Marketing Manager, Rare Disease

Johnson & Johnson; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading healthcare company is seeking a Marketing Manager for Rare Disease in Toronto. The role involves developing innovative marketing strategies, managing campaigns, and collaborating with cross-functional teams to drive business results in the rare disease market. Candidates should have a strong background in product management and marketing, with a focus on compliance and effective communication.

Qualifications

• Minimum 3 years of product management or pharmaceutical commercial experience.
• Proficient in analyzing market data and customer insights.
• Experience in leading cross-functional teams and digital marketing.

Responsibilities

• Develop and implement marketing strategies for the rare disease market.
• Lead omnichannel marketing campaigns and analyze effectiveness.
• Collaborate with Medical, Regulatory, and Sales Teams.

Skills

Analytical skills

Leadership

Communication

Digital marketing

Education

University degree (science or business related)

MBA

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Toronto, Ontario, Canada

Job Description:

We are searching for the best talent for our Marketing Manager, Rare Disease role, based in Toronto, Ontario, Canada.

About Rare Disease

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Johnson & Johnson is working to tackle the challenges in rare disease by diving deeper into research with the aim of developing new, transformational medicines that address unmet needs for rare disease patients. These efforts span many disease areas including pulmonary arterial hypertension, myasthenia gravis and others.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Are you a ground-breaking leader looking to craft and deliver innovative ways to transform care for patients in Canada? Are you passionate about healthcare, and have a dream to bring creative ideas and products to patients? If so, we are looking for YOU to join our team.

As the Marketing Manager, you will be responsible for:

• Develop and implement strategies that will deliver strong business results and deliver value within the rare disease market
• Apply core marketing fundamentals and strong business sense to:
• Leverage insights for effective decision making
• Identify and develop competitively differentiated strategies, using both traditional as well as innovative digital tools
• Training and support to the sales team on product messaging, promotional tools and marketing initiatives to ensure alignment and effectiveness in the field
• Develop and monitor sales forecast and marketing budget
• Ensure initiatives are completed in accordance with J&J’s compliance and regulatory policies, PAAB and IMC codes
• Conduct in-depth market research as well as internal and external customer engagements to identify trends, competitive landscape, and customer insights specific to advancing the business
• Design, implement, and lead omnichannel marketing campaigns, digital engagement models and customized content strategies towards targeted healthcare professionals
• Lead cross-functional teams and collaborate compliantly and extensively with Medical, Regulatory, Access and Sales Teams
• Analyze the effectiveness of marketing initiatives through metrics such as engagement, conversion rates, and sales performance, making data-driven adjustments as needed.

Qualifications

• University degree (science or business related) is required. MBA is preferred.
• A minimum of 3 or more years previous product management and/or pharmaceutical commercial experience is required.
• Demonstrate intellectual curiosity and innovative approach, in developing and driving breakthrough marketing strategies, aligned with business goals and compliance regulations.
• Proficient in analyzing market data, competitor activity, and customer insights to inform marketing strategies.
• Capability to lead and inspire a team, fostering a collaborative and inclusive work environment.
• Strong verbal and written communication skills for effective messaging and engaging diverse audiences, including healthcare professionals and patients.
• Proven ability to manage multiple projects simultaneously with attention to detail and timeliness.
• Experience working cross-functionally with sales, medical affairs, and regulatory teams to ensure alignment and execution of marketing initiatives. Demonstrate ability to lead without authority.
• Experience driving digital marketing and customer engagement tools and techniques, including content marketing
• English/ French bilingualism is an asset

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