Regional Marketing Manager

Hazelview Properties; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading real estate management firm is seeking a Regional Marketing Manager to craft and execute marketing strategies that enhance resident engagement and optimize leasing in Toronto and Ottawa. This role requires strong analytical and communication skills, leadership abilities, and experience in real estate marketing.

Qualifications

• 3-5 years of experience in a real estate marketing environment preferred.
• Supervisory and/or coaching experience required.
• Experience with internet listing site marketing is an asset.

Responsibilities

• Develop and maintain marketing strategies for each building.
• Manage digital marketing campaigns across all channels.
• Collaborate with leasing teams to enhance marketing effectiveness.

Skills

Analytical skills

Communication skills

Problem solving

Negotiation

Organizational skills

Education

University or post-secondary education in Marketing or Business

Tools

Microsoft Office

Yardi

Adobe Creative Suite

Job description

ABOUT THE POSITION

The Regional Marketing Manager is a key member of the Sales & Marketing team who designs and implements marketing strategies and tactics in support of achieving leasing targets in the Toronto and Ottawa regions. They thrive in a demanding, fast-paced entrepreneurial environment and possess strong analytical and communication skills. The role is responsible for overseeing and managing all marketing activities with the goal of increasing deal volume and suite occupancy.

The objective is to build a competitive advantage by delivering a Best in Class customer experience from resident acquisition to retention. They provide leadership and direction in the implementation of marketing and customer relationship management strategies and initiatives. They leverage their expertise to drive results by effectively communicating, sharing information, learnings, and knowledge with the Leasing & Operations Teams. As an expert, they provide advice and guidance on marketing initiatives, as well as working closely with key business partners to understand business initiatives and developments and effectively plan and integrate execution activities.

KEY RESPONSIBILITIES

• Build and maintain close working relationships with Regional Leasing and Operations, National Operations, National Marketing, Revenue Management, Asset Management, and other supporting teams to understand, align, & integrate initiatives in marketing, advertising, leasing, and resident engagement activities in the portfolios and at the properties.
• Develop annual Regional marketing plans & budgets, lead their implementation & execution to deliver on financial results and Key Performance Indicator (KPI) goals.
• Develop, maintain, and execute marketing strategies for each building in the portfolio, targeting lead quality and lead-to-deal KPIs .
• In collaboration with the Regional Sales and Marketing Analyst, continuously assess and optimize the effectiveness of advertising and channel selection to improve ROI.
• Design and implement internal marketing campaigns and contests to drive leasing team motivation, productivity, efficiency in deal generation and achieving sales targets
• Assist in establishing and overseeing high-level design language, visual identity, key messaging, brand voice, and tonality, ensuring compliance with brand guidelines.
• Maintain close working relationships with key business partners, to understand and influence business strategies, priorities, and direction; ensure business objectives can be realized through effective sales focused marketing plans.

Sales Focused Marketing :

Perform regular site visits conducting “street-to-suite” reports and oversee on-site marketing presence at buildings.

Participate in regular meetings with Leasing Team Leads to review strategies, goals, results, and opportunities

Maintain all advertising listings, ensuring that pricing, incentives, and content are current

Coordinate completion of quarterly market and pricing surveys, and organize competitive mystery shops

Identify local strategic marketing and advertising opportunities for individual communities and nodes

Oversight and creation of blog and email newsletter including editorial calendar and content

Develop and / or source, manage inventory, and coordinate supply of appropriate marketing collateral, promotional items, and swag for sales & marketing initiatives.

Establish and maintain strong day-to-day vendor relationships, ordering, maintaining Payscan current, communicating project timelines, deliveries, and installations as needed

Creative and production of in-house video, collateral graphic design, layout, and illustration

Campaign content creation, ensuring consistency of brand presentation across all traditional and digital marketing platforms

Monitoring and reporting on campaign and advertising results and efficiency / ROI

Management of traditional and digital marketing campaigns (paid and organic) across all channels, including :

Website / ILS / Online Presence

Manage Rentsync platform and Internet Listing Service (ILS) updates; coordination, communication, and ensuring accuracy of information

Website and microsite maintenance, information audits, pricing adjustments, and ensuring accuracy of information

Manage Lead Management System; call tracking, email tracking

Kijiji My Business; execution of weekly / monthly bump up and top ad schedules

Digital Marketing

Overall oversight of Digital Management Strategy

Manage paid and organic social media strategies

Social media post creation & scheduling, including messaging, image creation, and preparation

Social media feedback monitoring & triaging

PPC campaigns

Display advertising campaigns

Editorial campaigns

Email newsletter and eblast content creation

Email contact list maintenance

Blog writing and editing; ensuring posts are distributed according to social calendar scheduling

Resident Services, Community Partnerships & Event Management :

Ensure resident communication boards are consistent across properties, concise, relevant, presentable, and up to date

Plan, coordinate, and implement Sales & Resident communications, events, and activities, collaborating with Community Liaisons were appropriate and managing the resident events budget

Initiate and grow community partnership programs, building and maintaining community partnership relationships

Identify internal and external event opportunities, develop event promotion & execution plans.

REQUIREMENTS

Education and Experience :

University or post-secondary education required, preferably in Marketing or Business.

3-5 years of experience in a real estate marketing environment preferred

Supervisory and / or coaching experience required.

Exposure to leasing / marketing / sales in a multi-residential or other related industry asset class is preferable.

Proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint) required. Knowledge of Yardi and Adobe Creative Suite would be an asset.

Experience with internet listing site marketing is an asset.

Qualifications :

A commitment to “Best in Class” Customer Service.

Self-motivated, proactive, goal & results oriented with a flair for sales and coaching.

Proven problem solving, negotiation, decision-making and strategic thinking capabilities.

Excellent organizational skills with superior attention to detail and accuracy.

Ability to prioritize, multitask and manage projects through to successful completion.

A professional demeanor coupled with strong written and verbal communication.

Flexible and adaptable to constantly changing needs within the organization.

Team player : Excellent consensus building skills with high degree of motivation and desire to collaborate with others to build and maintain relationships.

Ability to accurately listen, understand and respond appropriately.

Travel : valid driver’s license and a vehicle required.

Ability to speak other languages is considered an asset.

Actively championing diversity, equity and inclusion to create an environment of belonging.

ABOUT THE COMPANY

At Hazelview Properties we believe that apartments

are more than bricks and mortar - they are an experience.

Started in 1999 with one small building in Oakville Ontario, we now manage a portfolio of over 200 multi-family residential buildings throughout Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.

Hazelview Properties takes pride in ownership and an active hands-on approach to how we manage our communities. We are committed to fostering the long-term growth of our employees, communities and the investments we make for our clients. It’s one of the things we’ve always believed in, creating value for people and places.

At Hazelview, we know our greatest asset is our people. We go all out to build and nurture a diverse, equitable and inclusive culture where individual experiences and collective layers of difference are brought together to achieve greatness. We invest where we see potential, building for now and generations to come.

Vision : “We create value for people and places”.

Our Core Values :

Trust

Ambition

Collaboration

Ownership Mindset

Having Fun

Hazelview Property Services Inc. is an inclusive and equal opportunity employer. If you require an accommodation to participate in any aspect of the recruitment process or to perform essential job functions, please let us know. We will work with you to accommodate your needs and in accordance with all applicable legislation. Information related to accommodation requirements will be addressed confidentially.

Our vision for sustainability is to foster happy, healthy, thriving communities where we operate. We recognize that it is the responsibility of Hazelview to create an inclusive environment that respects the dignity and diversity of all team members. To learn more, please visit the following link :