Applied & Industrial Sales Manager

The Groupe Master; Burnaby; Hybrid; CAD 135,000 - 165,000; Full time

Benefits offered by this job

Medical and dental coverage

Disability protection

RRSP contribution

Wellness spending account

Employee assistance program

Telemedicine

Professional association fees

Early vacation program

Hybrid work policy

Job summary

Master is seeking an Applied & Industrial Sales Manager to lead a field-facing team across British Columbia. You will guide sales strategy, mentor outside reps and leverage technical HVAC knowledge to influence projects from design through award.

You will cultivate relationships with consulting engineers and large contractors, drive specifications, and manage major pursuits with pricing and margins in mind. Hybrid work options available.

Qualifications

• 8-10 years of progressive Applied HVAC or Industrial HVAC sales experience.
• 3+ years of people leadership in a sales team or equivalent.
• Proven success influencing engineers and closing with large contractors.
• Strong knowledge of HVAC systems and related equipment.
• Ability to read mechanical drawings and specifications.

Responsibilities

• Lead, coach and develop Outside Sales Representatives, setting objectives and driving performance.
• Develop and execute the Applied & Industrial sales strategy for British Columbia.
• Strengthen relationships with consulting engineers and major mechanical contractors.
• Drive specifications as basis of design or accepted equal on projects.
• Lead major project pursuits: qualification, bid decisions, pricing, and closing.
• Provide technical and commercial solutions for complex HVAC projects.
• Monitor market trends and translate into sales opportunities; maintain CRM discipline.
• Collaborate with Product Management, Estimation, Inside Sales, Sales Engineering and Operations.

Skills

Leadership

Sales strategy

Relationship building

Forecasting & pipeline

Pricing & margin

Reading drawings

Communication & presentation

Cross-functional influence

Education

Engineering degree

HVAC/building mechanical diploma

P.Eng. or ASHRAE (asset)

Job description

As the Applied & Industrial Sales Manager, you will lead the growth and market development of Master’s Applied and Industrial HVAC business across British Columbia. Reporting to the Regional Sales Director, you will lead a team of Outside Sales Representatives while building strong relationships with consulting engineers, mechanical contractors, owners and other key industry stakeholders.

This is a hands-on leadership role where you will combine sales leadership, technical expertise and commercial strategy to influence projects from the design stage through to award. You will play a key role in strengthening Master’s specification position, growing profitable sales and developing a high-performing sales team.

What you will accomplish with us:

• Lead, coach and develop a team of Outside Sales Representatives, setting clear objectives and driving performance, capability and accountability.


• Develop and execute the Applied & Industrial sales strategy for British Columbia, with a focus on revenue growth, market share and profitable margin.


• Build and strengthen relationships with consulting engineering firms and large mechanical contractors to influence specifications and create early-stage project opportunities.


• Drive Master and vendor equipment specifications as the basis of design or an accepted equal on targeted projects.


• Lead major project pursuits, including qualification, bid/no-bid decisions, solution strategy, pricing, margin management and closing.


• Guide the team in developing effective technical and commercial solutions for complex HVAC projects.


• Monitor market and competitive intelligence and translate industry trends, project activity, codes and incentive programs into sales opportunities.


• Partner with Product Management, Estimation, Inside Sales, Sales Engineering, Operations and vendors to deliver successful customer solutions.


• Maintain a disciplined pipeline and forecasting process while ensuring strong CRM practices and pursuit visibility.

What You Bring to Our Team:

• 8-10 years of progressive experience in Applied HVAC or Industrial HVAC sales, application engineering or specification.


• 3+ years of people leadership experience, or demonstrated experience leading, coaching or mentoring a sales team.


• Proven success influencing consulting engineers and closing projects with large mechanical contractors.


• Strong knowledge of Applied HVAC systems, including chillers, air handling units, applied rooftops, hydronics and ventilation.


• Experience with engineered-to-order or configured equipment and multiple procurement methods.


• Strong commercial acumen, including pricing, margin management, negotiation and risk assessment.


• Ability to read and interpret mechanical drawings, schedules and specifications.


• Strong communication and presentation skills, with the ability to engage both technical and commercial audiences.


• Ability to lead through influence and collaborate effectively across sales, engineering, product management and operations.


• An established network within the British Columbia consulting engineering and mechanical contracting community, or the ability to build one quickly.


• Engineering degree, technical diploma in HVAC/building mechanical systems or equivalent experience. P.Eng. or ASHRAE certification is an asset.


• Valid driver’s license and willingness to travel throughout British Columbia.

Compensation Information

Base Salary: starting at $150,000 annually
Supplemental Pay Types Include: Annual bonus and/or commissions
The final salary will be determined based on the candidate’s skills and experience, in compliance with applicable regulations.

Competitive Benefits: In addition to a rewarding career within our team, we offer

• Medical and dental coverage from day one, along with short and long-term disability protection


• Contribution to a collective registered retirement savings plan upon starting your role.


• Wellness spending account


• An employee assistance program including psychological, financial, and legal support.


• Access to telemedicine from the beginning of your employment.


• Reimbursement of professional association membership fees.


• Early vacation program.


• Work-life balance supported through a hybrid work policy.

For more than 70 years, we've been making a difference, in every degree. At Master, our people are the driving force behind our success. As Canada's largest HVAC-R distributor and one of North America's industry leaders, we're proud to bring together more than 2,000 employees across nearly 100 locations in Canada and the United States. Every day, our teams help deliver innovative solutions that improve comfort, energy efficiency, and building performance. Through collaboration, expertise, and a commitment to doing what's right, we create lasting value for our customers, partners, and communities. Guided by our purpose — Improving people's lives, in every degree — we empower our employees to grow, make a meaningful impact, and build rewarding careers in an environment where people, teamwork, and continuous improvement come first.