Retail Sales, VP

Sunwing Vacations Group; Toronto; Hybrid; CAD 180,000 - 300,000; Full time

Benefits offered by this job

Remote work opportunities

Career growth opportunities

Social responsibility initiatives

Travel-loving team

Job summary

Sunwing Vacations Group seeks a Retail Sales, VP to report to the President and drive strategic sales and business development to boost revenue and achieve commercial objectives. You will shape sales opportunities, work with senior leaders, and build high‑performing teams.

The role requires 8+ years of progressive sales leadership in hospitality, a 4-year degree, proven negotiation skills, and strong project management and communications abilities. Travel is required as needed.

Qualifications

• 4-year Bachelor’s Degree or equivalent experience in business, tourism, marketing, hotel management or equivalent experience
• Minimum 8 years of progressive sales leadership experience in hospitality sales in a similar position or Company
• Proven track record of successful commercial negotiations
• Strong project management, business writing and reporting skills
• Demonstrated knowledge of in-depth sales and marketing techniques and financial principles
• Demonstrated ability to anticipate and solve practical problems or resolve issues
• Clear and concise communication among internal and external stakeholders
• Service attitude and strong interpersonal skills
• Effective time management, organizational skills and a proactive approach
• Excellent teamwork, leadership, and negotiation skills
• Proven ability to work well under pressure
• Ability to travel

Responsibilities

• Develop and manage the B2B distribution channels.
• Maintain and grow the trade relationships.
• Develop new markets and new niches.
• Meet or exceed budgets for all B2B distribution channels.
• Responsible for supervising all contracts, pricing, credit terms, warranties and delivery dates.
• Monitor package revenue production and proactively drive sales performance to achieve or exceed planned revenue and sales targets.
• Monitor forecasted occupancy fluctuations and directs selling activities to maximize revenues.
• Provides leadership in demand segmentation and market optimization, leveraging supply and demand insights to enhance commercial performance and revenue growth.
• Assist with development of the different marketing and sales plans based on the groups’ position and strengths within each market segment.
• Prepare departmental budget that correctly reflects the sales goals.
• Develop and implement the global sales plan.
• Responsible for an efficient network towards trade, industry influencers and employers.
• Responsible to communicate among internal and external customers accurate information about the Company's new services, programs, results, plans, etc.
• Responsible to observe the market, identity trends and monitor the main competitors.
• Analyze and understand the competition’s strengths and weaknesses for trade market segment and successfully directs trade marketing activities against each.
• Establish the competitive set for each market segment and takes advantage of the group strengths against each competitor.
• Participate in key local and international trade shows or other promotional events.
• Review printed and digital marketing materials (fact sheets, brochures & web pages etc.) to assure accurate information and service compliance.

Skills

Sales leadership

Negotiation

Project management

Communication

Business writing

Education

Bachelor's degree

Job description

The Opportunity:

Under Sunwing Vacations, we are looking for a Retail Sales, VP to join our team and help make vacation dreams come true. Reporting directly to the President, you will provide strategic leadership in the development and execution of sales and business development strategies to drive revenue growth and achieve our commercial objectives. Working closely with senior leaders and sales teams across the organization, you will help shape sales strategies, strengthen market opportunities, and drive overall business performance. This is an exciting opportunity for a strategic and results-driven leader who is passionate about sales, growth, and building high-performing teams.

What You’ll Do:

Sales, Strategy and Business Relationships:

• Develop and manage the B2B distribution channels.
• Maintain and grow the trade relationships.
• Develop new markets and new niches.
• Meet or exceed budgets for all B2B distribution channels.
• Responsible for supervising all contracts, pricing, credit terms, warranties and delivery dates.
• Monitor package revenue production and proactively drive sales performance to achieve or exceed planned revenue and sales targets.
• Monitor forecasted occupancy fluctuations and directs selling activities to maximize revenues.
• Provides leadership in demand segmentation and market optimization, leveraging supply and demand insights to enhance commercial performance and revenue growth.
• Assist with development of the different marketing and sales plans based on the groups’ position and strengths within each market segment.
• Prepare departmental budget that correctly reflects the sales goals.
• Develop and implement the global sales plan.

Market Development & Competitive Strategy:

• Responsible for an efficient network towards trade, industry influencers and employers.
• Responsible to communicate among internal and external customers accurate information about the Company's new services, programs, results, plans, etc.
• Responsible to observe the market, identity trends and monitor the main competitors.
• Analyze and understand the competition’s strengths and weaknesses for trade market segment and successfully directs trade marketing activities against each.
• Establish the competitive set for each market segment and takes advantage of the group strengths against each competitor.
• Participate in key local and international trade shows or other promotional events.
• Review printed and digital marketing materials (fact sheets, brochures & web pages etc.) to assure accurate information and service compliance.

What You’ll Need:

• 4-year Bachelor’s Degree or equivalent experience in business, tourism, marketing, hotel management or equivalent experience
• Minimum 8 years of progressive sales leadership experience in hospitality sales in a similar position or Company
• Proven track record of successful commercial negotiations
• Strong project management, business writing and reporting skills
• Demonstrated knowledge of in-depth sales and marketing techniques and financial principles.
• Demonstrated ability to anticipate and solve practical problems or resolve issues
• Clear and concise communication among internal and external stakeholders
• Service attitude and strong interpersonal skills
• Effective time management, organizational skills and a proactive approach
• Excellent teamwork, leadership, and negotiation skills
• Proven ability to work well under pressure
• Ability to travel

What You’ll Be A Part Of:

• Remote Work Opportunities
• Grow your career with challenging and rewarding work that makes a difference
• Opportunity to give back through our social responsibility initiatives
• Work with a fun, passionate, travel-loving team!
• See for yourself! @sunwinglife