Paid Media Strategist (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Hybrid; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Remote work (USA, Canada or South Afr

Job summary

Blacksmith Agency is seeking a Senior Paid Media Strategist to lead multi-channel campaigns across PPC, SEO, and CRO for a diverse client portfolio. You’ll shape strategy, own performance, and present results on a monthly basis while guiding internal and external specialists.

This is a hybrid role, requiring strategic thinking, clear communication, and hands-on oversight to drive measurable outcomes. You will participate in sales calls to validate scope, build roadmaps, and ensure campaigns

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to articulate strategic recommendations for clients and account execs.
• Track record of guiding execution teams and ensuring deliverable quality.

Responsibilities

• Lead strategy for PPC and SEO across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Create 90 day, 6 month and annual growth roadmaps per client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO experience

Multi-channel strategy

Client-facing leadership

Analytical thinking

Execution oversight

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

About The Role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight.

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada or South Africa)

What You Will Own

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

What You Bring

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.

Nice to have

• Agency experience managing multiple clients at once.
• Experience joining sales calls and influencing close rates.
• Familiarity with multifamily, real estate or high-intent lead generation.
• Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.

Who Succeeds Here

• People who think strategically and manage execution.
• People who simplify complex marketing ideas for clients.
• People who own results and take full accountability.
• People who work well with distributed teams.
• People who enjoy building rather than inheriting polished systems.