Senior Marketing Operations Specialist – Pardot (via Softmax Data)

MoxiWorks; Canada; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Paid Time Off

Prescription Reimbursement

Wellness services

Life Insurance

Travel Insurance

Job summary

A leading company in real estate tech is seeking a Senior Marketing Operations Specialist to manage their marketing infrastructure. This role involves optimizing the tech stack, ensuring data hygiene, and collaborating with various teams to enhance marketing ROI. The ideal candidate will have expertise in Salesforce and Pardot, with a strong focus on actionable reporting and coaching teams. Join a collaborative environment that values transparency and results, with the flexibility to work remotely or in a hybrid setup.

Qualifications

• 3+ years in Marketing Operations or similar roles.
• Hands-on experience with Salesforce, Pardot, and Google Analytics.

Responsibilities

• Manage Pardot and Salesforce Marketing Cloud Account Engagement.
• Develop dashboards and reports for funnel metrics and campaign performance.
• Train teams on Pardot and Salesforce best practices.

Skills

Salesforce

Pardot

Google Analytics

Tools

WordPress

DreamData

Google Suite

Job description

Senior Marketing Operations Specialist – Pardot (via Softmax Data)

Join to apply for the Senior Marketing Operations Specialist – Pardot (via Softmax Data) role at MoxiWorks.

About the Role

We're seeking a Senior Marketing Operations Specialist capable of managing our marketing infrastructure beyond basic reporting. You will ensure our tech stack is integrated, our data is clean, our reporting is actionable, and our funnel operates smoothly from initial contact to closed-won. This role combines building, executing, analyzing, and coaching, ideal for someone who simplifies complexity and values effective operations for marketing ROI.

You will collaborate directly with the Marketing and Revenue Operations teams, owning Marketing Operations and supporting Salesforce Administration when necessary.

Key Requirements

• Expertise in Salesforce and Salesforce Marketing Cloud Account Engagement (Pardot) is essential.

Why Join Us?

MoxiWorks is a prominent player in real estate tech, actively transforming its go-to-market strategy to scale efficiently and impact the industry significantly. Join a team that values collaboration, transparency, autonomy, and results, working remotely or in a hybrid setup.

Responsibilities

1. Manage Pardot and Salesforce Marketing Cloud Account Engagement: setup, segmentation, automation, reporting.
2. Collaborate with Salesforce Admin and Revenue Teams: align workflows, ensure data integration.
3. Coordinate with Marketing and partners: connect campaigns, workflows, lead forms.
4. Maintain integrations: DreamData, Google Suite, Gong, and others.
5. Optimize tech stack: improve efficiencies, close data gaps.
6. Ensure data hygiene: contact data standards, campaign tagging, attribution.
7. Support funnel processes: from top to bottom of the funnel.

Reporting & Visibility

• Develop dashboards and reports for funnel metrics, marketing activity, ROI, ABM tracking, and campaign performance.
• Analyze and improve lead handoff and follow-up processes with sales.

Enablement & Coaching

• Train teams on Pardot and Salesforce best practices.
• Translate campaign goals into operational workflows.
• Create persona-based engagement tracks and workflows.

Strategic Insights & Optimization

• Identify patterns, trends, and bottlenecks; recommend improvements.
• Connect marketing spend to impact, drive ROI planning.

Qualifications

• 3+ years in Marketing Operations, Revenue Operations, or similar roles.
• Hands-on experience with Salesforce, Pardot, WordPress, DreamData, Google Analytics/GTM; certifications a plus.
• Proven ability to build reporting, optimize funnels, coach teams.
• Practical, systems-thinking mindset with a bias for action.

Compensation & Benefits

CAD$90-120k, plus benefits including Paid Time Off, Prescription Reimbursement, wellness services, Life Insurance, and Travel Insurance.

Additional Details

• Seniority Level: Associate
• Employment Type: Full-time
• Industry: Software Development