Groups - Manager, Group Sales

Sunwing Vacations Group; Toronto; Hybrid; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid Work Opportunities

Great travel perks

Free Parking

Job summary

Sunwing Vacations Group in Toronto is seeking a Groups Sales Manager to drive group travel sales and lead a motivated team. You will convert leads, negotiate terms and promote group promotions while maintaining exceptional customer service.

The role reports to the Director, Groups and requires strong leadership, coaching, and strategic planning to improve close ratios for retail and direct channels, with hybrid work options and travel perks.

Qualifications

• 2 years of Management experience.
• TICO certification.
• Good inter-personal abilities and relationship-building with employees and peers.
• Strong written and oral communication skills.
• Strong negotiation and problem-solving abilities.
• Demonstrates initiative and commercial awareness.
• Comfortable establishing, measuring and analysing performance metrics to drive improvements.
• Sales professional with a passion for seamless customer experience.

Responsibilities

• Lead a fully staffed, high performing team and deliver on sales objectives.
• Communicate sales objectives and performance expectations to the Groups team.
• Provide tools, training and processes to respond to customer needs quickly.
• Recruit, train and develop the team.
• Coach Supervisors and teams to maintain a positive work environment.
• Track performance through KPI monitoring and address underperformance.
• Balance workloads to ensure team success.
• Foster open communication within the Group Sales team.
• Develop seasonal group sales plan for English Canada and channels.
• Identify key group accounts and build relationships with agencies.
• Represent Sunwing and attend trades shows and road shows.
• Collaborate with Sunwing Business Develop Team and Weddings team to explore opportunities.
• Review processes to manage costs and productivity; leverage technology to boost efficiency.

Skills

Sales leadership

Customer service

Negotiation

Coaching

Performance metrics

Communication

Job description

The Opportunity

We are looking for a Groups Sales Manager to deliver on group travel sales performance targets while keeping customers satisfied and developing a high performing, motivated sales team. This role will convert leads with strong product knowledge and excellent sales and customer service skills, drive value to the customer through quote follow ups, directional selling, negotiation and group specific promotions. The role reports to the Director, Groups and will be located in Toronto, ON.

What You’ll Do:

• Lead a fully staffed, high performing, empowered, motivated and passionate team, building a customer centric service culture and delivering on sales performance objectives
• Effectively communicate sales objectives and performance expectations to the Groups team.
• Ensure the sales team have the tools, training and processes needed to respond to customers needs quickly and efficiently
• Employee recruitment, training and development
• Provide on-going coaching and re-enforcement of processes, procedures, customer service, negotiation and selling skills to the Group Sales Supervisors and their teams instilling a positive, fair and steadfast working environment
• Track performance by employee through the development and monitoring of KPI’s. Acknowledge high performers and address performance concerns to continuously develop the Group Sales team.
• Have oversight on workloads, balancing as required to ensure team success
• Foster open communication and collaboration with the Group Sales team
• Work with Group Sales Director to develop a seasonal group sales plan for English Canada, retail and direct consumer, including strategy for quote generation and improving close ratios for retail and direct sales.
• Identify key group accounts, foster relationships and promote Sunwing as the first choice for group travel. Ensure customers feel appreciated for their business and long-term relationship.
• Represent Sunwing in a positive and consistent way, to grow customer confidence and nurture loyalty. Attend trades shows and road shows, make occasional sales calls to key agencies
• Liaise with the Sunwing Business Develop Team, the Weddings team and Nexus on a continuous basis to ensure strong associations in the marketplace, support for niche markets and ancillary sales, staying current with competitive activity and driving the development of new sales opportunities.
• Continuous process review to effectively manage department costs and productivity. Identify opportunities using technology to improve efficiency and increase sales.
• All other duties assigned by Management

What You’ll Need:

• 2 years of Management experience
• TICO certification
• Good inter-personal abilities, able to develop strong working relationships with employees and management peer group.
• Highly effective written and oral communication skills
• Strong negotiation and problem-solving abilities
• Demonstrates initiative and commercial awareness
• Comfortable with establishing, measuring and analysing performance metrics to drive performance improvements
• A sales professional with a passion for a seamless customer experience

What You’ll Be Part Of!

• Hybrid Work Opportunities
• Grow your career with challenging and rewarding work that makes a difference
• Opportunity to give back through our social responsibility initiatives
• Work with a fun, passionate, travel-loving team!
• Great travel perks!
• Free Parking
• Open concept, collaborative workspace
• See for yourself! @sunwinglife