Regional Sales Director Pacific

Rational Ag; Mississauga; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Rational Ag in Peel Region, Mississauga seeks a Regional Sales Manager to drive growth with food service partners and distributors. You will coach a sales team, develop strategic partners, and execute structured CRM-driven activities while representing the brand at regional events.

The role requires 5+ years in food service or chef experience, strong communication, and the ability to travel up to 50%. A bachelor’s degree or equivalent experience is preferred, with proficient MS Office and CRM

Qualifications

• 5+ years of food service operations/chef experience mandatory.
• Sales experience within the food industry is preferred.
• Associate/Bachelor’s degree or equivalent work experience; culinary degree or equivalent experience desired.
• Excellent Communication and Interpersonal skills with the ability to build rapport with customers and team members.
• Pro-Active and Detail oriented; able to work autonomously.
• Willingness to travel up to 50% of time.

Responsibilities

• Coaching and personal development of team members.
• Identify, secure and develop strategic business partners and multipliers, including distributors/dealers and food service consultants.
• Monitor and report to executive management on sales team and partner issues from CRM activity data.
• Work within structured sales approach to meet activity targets.
• Plan and record activities for all open business opportunities in CRM.
• Increase customer base of new unit sales by coaching and developing the sales team.
• Plan follow-up activities according to structured sales procedures.
• Participate in or assist partners with regional trade shows and events.
• Coaching and development of sales team on performance and progress.
• Assist sales team and partners with RATIONAL Cooking Live demonstrations, including planning and executing structured RCLs.
• Performing RCL audits to promote development and increased results.
• Multi-Store Accounts.

Skills

Sales leadership

Customer relationship

Communication

Autonomous working

Education

Bachelor's degree or equivalent

Tools

CRM software

MS Office

Job description

ESSENTIAL RESPONSIBILITIES

Other duties may be assigned.

• Coaching and personal development of team members.
• Identify, secure and develop strategic business partners and multipliers, including distributors/dealers, food service consultants, etc, including initial and follow up visits with partners to promote activities and drive sales.
• Monitor and report to executive management on sales team and partner issues, based on activity data from CRM software
• Work within structured sales approach to enable sales team to meet activity targets
• Plan and record activities for all open business opportunities in CRM software
• Increase customer base of new unit sales by effectively coaching and developing the sales team
• Plan follow-up activities according to structured sales procedures
• Participate in or assist partners with regional trade shows and events when needed.
• Coaching and development of sales team on RCL performance and progress.
• Assist sales team and partners with "RATIONAL Cooking Live" (RCL) demonstrations, including working with sales team to plan and perform structured RCL’s together with partners
• Performing RCL audits to promote and encourage development and increased results.
• Multi-Store Accounts

RESPONSIBILITIES

Working collaboratively with Customer Care, Service and Chef Teams.

QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

• A minimum of 5+ years of food service operations/chef experience mandatory;
• Sales experience within the food industry is preferred.
• Associate/Bachelor’s degree or equivalent work experience; culinary degree or equivalent experience desired.
• Excellent Communication and Interpersonal skills with the ability to build Report with customers and team members.
• Pro-Active and Detail oriented.
• Able to work autonomously.
• Enthusiastic, motivated and goal-driven.
• Microsoft Office Package – Required
• Ability to travel, up to 50% of time.

LANGUAGE SKILLS:

• English (Mandatory), French (Mandatory for Quebec and Preferred for other markets)

MATHEMATICAL SKILLS:

• Ability to complete basic mathematical functions such as addition, subtraction, multiplication, division; understanding of concepts such as probability and statistical inference.
• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY:

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

PHYSICAL DEMANDS:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Ability to drive in metropolitan city traffic, walk and take mass transit in metropolitan areas as needed, move easily in and out of a vehicle, move easily in a food service kitchen environment and be able to 23 kg.

WORK ENVIRONMENT:

• Home office space required. Regional Sales Manager works a minimum of 4.5 days per week in the field with adequate time for preplanning, phone calls, follow up and CRM input.
• Company vehicle must be clean and reliable with sufficient trunk space to carry all sales and marketing tools necessary.
• Must have a valid driver’s license and appropriate automobile insurance.

SUBSTANCE ADDICTION:

• It is required from the employee to follow all corporate guidelines, using common-sense while interacting with peers, leadership team and customers
• Must also make sure not to be under the influence of any substances while on duty. In case of substance addiction, employee is expected to communicate the company for the suitable accommodations to be made under what is required by law.