SEM Manager

Clever Digital Marketing; Canada; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Fully remote work option

15 days PTO annual leave

Comprehensive benefits package

Company-provided MacBook

Home-office budget

Job summary

Clever Digital Marketing is seeking an SEM Manager to oversee a portfolio of clients and drive scalable growth for our PPC department. You will manage budgets, optimize campaigns, and work with a dynamic team to deliver measurable increases in net sales.

You will leverage data-driven insights, implement testing frameworks, and collaborate across channels to maximize profitability for home improvement clients. Remote-friendly with Canada-wide opportunities.

Qualifications

• 4+ years of experience in a PPC performance marketing role.
• Budgets of $500,000/mo+ managed in Google Ads.
• Advanced knowledge of Google Ads and related search platforms.
• Excellent written and verbal communication in English.

Responsibilities

• Lead day-to-day campaign management and data-driven optimizations.
• Manage pacing to meet monthly budgets and performance goals.
• Launch and scale campaigns across Google, Bing, GDN, and YouTube.
• Identify opportunities to scale high-performing campaigns and improve underperformers.
• Conduct regular account audits and implement restructures to improve performance.
• Provide guidance to Analysts and Coordinators and develop testing frameworks.
• Create insightful reporting and ensure the accuracy of final deliverables.

Skills

PPC management

Google Ads

Budget management

Fluent English

Job description

SEM Manager

Department: Paid Search

Employment Type: Full Time

Location: Canada

Compensation: CA$70,000 - CA$80,000 / year

Description

Who We Are

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

CDM is seeking an SEM Manager who will manage & oversee a portfolio of clients & be a part of the driving force for scaling our PPC department. You will play an integral role in growing the department with our team.

If you have a passion for scaling Google campaigns profitably; love to see growth from the seed of your strategy and implementation; love working with a diversified client portfolio; love reading & analyzing data; building and maintaining department processes, and building high-budget campaigns that flourish from the results of your efforts… keep reading!

The ideal candidate for this role will possess extensive knowledge and experience in Paid Search and a deep understanding of consumer behaviour. As the ideal candidate, you have a continued attitude of “can do” by being the gold standard of a digital marketer.

You are a strategic thinker who can provide technical and creative solutions relating to campaign strategy, landing page experience, and you are not afraid to learn new skills to move the needle forward.

The ideal candidate has at least 3 years of experience managing monthly budgets of $250,000 or greater. The ideal candidate loves the idea that a company is paid because of performance, not because of a service.

What You'll Do

• Work with the Sr. SEM Manager to help lead day-to-day campaign management, ensuring all campaign objectives are met through analyzing performance and making data-driven optimizations
• Manage budget pacing to ensure campaigns are on target for monthly budgets and performance goals
• Lead the development and launch of campaigns across Google, Bing, GDN, and YouTube
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use advanced analytics and data-driven decision making to inform budget allocation and targeting strategies
• Lead overall account audits to determine what restructures, expansions, and optimizations can be made to improve performance
• Continuously monitor and apply industry developments, emerging trends, and best practices in paid search advertising
• Provide guidance and support to Analyst and Coordinator, helping them develop their skills and improve campaign outcomes
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance
• Assist with reporting insights and ensure quality of final reporting deliverables

What We're Looking For

• Fluent in English
• 4+ years experience in a PPC performance marketing role
• Managed budgets of $500,000/mo+ in Google Ads
• Advanced knowledge and in-depth experience with Google Ads
• Ability to clearly and effectively articulate thoughts and points with strong verbal and written communication skills
• High levels of integrity, autonomy, and self-motivation. A natural inclination to move things forward
• Preferred but not required: Google ad campaigns for home improvement companies

What We Offer

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants.