Canadian EV Product Strategy & Launch Lead

BYD North America; Toronto; On-site; CAD 110,000 - 150,000; Full time

Job summary

BYD Canada seeks an experienced Product Manager to drive product strategy and market competitiveness for passenger vehicles in Canada. You will bridge the Canadian market with global product teams, aligning pricing, features, and launch plans with regulatory and business objectives.

You will lead market intelligence, support launches, and provide localization insights to strengthen BYD's position in Canada while collaborating with Sales, Marketing, and Operations teams.

Qualifications

• Bachelor's degree in Automotive Engineering, Business Administration, Marketing, Economics, or a related field.
• Minimum 8 years of professional experience, including at least 3 years in Product Management, Product Planning, Product Marketing, or a related automotive function.
• Experience within the automotive industry is required.
• Experience working for an automotive OEM is strongly preferred.
• Knowledge of the Canadian passenger vehicle market, consumer trends, and competitive landscape is highly desirable.
• Strong analytical and strategic thinking skills with the ability to transform data into actionable business recommendations.
• Excellent presentation, communication, and stakeholder management skills.
• Advanced proficiency in Microsoft Excel, PowerPoint, and data analysis tools.

Responsibilities

• Conduct market research and competitive analysis to understand market trends, consumer preferences, pricing dynamics, government incentive programs, and opportunities within the Canadian automotive industry.
• Monitor competitor products, pricing strategies, sales performance, and market activities to support BYD's product planning and positioning decisions.
• Develop detailed market intelligence reports, product benchmarking analyses, and pricing recommendations.
• Analyze vehicle segments, customer demand, and market trends to identify opportunities for growth and improved product competitiveness.
• Provide data-driven insights and strategic recommendations to support product planning, pricing, and business decision-making.
• Lead and coordinate product launch activities to ensure successful market introductions across Canada with cross-functional teams.

Skills

Market research

Competitive analysis

Pricing analysis

Strategic thinking

Stakeholder management

Project management

Data analysis

Education

Bachelor's degree in Automotive Engineering

Bachelor's degree in Business Administration / Marketing / Economics or related field

Tools

Excel

PowerPoint

CRM tools

Job description

BYD Canada seeks an experienced Product Manager to drive product strategy and market competitiveness for passenger vehicles in Canada. You will bridge the Canadian market with global product teams, aligning pricing, features, and launch plans with regulatory and business objectives.

You will lead market intelligence, support launches, and provide localization insights to strengthen BYD's position in Canada while collaborating with Sales, Marketing, and Operations teams.