Remote Senior PPC & SEO Strategy Lead

Blacksmith Agency LLC; Calgary; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager to lead strategy and performance across paid search, paid social, SEO and CRO. The role blends strategic and operational leadership, joining sales calls to shape scope and directing internal and external specialists to deliver measurable outcomes.

You will own results, reporting, QA and continual improvement, coordinating with the marketing project manager and presenting clients with monthly and quarterly performance summaries.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO strategy

Multi-channel marketing

Client leadership

Analytical skills

Campaign optimization

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is seeking a PPC Manager to lead strategy and performance across paid search, paid social, SEO and CRO. The role blends strategic and operational leadership, joining sales calls to shape scope and directing internal and external specialists to deliver measurable outcomes.

You will own results, reporting, QA and continual improvement, coordinating with the marketing project manager and presenting clients with monthly and quarterly performance summaries.