Growth Lead - PPC, SEO & CRO Strategy (Remote)

Blacksmith Agency; Calgary; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to build and articulate strategic recommendations for clients and executives.
• Track record of overseeing execution teams and deliverable quality.
• Sharp analytical skills with fast problem diagnostic ability.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, coordinating priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel planning

Analytical skills

Client facing

Cross-functional leadership

Sales calls participation

Roadmap development

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client