Regional Sales Manager - Western Canada

Canopy Growth Corporation; Calgary; Remote; CAD 100,000 - 115,000; Full time

Benefits offered by this job

Car allowance

Extended health and dental

Paid vacation

Retirement savings plan

Job summary

Canopy Growth Corporation is seeking a Regional Sales Manager for Western Canada. The role leads the Canada Adult Use sales team across Alberta, focusing on revenue growth, strategic planning, coaching, and cross-functional collaboration with marketing and operations.

You will recruit and develop a high-performing team, manage budgets and KPIs, and drive brand awareness through community engagement and sponsorships while complying with regulatory requirements.

Qualifications

• 5+ years of experience in Sales, Team Management, Brand Management and event sponsorship.
• Proven track record of growing brand awareness within a Province.
• Experience in remote work and managing distributed teams.

Responsibilities

• Lead provincial sales teams to meet revenue and KPI targets.
• Develop and implement sales strategies aligned with IBP and Canopy Growth’s objectives.
• Recruit, coach and manage Territory Managers; monitor KPIs and performance.
• Build relationships with key stakeholders to drive growth and educate customers.
• Coordinate with Marketing on campaigns, events and brand promotions.

Skills

Sales leadership

Team management

Brand management

Event sponsorship

Budgeting

Cross-functional collaboration

Data-driven decision making

Tools

CRM software

Data analytics

Job description

The CompanyWe are a leading global company committed to bettering lives through cannabis.At Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry.We're looking for principled, driven people who want to do meaningful work and help shape what comes next. We invest in our people, support their growth and value the different backgrounds, experiences and perspectives they bring.We believe the best of this industry is still ahead - and we intend to lead it there. Come join us.The OpportunityThe Regional Sales Manager, Western Canada at Canopy Growth will be responsible for the performance of the Canada Adult Use sales team within the given province.Responsibilities include and are not limited to: Sales performance, tactical planning, internal cross functional collaboration and leadership, external customer relationship building, sales team engagement, training and development.ResponsibilitiesOversee the creation of a high -performance team via effective recruiting, coaching, resourcing, and performance management.Lead the Provincial Sales Teams’ objectives with Canopy’s business objectives and ensure sales strategy development, forecasting, sales resource planning, and budgeting is consistent with Canopy Growth’s ambition to be our customers’ first choice.Create brand and consumer awareness through community engagement opportunities.Build relationships with the key stakeholders to create sales growth, identify trends and provide customer education.Oversee business development within the assigned provinces to assess all opportunities and create a strategic sales strategyDevelop and implement effective sales strategies aligned with the broader integrated business planning proves and execute with excellent.Assess sponsorship and event opportunities to help drive brand promotion within the confined regulations.Achieve revenue, market share and profit objectives as well as other key financial metrics and sales specific performance indicators.Responsible for managing and delegating specific KPIs to the Territory Managers, Canada Adult Use and ensuring they have all the appropriate tools necessary to achieve their KPIs in regard to:Volume and Share targetsDistribution - according to assigned core assortmentsPlacement of product within assigned acceptable positionsPrice accuracy and communication guidelinesEnsuring Product quality standards are metBeing compliant to approved outlet route plans and call frequency requirementsEnsuring that Canopy’s brands are represented in line with brand and merchandising guidelines.Accountable for establishing and delivering against sales budgets across salaries & benefits, travel & expenses, and trade spend.Work in coordination with the Creative and Marketing team and effectively execute marketing programs, strategies and events.Create geographical locations for the managers for effective route management.Implement a healthy sales culture that reflects Canopy’s ideologies and goals.Other duties as assigned.ExperiencePrevious Sales Management experience, with success leading and growing a successful sales team. Including; hiring, training and mentoring.Previous success in growing brand awareness within a Province, using outside of the box thinking.An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy and our customers’ business.Entrepreneurial mind-set.Strong leadership ability to manage a highly skilled team, and collaborate with a diverse group of cross functional internal and external stakeholdersProven track record in team management with the positive results setting and achieving KPIs.Clean drivers abstract requiredA technologically savvy individual who is comfortable working in a data driven environment.Experience in Beverage Alcohol or relatable industries an asset.5+ years experience in Sales, Team Management, Brand Management and event sponsorship.Proven track record of working remotely, and independently.Other DetailsThis is a full-time position based remotely out of Alberta (Calgary or Edmonton).Benefits - extended health and dental coverage, paid vacation and participation in our employer-supported retirement savings program.Salary - $100,000 - $115,000 + car allowanceWe appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.Recruitment Process: All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.This post is for an existing vacancy.