Remote SEM Specialist — Google & Microsoft Ads

Bilinguallink; Prince Albert; Remote; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Financial Security

Learning & Growth

Tech & Perks

Job summary

Marketbridge is seeking a US/Canada-remote SEM Specialist to manage paid search campaigns across Google Ads and Microsoft Ads, focusing on optimization, bidding, and reporting. You will conduct keyword research, craft compelling ad copy, and analyze performance to drive CPA, ROAS, and pipeline contributions.

The role requires 2+ years SEM experience, strong analytics, and familiarity with GA4. This remote position aligns with EST hours and supports cross-border collaboration with North American

Qualifications

• 2+ years of paid search / SEM experience.
• Hands-on experience with Google Ads and Microsoft Ads.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Familiarity with GA4 or similar analytics platforms.
• Understanding of conversion tracking and attribution basics.
• Detail-oriented with strong problem-solving skills.
• Experience in a B2B or agency environment.
• Google Ads certification.
• Exposure to landing page optimization and CRO principles.

Responsibilities

• Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Write, test, and optimize ad copy to improve CTR and conversion rates.
• Manage bids, budgets, and pacing to hit performance targets.
• Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution.
• Execute A/B tests across ads, landing pages, and targeting strategies.
• Analyze campaign data and provide actionable insights and reporting.
• Collaborate with analytics, creative, and strategy teams to improve performance.
• Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager.

Skills

SEM experience

Analytics

CRO

Landing page optimization

Google Ads certification

Detail oriented

Tools

Google Ads

Microsoft Ads

GA4

Excel / Sheets

Job description

Marketbridge is seeking a US/Canada-remote SEM Specialist to manage paid search campaigns across Google Ads and Microsoft Ads, focusing on optimization, bidding, and reporting. You will conduct keyword research, craft compelling ad copy, and analyze performance to drive CPA, ROAS, and pipeline contributions.

The role requires 2+ years SEM experience, strong analytics, and familiarity with GA4. This remote position aligns with EST hours and supports cross-border collaboration with North American