Regional Key Account Manager, Eastern Canada

Cannara; Canada; Hybrid; CAD 90,000 - 110,000; Full time

Job summary

Cannara is seeking a Regional Key Account Manager for the Ontario market. The role blends head-office account management with in-market field time to cover store-level accounts and partnerships.

It demands strong relationships, a business development mindset, and the ability to travel as needed to support regional growth. The incumbent will own regional accounts, manage sell-in, and work with teams to educate partners, build mutually beneficial selling strategies, and achieve sales targets while

Qualifications

• 3-5 years in the Canadian cannabis industry with direct Ontario retail market experience.
• Located in Ontario and able to work remotely from home office.
• Strong understanding of cannabis regulations.

Responsibilities

• Own regional accounts across Ontario; develop partnerships and acquire new retail partners.
• Manage sell-in to customers and build executional trade plans to drive sell-through.
• Collaborate with internal teams to support brand education and product knowledge.

Skills

Key account mgmt

Sales strategy

CRM

Analytical thinking

Education

Bachelor's degree

Tools

CRM software

Job description

General Summary

Cannara is looking for a Regional Key Account Manager to join the team in the Ontario market. The successful candidate will have a passion for the industry, as well as a strong working knowledge of the Cannara portfolio. The Regional Key Account Manager role is responsible for growing distribution, velocity, and share for Cannara’s brands across an assigned set of Ontario retail banners and independent accounts.

This is a hybrid-structure role. It combines head-office key account management with dedicated in-market field time supporting store-level account coverage in the territory. Account management is 70%-80%, with market field coverage of 20%-30%. The ideal candidate has industry experience with established relationships as well as a business development mindset.

Main Tasks and Responsibilities

• Own regional key accounts across Ontario market as assigned – developing partnerships, acquiring new retail partners, prospecting for potential partners


• Manage sell-in to customers and focus on building executional trade plans that drive sell-through


• Work with your accounts internal teams to support brand education, product knowledge, and develop collaborative, mutually beneficial selling strategies


• Identify short and long-term solutions to ensure sales targets are met through building strategic customer plans to sustain growth and address any sales gaps


• Achieve sales and profitability targets for assigned customers that support and deliver to the regional targets


• Proactively assess, clarify, and validate customer needs on an ongoing basis;


• Work collaboratively with the sales team to understand strategic opportunities and review market performance


• Analyze data with the objective of developing sales plans that address the market conditions


• Plan and execute a call cycle across priority accounts in the assigned territory, prioritizing by volume, distribution gaps, and growth potential


• Support field coverage gaps in Northern and Eastern Ontario


• Maintain accurate CRM entries


• Provide clear, decision-ready weekly and monthly reporting

Qualifications

• 3-5 years of experience in the Canadian cannabis industry, with direct experience selling into the Ontario retail market


• Bachelor’s degree in Business, Sales, Marketing or related field


• Located in the province of Ontario & able to work remotely from a home office


• Strong understanding of cannabis and the industry regulations


• Partner mindset through solution and fact-based selling to uncover customers needs


• Exceptional communication skills, including verbal, written and presentation


• Strong analytical skills and the ability to turn insights into strategy


• Passion for cannabis and a drive to build a strong community


• Reliable transportation for field visits, valid driver’s license


• Available to work flexible hours, including evenings and weekends as needed


• Experience in managing multiple demands with tight deadlines


• Ability to travel nationally, and to head office and facilities in Quebec

The list of tasks and responsibilities listed above is not exhaustive. It is therefore not a complete and detailed list of all the tasks and responsibilities that may be carried out by the incumbent of this position.