Retail Sales, VP

Sunwing; Toronto; Remote; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work opportunities

Job summary

Sunwing Vacations Group is seeking a VP of Retail Sales to provide strategic leadership in sales and business development. You will work with senior leaders to shape strategies, grow market opportunities, and drive commercial performance across B2B channels.

The role focuses on developing markets, managing trade relationships, pricing, contracts, and forecast-driven selling activities to maximize revenues. Remote work opportunities are available.

Qualifications

• Bachelor’s degree in business, tourism, marketing, hotel management or equivalent.
• Minimum 8 years of progressive sales leadership experience in hospitality sales or similar roles.
• Proven track record of successful commercial negotiations.
• Strong project management, business writing and reporting skills.
• Knowledge of sales and marketing techniques and financial principles.

Responsibilities

• Develop and manage B2B distribution channels and trade relationships.
• Develop new markets and niches and exceed revenue targets.
• Oversee contracts, pricing, credits, warranties and delivery dates.
• Lead demand segmentation and market optimization for growth.
• Contribute to marketing and sales plans and annual departmental budget.
• Develop and implement the global sales plan.

Skills

Leadership

Sales strategy

Negotiation

Stakeholder management

Travel industry knowledge

Education

Bachelor’s Degree or equivalent

Job description

About Us

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity

Under Sunwing Vacations, we are looking for a Retail Sales, VP to join our team and help make vacation dreams come true. Reporting directly to the President, you will provide strategic leadership in the development and execution of sales and business development strategies to drive revenue growth and achieve our commercial objectives. Working closely with senior leaders and sales teams across the organization, you will help shape sales strategies, strengthen market opportunities, and drive overall business performance. This is an exciting opportunity for a strategic and results-driven leader who is passionate about sales, growth, and building high-performing teams.

What You’ll Do

• Develop and manage the B2B distribution channels.
• Maintain and grow the trade relationships.
• Develop new markets and new niches.
• Meet or exceed budgets for all B2B distribution channels.
• Responsible for supervising all contracts, pricing, credit terms, warranties and delivery dates.
• Monitor package revenue production and proactively drive sales performance to achieve or exceed planned revenue and sales targets.
• Monitor forecasted occupancy fluctuations and directs selling activities to maximize revenues.
• Provides leadership in demand segmentation and market optimization, leveraging supply and demand insights to enhance commercial performance and revenue growth.
• Assist with development of the different marketing and sales plans based on the groups’ position and strengths within each market segment.
• Prepare departmental budget that correctly reflects the sales goals.
• Develop and implement the global sales plan.

Market Development & Competitive Strategy

• Responsible for an efficient network towards trade, industry influencers and employers.
• Responsible to communicate among internal and external customers accurate information about the Company's new services, programs, results, plans, etc.
• Responsible to observe the market, identity trends and monitor the main competitors.
• Analyze and understand the competition’s strengths and weaknesses for trade market segment and successfully directs trade marketing activities against each.
• Establish the competitive set for each market segment and takes advantage of the group strengths against each competitor.
• Participate in key local and international trade shows or other promotional events.
• Review printed and digital marketing materials (fact sheets, brochures & web pages etc.) to assure accurate information and service compliance.

What You’ll Need

• 4-year Bachelor’s Degree or equivalent experience in business, tourism, marketing, hotel management or equivalent experience
• Minimum 8 years of progressive sales leadership experience in hospitality sales in a similar position or Company
• Proven track record of successful commercial negotiations
• Strong project management, business writing and reporting skills
• Demonstrated knowledge of in-depth sales and marketing techniques and financial principles.
• Demonstrated ability to anticipate and solve practical problems or resolve issues
• Clear and concise communication among internal and external stakeholders
• Service attitude and strong interpersonal skills
• Effective time management, organizational skills and a proactive approach
• Excellent teamwork, leadership, and negotiation skills
• Proven ability to work well under pressure
• Ability to travel

What You’ll Be A Part Of

• Remote Work Opportunities
• Grow your career with challenging and rewarding work that makes a difference
• Opportunity to give back through our social responsibility initiatives
• Work with a fun, passionate, travel-loving team!
• See for yourself! @sunwinglife

We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email [e-mail]