Sales Manager- OpenRoad Auto Boundary Region

OpenRoad Auto Group Limited; Burnaby; Hybrid; CAD 100,000 - 160,000; Full time

Benefits offered by this job

Discounted Vehicle Purchasing Program

RRSP matching

Referral bonuses

Extended health and dental plan

Job summary

OpenRoad Boundary Region is seeking a Sales Manager to lead the Sales Department, drive multi-brand transactions, and grow a high-performing team. You will coach Advisors, structure vehicle deals, and align with OEM guidelines to meet ambitious targets.

The role offers significant earning potential within a comprehensive benefits program and a culture that values learning, collaboration, and accountability. This is a full-time on-site position in the Burnaby area.

Qualifications

• Minimum of 2 years automotive sales management experience with a valid VSA License.
• Strong leadership and ability to work across departments.
• Excellent interpersonal and presentation skills.

Responsibilities

• Plan, organize, and control Sales Department activities.
• Lead Advisors and secure sale transactions.
• Structure vehicle transactions per dealer and manufacturer guidelines.
• Lead regular team meetings and monitor performance.
• Meet and exceed sales goals while delivering high customer service.
• Coach new and tenured Advisors on product knowledge and processes.
• Daily check-ins to ensure metrics are met.

Skills

Leadership

Interpersonal skills

Process adherence

Administrative abilities

Public speaking

Team collaboration

Detail orientation

Excel

PowerPoint

Word

Tools

Excel

PowerPoint

Word

Job description

DRIVING POSSIBILITIES

Position: Sales Manager

Employment Status: Regular Full Time

Dealership: OpenRoad Boundary Region

Department: Sales

Compensation: $100,000 - $160,000+ annually

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 23 brands across 44 locations) with a shared vision to become the national automotive leader in customer experience. As one of “Canada’s Best Employers” and “Best Managed Companies”, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

A Career at OpenRoad Means You’ll Enjoy:

• Opportunity to work with a variety of OEM Brands including Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Ram, Rolls-Royce, Subaru, Toyota, Volkswagen
• Exclusive perks and benefits, including a Discounted Vehicle Purchasing Program, RRSP matching, and referral bonuses
• Comprehensive extended health and dental plan (applicable for full-time positions only)
• Strong focus on training, development, and internal promotion opportunities
• Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Be part of a culture that celebrates you through employee recognition programs and engagement events

ROLES & RESPONSIBILITIES:

• Planning, organizing, and controlling the activities of the Sales Department.
• Playing an active role in each customer interaction and assisting Advisors in all aspects of the sale process, most importantly securing sale transactions.
• Structuring new + used vehicle transactions according to dealer + manufacturer guidelines.
• Working with sales associates and leading team towards targets, including measuring performance, and evaluating trades.
• Leading regular team meetings
• Commitment to meeting and exceeding sales goals.
• Providing highest level of customer service to ensure satisfaction and retention.
• Developing and executing the selling cycle.
• Developing processes that align with sales goals and involve various departments.
• Training + coaching new and tenured Advisors on product knowledge, sales process, team objectives… etc.
• Daily check-in and check-out to ensure daily metrics are met.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Extremely self-motivated with unparalleled standards and strong leadership skills.
• Exceptional interpersonal skills, have the ability to work effectively with all levels and departments of the organization.
• Strong adherence to processes
• Strong administrative abilities
• Strong presentation and public speaking skills
• Full commitment and accountability with completion of team initiatives, strategic plans, business campaigns, target achievements… etc.
• Familiar with Excel, Powerpoint, Word and other digital office platforms.
• Well organized and detail orientated.
• Minimum of 2 years automotive sales management experience, with a valid VSA License.
• Additional language skills considered a strong asset: Spanish, Mandarin, Cantonese, Urdu, Hindi, Farsi… etc.
• Experience with various automotive platforms. Ie: Reynolds, CUDL, Cox Automotive, vAuto, One-Eighty, CDK, Rapid Response, AutoTrader 1source, Rapid Recon… etc.
• A valid British Columbia Driver’s License with a good driving record

We are an equal opportunity employer that values diversity, inclusion, and respect in the workplace. We are committed to creating opportunities for our associates to learn, advance their careers, and reach their full potential.

Grow Your Career at OpenRoad!

We thank all applicants for their interest; however, only those selected for an interview will be contacted.