Retail Marketing Manager

Anker Innovations; Vancouver; Presencial; CAD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

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Descripción de la vacante

Anker Innovations seeks a Retail Marketing Manager to lead marketing strategy across Canadian retail accounts for the Anker, Soundcore and eufy brands. You will own retail plans, plan in-store campaigns, and adapt global assets for local execution to drive sell-through and engagement.

You will collaborate with Sales and GTM teams, manage budgets, and serve as the primary marketing contact for retail partners to maximize ROIs in a fast-paced environment.

Formación

• Experience in retail, trade, or channel marketing (5–8 years).
• Background in consumer electronics or fast-paced consumer industries preferred.
• Strong understanding of how marketing drives sell-through and business performance.
• Budget management with measurable results (ROI, sell-through).
• Excellent communication and cross-functional collaboration skills.

Responsabilidades

• Own retail marketing plans across key accounts and categories.
• Plan and execute in-store displays, campaigns, merchandising.
• Adapt global assets into effective retail executions across channels.
• Develop and implement retail assets and merchandising materials.
• Align marketing plans with sales, GTM, launches, and calendars.
• Coordinate with retail partners and manage day-to-day marketing communications.
• Manage budgets and analyze performance to optimize ROIs.

Conocimientos

Retail marketing

Budget management

Cross-functional collaboration

Sell-through analysis

ROI measurement

Channel marketing

Marketing plan execution

Stakeholder communication

Multi-brand coordination

Descripción del empleo

About the RoleWe are looking for a Retail Marketing Manager to drive marketing strategy and execution across key retail accounts in Canada. This role will support the growth of Anker's nnulti-brand portfolio (Anker, soundcore, eufy)by developing effective retail marketing plans that drive sell-throuIgh and overall business performance.

• Own retail marketing plans across key accounts and categories, aligned with business objectives andchannel priorities
• Plan and execute retail marketing initiatives (e.g., in-store displayss, campaigns, merchandising) to drive sellthrough and customer engagement
• Leverage brand and global marketing plans and assets, adaptingthem into effective retail executions acrosschannels
• Oversee the development and execution of retail assets and merc:handising materials (e.g., displays, POSM),ensuring strong in-store presence and consistency
• Work closely with Sales and GTM teams to align marketing planswith commercial priorities, key launches,and retail calendars
• Act as the key marketing contact for retail partners, managing day-to-day communication and collaborationon marketing initiatives
• Manage retail marketing budgets and ensure efficient allocation to maximize ROTrack and analyze performance, providing insights and recommerdations to continuously improve marketingeffectiveness

Qualifications

• 5-8 years of experience in retail, trade, or channel marketing
• Experience in consumer electronics or similar fast-paced consiumer industries preferred
• Strong understanding of retail dynamics and how marketing drives sell-through and business performance
• Proven ability to manage budgets and deliver measurable results (e.g., sell-through, ROI)
• Strong communication and cross-functional collaboration skillss, with the ability to work across Sales, GTM,and marketing teams
• Mandarin is a strong asset; French is a plus
• Comfortable working in a fast-paced, cross-functional and cross-time-zone environment