Regional Sales Manager

BYD Canada; Toronto; On-site; CAD 90,000 - 140,000; Full time

Job summary

BYD Canada is seeking a Regional Sales Manager to lead and develop the dealer network within the assigned territory, driving sales growth, dealer profitability, customer satisfaction, and brand standards.

You will collaborate with dealers to build business plans, monitor KPIs, manage inventory and lead conversion, and work with Marketing, Aftersales, Product, Finance, and Operations to execute the sales strategy and programs across Canada.

Job description

The Regional Sales Manager is responsible for managing and developing BYD Canada’s dealer network within an assigned territory, serving as the primary point of contact between BYD Canada and its authorized dealers.

This role is accountable for driving regional sales performance, dealer profitability, customer satisfaction, and operational excellence while ensuring consistent execution of BYD Canada’s sales strategy, commercial objectives, and brand standards.

The Regional Sales Manager will work closely with dealers to establish business plans, identify growth opportunities, improve operational performance, and strengthen dealer capabilities. The role requires a strong combination of strategic thinking, commercial acumen, relationship management, and hands‑on execution.

As BYD continues to expand its Passenger Vehicle business across Canada, the Regional Sales Manager will play a key role in supporting dealer development, increasing market penetration, and delivering sustainable sales growth across the assigned territory.

Key Responsibilities

• Develop and maintain strong, professional relationships with BYD Canada’s dealer network, acting as the primary point of contact for assigned dealers.
• Develop and execute regional business plans in collaboration with dealers to achieve sales, volume, market share, and customer satisfaction objectives.
• Monitor dealer performance against established KPIs, including sales volume, market share, inventory levels, lead management, customer satisfaction, and overall operational performance.
• Conduct regular dealer visits and business reviews to assess performance, identify opportunities, and establish clear action plans for improvement.
• Drive retail sales performance by working closely with dealers to identify market opportunities, improve sales processes, and strengthen lead conversion and customer engagement.
• Support dealers in developing effective local sales strategies and activities aligned with BYD Canada’s overall commercial strategy.
• Monitor local market conditions, competitive activity, customer trends, and regional opportunities to identify actions that can accelerate BYD’s growth.
• Work closely with dealers to ensure appropriate inventory planning, vehicle allocation, and stock management based on market demand and sales objectives.
• Identify dealer performance gaps and work collaboratively with dealer management to develop and implement corrective action plans.
• Support the development and continuous improvement of dealer sales capabilities, including sales processes, product knowledge, customer experience, and performance management.
• Ensure consistent implementation of BYD Canada’s sales programs, commercial initiatives, policies, processes, and brand standards across the assigned territory.
• Collaborate with internal BYD Canada teams, including Marketing, Aftersales, Product, Finance, Operations, and Customer Experience, to address dealer needs and support overall business performance.
• Communicate BYD Canada’s objectives, programs, product updates, and business priorities clearly and effectively to the dealer network.
• Provide regular reporting and market feedback to BYD Canada leadership, including sales performance, dealer challenges, competitive intelligence, and market opportunities.
• Support the launch and implementation of new models, sales initiatives, campaigns, and commercial programs within the assigned territory.
• Ensure dealers maintain a high standard of customer experience throughout the sales journey, in alignment with BYD Canada’s customer experience expectations.
• Identify opportunities to expand BYD’s dealer presence and market coverage within the assigned territory, supporting the company’s broader network development strategy.
• Build strong relationships with key dealer stakeholders, including Dealer Principals, General Managers, Sales Managers, and other relevant decision‑makers.
• Promote a performance‑driven culture within the dealer network through clear expectations, regular follow‑up, and continuous performance improvement.
• Ensure compliance with BYD Canada policies, dealer agreements, applicable regulations, and established business processes.
• Represent BYD Canada professionally in the market and contribute to building a strong, consistent, and customer‑focused BYD brand presence across the territory.

Performance Objectives

• Achieve or exceed assigned regional sales and volume targets.
• Improve dealer performance and overall network productivity.
• Increase BYD market penetration and brand presence within the assigned territory.
• Maintain healthy inventory levels and support efficient inventory turnover.
• Improve dealer execution of BYD Canada sales strategies and commercial programs.
• Drive high standards of customer satisfaction and customer experience.
• Identify and execute opportunities for sustainable regional growth.
• Build strong, productive, and long‑term relationships with the dealer network.
• Provide accurate, timely, and actionable market and dealer performance insights to BYD Canada leadership.