Regional Sales & Board Manager - Atlantic

CA01 Canopy Growth Corp; Nova Scotia; Hybrid; CAD 100,000 - 115,000; Full time

Benefits offered by this job

Extended health and dental coverage

Paid vacation

Employer-supported retirement savings

Job summary

Canopy Growth Corp in Atlantic Canada is seeking a Regional Sales & Boards Manager to lead the Canada Adult Use sales teams across the Atlantic provinces. You will drive sales performance, strategic planning, and cross-functional collaboration while building strong relationships with provincial boards and key customers.

This role requires 5+ years in sales and team leadership, a proven ability to recruit and coach high-performance teams, and a track record of delivering revenue and market share

Qualifications

• 5+ years of sales leadership experience, including managing a team.
• Proven ability to grow brand awareness and drive revenue in a province.
• Strong curiosity about customer drivers and translating insights into opportunities.
• Entrepreneurial mindset with leadership across cross-functional groups.

Responsibilities

• Lead Provincial Sales Teams to meet Canopy Growth's objectives; ensure sales strategy, forecasting, budgeting and resource planning.
• Develop and implement sales strategies aligned with integrated business planning.
• Oversee relationships with provincial boards (NLC, NSLC, PEI Cannabis, Cannabis NB) and drive annual business planning.
• Manage and mentor Territory Managers to achieve KPIs (volume, share, distribution, pricing).
• Collaborate with Marketing to execute programs and events; build brand promotion within regulations.
• Oversee sponsorships and events to drive brand awareness within regulatory confines.
• Deliver revenue, market share and profit objectives; manage budgets across salaries and travel.

Skills

Sales leadership

Strategic planning

Relationship building

Forecasting

Budget management

Job description

The Company

We are a leading global company committed to bettering lives through cannabis. At Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry. We're looking for principled, driven people who want to do meaningful work and help shape what comes next. We invest in our people, support their growth and value the different backgrounds, experiences and perspectives they bring. We believe the best of this industry is still ahead - and we intend to lead it there. Come join us.

The Opportunity

The Regional Sales & Boards Manager, Atlantic at Canopy Growth will be responsible for the performance of the Canada Adult Use sales team within the given provinces. Responsibilities include and are not limited to: Sales performance, tactical planning, internal cross functional collaboration and leadership, external customer relationship building, sales team engagement, training and development. This is an exciting fast-paced Sales opportunity for the right self-starter who is able to lead a team of driven sales professionals to consistently meet and exceed targets. This role will report to the Senior Director, Sales, Canada Adult Use.

• Sales performance
• tactical planning
• internal cross functional collaboration and leadership
• external customer relationship building
• sales team engagement
• training and development

• Oversee the creation of a high-performance team via effective recruiting, coaching, resourcing, and performance management.
• Lead the Provincial Sales Teams’ objectives with Canopy's business objectives and ensure sales strategy development, forecasting, sales resource planning, and budgeting is consistent with Canopy Growth's ambition to be our customers’ first choice.
• Create brand and consumer awareness through community engagement opportunities.
• Build relationships with the key stakeholders to create sales growth, identify trends and provide customer education.
• Oversee business development within the assigned provinces to assess all opportunities and create a strategic sales strategy.
• Develop and implement effective sales strategies aligned with the broader integrated business planning proves and execute with excellence.
• Assess sponsorship and event opportunities to help drive brand promotion within the confined regulations.
• Achieve revenue, market share and profit objectives as well as other key financial metrics and sales specific performance indicators.
• Responsible for managing and delegating specific KPIs to the Territory Managers, Canada Adult Use and ensuring they have all the appropriate tools necessary to achieve their KPIs in regard to: Volume and Share targets, Distribution - according to assigned core assortments, Placement of product within assigned acceptable positions, Price accuracy and communication guidelines, Ensuring Product quality standards are met, Being compliant to approved outlet route plans and call frequency requirements, Ensuring that Canopy's brands are represented in line with brand and merchandising guidelines.
• Accountable for establishing and delivering against sales budgets across salaries & benefits, travel & expenses, and trade spend.
• Work in coordination with the Creative and Marketing team and effectively execute marketing programs, strategies and events.
• Create geographical locations for the managers for effective route management.
• Implement a healthy sales culture that reflects Canopy’s ideologies and goals.

Other duties as assigned.

Provincial Board Management

• Serve as the primary relationship owner for NLC, NSLC, PEI Cannabis and Cannabis NB.
• Lead annual business planning, category reviews, and strategic account planning with the provincial board.
• Develop and execute listing strategies for new products and portfolio expansion.
• Monitor product performance and identify opportunities to drive distribution and sales growth.
• Manage board submissions, pricing initiatives, promotional programs, and assortment changes.
• Collaborate with internal stakeholders to ensure successful execution of board commitments and launches.
• Maintain a strong understanding of provincial policies, regulations, and category trends.

Other duties as assigned.

Experience

• Previous Sales Management experience, with success leading and growing a successful sales team. Including; hiring, training and mentoring.
• Previous success in growing brand awareness within a Province, using outside of the box thinking.
• An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy and our customers’ business.
• Entrepreneurial mind-set.
• Strong leadership ability to manage a highly skilled team, and collaborate with a diverse group of cross functional internal and external stakeholders.
• Proven track record in team management with the positive results setting and achieving KPIs.
• Clean drivers abstract required.
• A technologically savvy individual who is comfortable working in a data driven environment.
• Experience in Beverage Alcohol or relatable industries an asset.
• 5+ years experience in Sales, Team Management, Brand Management and event sponsorship.

Other Details

This is a full time position based out of the Atlantic region.

• extended health and dental coverage
• paid vacation
• participation in our employer-supported retirement savings program.

Salary – $100,000 - $115,000 + car allowance

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner.

Please note, the chosen applicant will be required to successfully complete background and reference checks.

Recruitment Process: All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.

This post is for an existing vacancy.

Canopy Growth is a leading global company committed to bettering lives through cannabis. With a focus on cultivation excellence, quality, trust, innovation and disciplined execution, we are a consumer-centric company serving patients, consumers and partners alike. We believe the best of this industry is still ahead - and we are building the team to lead it there.

A NOTE ON RECRUITMENT FRAUD Please be advised that recruitment fraud has affected a number of companies. In such schemes, individuals posing as legitimate recruiters may request personal information and payment from those seeking employment. Canopy Growth Corporation, its subsidiaries, and recruiting agencies will never ask for payment at any stage in the recruitment process. If you are asked for payment of any kind from a recruiter, contact your local police department as this is very likely to be fraud. If you believe you may be the victim of recruitment fraud, please reach out to us at [e-mail] and report any issues to the Canadian Anti-Fraud Centre.

Let's grow together!