Regional Sales Manager - Western Canada

CA01 Canopy Growth Corp; Calgary; Hybrid; CAD 100,000 - 115,000; Full time

Benefits offered by this job

Extended health and dental coverage

Paid vacation

Employer-supported retirement savings

Job summary

Canopy Growth is seeking a Regional Sales Manager, Western Canada, to lead the Canada Adult Use sales team from Alberta. The role focuses on sales performance, cross-functional leadership, and developing a high-performing provincial team in a remote, Alberta-based setup.

You will recruit, coach, and drive revenue, market share and KPIs while partnering with Marketing and Creative teams to execute programs and sponsorships, with a salary in the $100,000–$115,000 range plus a car allowance.

Qualifications

• Previous Sales Management experience and a track record of growing a sales team.
• Hiring, training and mentoring of sales staff.
• Experience growing brand awareness within a Province.
• Curiosity about customer behavior and turning insights into sales opportunities.
• Entrepreneurial mindset and ability to manage a high-performing team.

Responsibilities

• Lead regional sales performance and strategic planning across Western Canada.
• Oversee recruiting, coaching, resourcing and performance management of the sales team.
• Align sales objectives with Canopy Growth’s business goals and budgeting.
• Develop brand awareness through sponsorships and community engagement opportunities.
• Manage budgets across salaries, travel, and trade spend and drive KPIs.

Skills

Sales management

Team leadership

Budgeting

KPIs

Remote work experience

Data-driven

Brand awareness

Job description

Company

We are a leading global company committed to bettering lives through cannabis. At Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry. We're looking for principled, driven people who want to do meaningful work and help shape what comes next. We invest in our people, support their growth and value the different backgrounds, experiences and perspectives they bring. We believe the best of this industry is still ahead - and we intend to lead it there.

Opportunity

The Regional Sales Manager, Western Canada at Canopy Growth will be responsible for the performance of the Canada Adult Use sales team within the given province.

• Sales performance, tactical planning, internal cross functional collaboration and leadership, external customer relationship building, sales team engagement, training and development.


• Oversee the creation of a high -performance team via effective recruiting, coaching, resourcing, and performance management.


• Lead the Provincial Sales Teams’ objectives with Canopy’s business objectives and ensure sales strategy development, forecasting, sales resource planning, and budgeting is consistent with Canopy Growth’s ambition to be our customers’ first choice.


• Create brand and consumer awareness through community engagement opportunities.


• Build relationships with the key stakeholders to create sales growth, identify trends and provide customer education.


• Oversee business development within the assigned provinces to assess all opportunities and create a strategic sales strategy.


• Develop and implement effective sales strategies aligned with the broader integrated business planning proves and execute with excellent.


• Assess sponsorship and event opportunities to help drive brand promotion within the confined regulations.


• Achieve revenue, market share and profit objectives as well as other key financial metrics and sales specific performance indicators.


• Responsible for managing and delegating specific KPIs to the Territory Managers, Canada Adult Use and ensuring they have all the appropriate tools necessary to achieve their KPIs in regard to:




• Volume and Share targets


• Distribution - according to assigned core assortments


• Placement of product within assigned acceptable positions


• Price accuracy and communication guidelines


• Ensuring Product quality standards are met


• Being compliant to approved outlet route plans and call frequency requirements


• Ensuring that Canopy’s brands are represented in line with brand and merchandising guidelines.




• Accountable for establishing and delivering against sales budgets across salaries & benefits, travel & expenses, and trade spend.


• Work in coordination with the Creative and Marketing team and effectively execute marketing programs, strategies and events.


• Create geographical locations for the managers for effective route management.


• Implement a healthy sales culture that reflects Canopy’s ideologies and goals.


• Other duties as assigned.

Experience

• Previous Sales Management experience, with success leading and growing a successful sales team.


• Hiring, training and mentoring.


• Previous success in growing brand awareness within a Province, using outside of the box thinking.


• An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy and our customers’ business.


• Entrepreneurial mind-set.


• Strong leadership ability to manage a highly skilled team, and collaborate with a diverse group of cross functional internal and external stakeholders.


• Proven track record in team management with the positive results setting and achieving KPIs.


• Clean drivers abstract required.


• A technologically savvy individual who is comfortable working in a data driven environment.


• Experience in Beverage Alcohol or relatable industries an asset.


• 5+ years experience in Sales, Team Management, Brand Management and event sponsorship.


• Proven track record of working remotely, and independently.

Other Details

This is a full-time position based remotely out of Alberta (Calgary or Edmonton).

• Extended health and dental coverage, paid vacation and participation in our employer-supported retirement savings program.


• Salary - $100,000 - $115,000 + car allowance.

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process.

If you require accommodation, please notify your Talent Acquisition Partner.

Please note, the chosen applicant will be required to successfully complete background and reference checks.

Recruitment Process

All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.

Canopy Growth is a leading global company committed to bettering lives through cannabis. With a focus on cultivation excellence, quality, trust, innovation and disciplined execution, we are a consumer-centric company serving patients, consumers and partners alike. We believe the best of this industry is still ahead - and we are building the team to lead it there.

Let's grow together!