Regional Sales Manager

The Groupe Master; Burnaby; Hybrid; CAD 93,000 - 115,000; Full time

Benefits offered by this job

Medical and dental coverage from day 1

Wellness spending account

Retirement savings plan

Employee assistance program

Job summary

The Master Group seeks a Regional Sales Manager to lead HVAC‑R sales in British Columbia, coordinating multiple teams and engaging with contractors, engineers, and executives. You will drive growth, align with national strategy, and promote cutting‑edge mechanical solutions for new construction and renovations.

You bring 10+ years in HVAC‑R sales, strong leadership, and a strategic mindset. Expect a hybrid role with collaborative cross‑functional work and a focus on performance and customer

Qualifications

• Bachelor-level education preferred; relevant admin/building management background
• 10+ years of sales experience in HVAC-R or related field
• 3+ years of leading and developing a sales team
• Strong MS Office knowledge
• Excellent HVAC-R system knowledge
• Superior negotiating and influencing skills
• Excellent communication—verbal, listening, written

Responsibilities

• Mobilize and develop sales teams for four business segments and after-sales.
• Ensure teams' performance and development evolves through their careers.
• Create and execute growth plans, including a five‑year plan, aligned with strategy.
• Standardize sales processes from prospecting to closing and after-sales.
• Promote product ecosystem to create opportunities and advantages.
• Build new customers and markets while managing key accounts.
• Develop stakeholders' product knowledge and market trends.
• Maintain relationships with manufacturers and resolve issues.
• Foster cross-selling with distribution and drive process improvements.

Skills

Sales leadership

Strategic planning

Negotiation

Team development

MS Office

Education

Post secondary education in administration, building management, or related fields

Tools

MS Office

Job description

The Master Group is looking for a dynamic and innovative sales leader! Join our team as a Regional Sales Manager, leading the charge in the Canadian HVAC-R market for our sales teams in British Columbia. In this pivotal role, you will collaborate with a team of experts to deliver cutting‑edge mechanical engineering solutions and equipment for new construction and renovation projects across industrial, institutional, commercial, and residential sectors. In this role you will drive value for clients, aligning seamlessly with our national vision and business strategy. Elevate your career and make a lasting impact on the forefront of HVAC‑R innovation.

What you will accomplish with us:

• Mobilize and develop sales teams for each of the four business segments and after‑sales departments.
• Ensure that the sales teams' performance and development evolve through their career.
• Create and execute sales growth plans, especially the five‑year plan, in line with the company’s strategic initiatives
• Ensure the execution of standard sales processes (prospecting, qualification, design, bidding strategies, follow‑ups, closing, management, operations, and after‑sales) and extract the maximum value and opportunities at each stage of the value chain.
• Promote the product ecosystem to create opportunities and competitive advantages
• Attract new customers, build new industry relationships, and develop new markets.
• Manage existing customer accounts (contractors, engineers, etc.) and have direct relationships with senior executives.
• Implement plans to develop the stakeholders’ (customers, employees, etc.) knowledge of products, systems, trends, and developments in the sector.
• Maintain and improve relationships with manufacturers.
• Solve or escalations issues with manufacturers and address sensitive issues with customers.
• Create and maintain synergies with the distribution group to generate cross‑selling opportunities and strategic advantages.
• Promote, apply, and actively participate in process improvement initiatives. Manage and audit quality processes.
• Promote, apply, and actively participate in data collection initiatives to generate accurate business information and key performance indicators.
• Active involvement in litigation, legal, credit, purchasing, logistics, and other inner workings of our business.

What You Bring to Our Team:

• Post secondary education in administration, building management, or related fields of study.
• More than 10 years of sales experience in HVAC‑R or a related field.
• A minimum of at least 3 years of experience leading and developing a sales team.
• Good knowledge of MS Office.
• Excellent knowledge of HVAC‑R systems (e.g. SST).
• Superior negotiating and influencing skills.
• Excellent communication skills—verbal, listening, and written presentation.
• Strategic thinker with an entrepreneurial spirit and a curious, innovative mind.

Qualities & Leadership Skills:

• Focused on results: devotes significant effort to reaching goals and considers the attainment of targeted outcomes to be paramount.
• Agility: adapts quickly, is flexible, and handles ambiguity well.
• Learning ability: understands and assimilates new information quickly.
• Analysis and problem‑solving: detects a problem, analyzes it, evaluates possible solutions, and chooses the most appropriate solution.
• Ability to organize and coordinate work: allocates resources, organizes work efficiently, and takes the necessary steps to achieve goals. Determines priorities accordingly.
• Ability to inspect work: inspects work done by others to ensure that they are completing the tasks assigned to them.
• Mobilizing leadership: motivates people to perform up to their full potential, work more efficiently, and be enthusiastic about their duties.
• Collaboration: makes themselves available to partners (clients, coworkers and supervisors), actively participates in reaching common goals, and fosters discussion within the team.
• Stress management: remains calm and performs under high pressure situations.

Compensation Information:

Base Salary Range: $93,000 - $115,000 annually
Supplemental Pay Types Include: annual bonus

Master is an equal opportunity employer, dedicated to fostering diversity and inclusion in our workplace.

Competitive Benefits: In addition to a rewarding career within our team, we offer

• Medical and dental coverage from day one, along with short and long‑term disability protection
• Contribution to a collective registered retirement savings plan upon starting your role.
• Wellness spending account
• An employee assistance program including psychological, financial, and legal support.
• Access to telemedicine from the beginning of your employment.
• Reimbursement of professional association membership fees.
• Early vacation program.
• Work–life balance supported through a hybrid work policy.

For more than 70 years, we've been making a difference, in every degree. At Master, our people are the driving force behind our success. As Canada's largest HVAC‑R distributor and one of North America's industry leaders, we're proud to bring together more than 2,000 employees across nearly 100 locations in Canada and the United States. Every day, our teams help deliver innovative solutions that improve comfort, energy efficiency, and building performance. Through collaboration, expertise, and a commitment to doing what's right, we create lasting value for our customers, partners, and communities. Guided by our purpose — Improving people's lives, in every degree — we empower our employees to grow, make a meaningful impact, and build rewarding careers in an environment where people, teamwork, and continuous improvement come first.