Rental Representative

Cooper Equipment Rentals Limited; Red Deer; On-site; CAD 110,000 - 130,000; Full time

Benefits offered by this job

Competitive salary with commission

Excellent benefits package

Company vehicle + fuel card

RRSP Match

Safety-minded organization

Stable, year-round employment

Training and development

Social, community-minded culture

Job summary

Cooper Equipment Rentals Limited is seeking a driven Rental Representative to prospect, build relationships, and close new rental deals. You will hunt for new business opportunities while growing existing accounts, requiring persistence, industry awareness, and a passion for helping contractors get the right equipment.

Responsibilities include on-site visits, lead generation, and maintaining CRM records, with a focus on growth, market awareness, and customer satisfaction.

Qualifications

• Must be a resident of Canada and legally eligible to work.
• Proven success in B2B outside sales with hunter mindset.
• Experience in construction equipment or related rental industry is a strong asset.
• Thorough understanding of equipment rental fleet operations is an asset.

Responsibilities

• Identify and pursue new sales opportunities via cold calling, site visits, networking, and referrals.
• Generate qualified leads and build a strong pipeline to close rental deals.
• Develop long-term relationships with contractors, project managers and decision-makers.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Conduct on-site visits to assess customer needs and recommend equipment solutions.
• Track activities and opportunities in the CRM system and maintain accurate records.

Skills

Hunter mindset

B2B sales

Relationship building

Negotiation skills

Education

High school diploma

Bachelor's degree asset

Tools

Microsoft Office

CRM platforms

SRM software

Job description

Build your Career at Cooper Equipment Rentals We are looking for customer-oriented, motivated individuals to join our professional team. Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work.

Why Work with Us?

Perks!

• Competitive salary (base salary + commission structure)
• Excellent benefit package with premiums paid by the company
• Company vehicle + fuel card
• RRSP Match
• Safety-minded organization
• Stable, year-round employment
• Continuous training, learning and development opportunities
• Fun-loving work environment with strong social responsibility

Job Summary

We are seeking a driven Rental Representative to join our team. The ideal candidate thrives on prospecting, building relationships, and closing deals. This role is focused on hunting for new business opportunities while maintaining and growing existing accounts. Success in this position requires persistence, strong industry awareness, and a passion for helping contractors and businesses get the right rental equipment when they need it most.

What You’ll Be Doing

• Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals.
• Consistently generate qualified leads, build a strong pipeline, and close new rental business.
• Develop and maintain long-term relationships with contractors, project managers, and decision-makers.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety.
• Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice.
• Negotiate rental agreements and pricing with confidence and professionalism.
• Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up.
• Accurately track activities, opportunities, and customer interactions in the CRM system.
• Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share.
• Provide exceptional customer service and support to ensure client satisfaction and long-term relationships.
• Analyze customer needs and requirements, and present customers with equipment rental solutions.

What You’ll Bring to the Team

• Valid Class 5 driver’s license with a clean or satisfactory driver’s abstract (no more than three demerit points).
• You will be required to provide a copy of your updated driver’s abstract upon request.
• Minimum Grade 12 diploma or equivalent.
• Bachelor’s degree in a related field is an asset but is not required.
• Proven success in B2B Outside Sales with a hunter mindset—experience in the construction equipment rental industry or a related field is a strong asset.
• Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset.
• Product knowledge of a diverse range of construction equipment is an asset.
• Demonstrated track record of exceeding sales targets and consistently growing a territory.
• Excellent communication, negotiation, and relationship-building skills; able to interact professionally with customers (at all levels), as well as with your teammates.
• Highly self-motivated, goal-oriented, and able to thrive in a competitive environment.
• Strong organizational and time-management skills; able to manage multiple priorities independently.
• Proficiency in Microsoft Office and CRM platforms; familiarity with SRM software is a plus.
• Team-player, with the ability to interact with both customers and colleagues in a professional manner.

Pay Range

Pay Range: $110,000.00 - $130,000.00

Location

Location: 7948 Edgar Industrial Way Red Deer, AB T4P 3R2

At Cooper Equipment Rentals, it’s about more than equipment - it’s the people behind it. Proudly Canadian owned since 1972, we are one professional team driven by honesty, reliability, and fresh thinking. We’re known for top-quality equipment, but what truly sets us apart is our expertise, customer service, and safety-first mindset. Every role at Cooper plays a part in building and maintaining the communities we live and work in. If you’re looking for a workplace where your contributions matter, your ideas are valued, and your career can grow with a company that’s going places — welcome to the Cooper Difference.

At Cooper Equipment Rentals, we believe our people are our greatest strength.

We are committed to fostering an inclusive, respectful, and accessible workplace where everyone has an equitable opportunity to succeed.

If you require an accommodation at any stage of the recruitment process, please let us know.

We use AI-assisted technology to support parts of our recruitment process; however, all hiring decisions are made by our team using human judgment.