programs
• Highly collaborative in working with cross functional partners

Key performance indicators

• Lead to first purchase conversion rate.
• Subscriber list growth and opt-out and unsubscribe rate.
• CRM health and deliverability.
• Automation-driven revenue contribution to total CRM performance.
• Retention metrics tied to lifecycle flows such as repeat purchase rate, time to second purchase, revenue recovered from abandon flows, and reactivation rate from winback journeys.

Benefits at Mejuri:

• Three weeks vacation, plus personal days and three religious/cultural observance days
• A hybrid work model for all corporate roles
• ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• Semi-annual performance reviews.

Please note that these benefits apply to full-time employees.

At Mejuri we embrace a hybrid working environment and support our corporate employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration and deepen relationships with one another.

This position requires in office work 3 days a week and remote work 2 days a week.
Our office is located at 60 Bloor Street W, Toronto.

We invite applicants to apply early as our initial screening process will begin onMay 25 however the role will remain posted until filled.

At Mejuri our success is driven by a strong commitment to our Purpose and Values. They're the foundation of our operations, defining how we show up, solve problems, and accomplish incredible things—together.

Our strength comes from each team member's dedication to embracing and embodying these Values daily. This isn't merely a duty; it's a passion that defines us. They guide us in providing extraordinary experiences for our customers and fostering an innovative environment. Success, for us, means living our values relentlessly.

Our values are:

RAISE THE BAR | Stay Curious, Share/Seek Feedback and Strive for Excellence

CUSTOMER OBSESSED | Get Close to the Customer and prioritize them in our decisions

EMPOWERED OWNERS | Treat the company like your own and take initiative

FIND A WAY| Seek simple, creative solutions, and act fast

DRIVE RESULTS| Be clear on your goals and be relentless in achieving them

TEAM FIRST | Value team success over personal Ego

Accommodation / Accessibility:

Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

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