Business Analyst (Marketing Science)

OMD Canada; Toronto; Hybrid; CAD 65,000 - 92,000; Full time

Benefits offered by this job

Generous paid time off

Flexible hybrid work model

Professional development training

Global agency network

Employee resource groups

Job summary

Omnicom Media Canada is seeking a Business Analyst to lead reporting and analytics for a range of campaigns, from Always On to Product Launches and large Brand initiatives. You will collaborate with MarSci and Strategy teams to translate data into actionable client insights and compelling narrative decks.

You will own the reporting workstream, build templates, present findings to clients, and help optimize measurement frameworks while maintaining strong client trust in a hybrid work environment.

Qualifications

• 3+ years in analytics, media, or consulting.
• Experience with dashboards and client-facing work.
• Strong Excel skills and data storytelling.

Responsibilities

• Develop insights through direct analysis of marketing and business data.
• Handle media reporting from digital channels, including costs, impressions, clicks, video metrics, conversions.
• Analyze business performance data such as transactions, revenue, and guest counts.
• Support Primary Research like Ad tracking and Brand Lift Studies.
• Design templates and manage data inputs for dashboards and reporting outputs.
• Author post-campaign, monthly, and ad-hoc reports.
• Liaise with Activation Teams to assess results and optimization opportunities.
• Collaborate with Strategy Teams to craft narratives around data.
• Share findings with clients and communicate performance, insights, and recommendations.
• Work with MarSci teammates to optimize dashboards and measurement frameworks.
• Set benchmarks and targets for campaign performance.
• Contribute to test design and coordinating with internal/external stakeholders.

Skills

Analytics

Client-facing

Excel

Dashboarding

Data visualization

Communication

Tools

Looker

Tableau

Salesforce MCI

SQL

Job description

Marketing Science is a key element of the future evolution of Omnicom media’s offering. We work to connect the media we plan and execute with our client’s business outcomes. Establishing that relationship requires data-focused capabilities across 3 areas:

• Insight: We lead analytics
• Action:We define measurement and communicate results

OVERALL RESPONSIBILITIES

The Marketing Science team is responsible for guiding the insights and analytics practice for OMD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, business analytics, and performance driven media measurement.

WHAT YOUR DAY WILL LOOK LIKE

The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client’s marketing teams a competitive advantage with strategic and tactical insights, and define and measure the success of marketing programs.

As a Business Analyst, you will lead reporting and analysis for a wide range of campaigns, from Always On to Product Launches, to big Brand campaigns. With guidance from the rest of the MarSci team, you will be responsible for:

• Developing insights through direct analysis of marketing and business data, inclusive of:
• Media reporting from digital channels, (i.e. inclusive of costs, impressions, clicks, video metrics, conversions)
• Business performance data – such as transactions, revenue, guest count
• Primary Research, such as Ad tracking solutions, Brand Lift Studies
• Test & Learns and Incrementality studies
• Own Reporting workstream, including:
• Designing templates and managing data inputs from existing dashboards and media platforms.
• Authoring post-campaign, monthly, and ad-hoc reporting.
• Liaising with Activation Teams to assess results and identify opportunities for optimization.
• Working with Strategy Teams to craft the final narrative around the data for the report.
• Share and present findings to client – communicate clearly with client about performance, key insights, recommendations, and opportunities.
• Work with other MarSci team members to:
• Ensure that suite of dashboards and insights tools can be optimally purposed for reporting needs.
• Collaborate on measurement frameworks/learning agendas for defining and measuring program success.
• Set benchmarks and targets for campaign performance.
• Contribute to test design and setup, including writing proposals and coordinating with internal and external parties.

DESIRED ATTRIBUTES

You have at least 3 years of experience in analytics, media, or consulting roles. You have a track record of uncovering actionable insights from data. You have experience at, and are comfortable with, working at client-facing roles.

As a Business Analyst, you have a background in data analysis, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would call a "numbers person", and have a very high level of competency in Excel. Experience with dashboarding solutions such as Salesforce MCI, Looker, or Tableau is a plus.

You are a strong communicator – written, visually, and verbally. It will be your role to help non-data experts easily understand what the data is saying. You understand how to craft a deck narrative and structure a presentation.

Finally, you take pride in the quality of your work, yet you remain curious and are never done learning. You work hard to earn and keep client trust, and you don’t sacrifice long-term value for short-term results

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail]