Retention Marketing Manager

Mejuri; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading jewelry brand is seeking a Retention Marketing Manager to enhance customer engagement through automated CRM strategies. This role involves executing lifecycle automations, collaborating with cross-functional teams, and driving retention metrics. Join a diverse team committed to empowering women and redefining luxury.

Benefits

Three weeks vacation

Hybrid work model

Comprehensive benefits

Parental leave salary top-up

Product discount

Qualifications

• Experience in CRM/Lifecycle Marketing with focus on automations.
• Strong technical skills in setting up and troubleshooting data flows.

Responsibilities

• Lead high-converting lifecycle automations across email, SMS, and Push.
• Manage CRM platforms and optimize technical execution.

Skills

CRM

Lifecycle Marketing

Analytical Skills

Collaboration

Tools

Klaviyo

Postscript

Iterable

Job description

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Mejuri is the category-defining fine jewelry brand redefining luxury, your way. Feeling disconnected from an industry that typically markets to men, co-founder and CEO Noura Sakkijha leveraged her learnings as a third-generation jeweller to rethink the way women purchase jewelry—for themselves. In only seven years, and with a team of over 75% women, Mejuri has shipped over one million orders and opened retail stores across the globe, all while introducing new products weekly.

As part of Noura’s original vision to empower women to invest in themselves, the brand launched the Empowerment Fund to support underrepresented women and non-binary individuals with the tools to empower themselves. Mejuri continues to reach new customers through exciting community initiatives and expansion into international markets, such as the UK, Australia, and Germany.

We are a team of retailers, creatives, technologists, and strategists, and we are looking for someone special to join our team.

Retention Marketing Manager

Reporting into the Senior Manager Lifecycle Marketing, the Retention Marketing Manager will own and evolve our automated CRM strategy across email, SMS, and push. In this role, you’ll lead the development of high-impact automations and partner cross-functionally to drive customer engagement, conversion, and retention—turning data into action and journeys into results.

What You'll Do

1. Lead and execute high-converting lifecycle automations (e.g., cart abandon, browse abandon, winback, welcome, post-purchase, and re-engagement flows) across email, SMS, and Push.
2. Manage technical execution and optimization within CRM platforms such as Klaviyo, Monocle, and Postscript.
3. Partner with key stakeholders across Data, Product, and Creative to iterate and evolve automated flows that drive conversion.
4. Collaborate with Product and Engineering teams to test and optimize sign-up pop-ups and other subscriber acquisition touchpoints across digital and retail channels.
5. Set up and interpret A/B tests to continually improve performance metrics.
6. Monitor segmentation and personalization strategies to ensure deliverability and relevance.
7. Partner with Customer Success team to leverage feedback loops—such as NPS surveys and product reviews—to uncover actionable insights that inform lifecycle strategies and enhance the overall customer experience.
8. Collaborate with CRM specialists to ensure automation and campaign strategy are aligned.
9. Manage day-to-day CRM operations and act as main contact for troubleshooting, QA, and technical configuration.
10. Own reporting and insights for automation flows and contribute to performance reviews and strategic planning.

What You'll Bring To The Team

1. Demonstrated experience in CRM / Lifecycle Marketing with a focus on triggered automations.
2. Proficient in CRM and SMS platforms: Iterable, Klaviyo, Postscript.
3. Strong technical skills in setting up, QA'ing, and troubleshooting automations and data flows.
4. Experience owning a roadmap and performance outcomes.
5. Strategic thinking with a focus on scalability and growth.
6. Strong analytical skills and ability to report on successes and opportunities using data.
7. Deep understanding of ecommerce customer behavior and lifecycle marketing best practices.
8. Growth mindset with an interest in iterating and evolving programs.
9. Highly collaborative with cross-functional partners.

Key Performance Indicators

1. Lead to first purchase conversion rate.
2. Subscriber list growth and opt-out/unsubscribe rates.
3. CRM health and deliverability.
4. Automation-driven revenue contribution.
5. Retention metrics such as repeat purchase rate, time to second purchase, recovered revenue from abandon flows, reactivation rate from winback journeys.

Benefits at Mejuri

• Three weeks vacation, personal days, and religious/cultural observance days.
• Hybrid work model.
• ‘Mejuri Passport’ for international work opportunities.
• Comprehensive benefits including medical, dental, mental health, and generous personal/sick days.
• Parental leave salary top-up of up to 80% and personalized transition plans.
• Semi-annual performance reviews.
• Product discount.

Note: Benefits apply to full-time employees.

Location

[Toronto, Ontario] - Hybrid work (3 days in-office, 2 days remote). Office located at 60 Bloor Street W, Toronto.

Application deadline

Apply early; screening begins on May 25. Role remains posted until filled.

Our Values

We are committed to our Purpose and Values: RAISE THE BAR, CUSTOMER OBSESSED, EMPOWERED OWNERS, FIND A WAY, DRIVE RESULTS, TEAM FIRST. We embrace diversity and provide accommodations for accessibility needs.