Regional Digital Lead Management Specialist
Arrow Components
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Benefits offered by this job
Job summary
Qualifications
- 8+ years in digital marketing or sales with lead management experience.
- Experience in understanding regional business practices.
- Demonstrated ability to influence and align across teams.
Responsibilities
- Partner with sales to drive adoption of lead management capabilities.
- Monitor regional market trends to inform lead generation strategies.
- Collaborate on enterprise-wide improvements to lead management.
Skills
Tools
Job description
Position Regional Digital Lead Management Specialist
Arrow Enterprise Computing Solutions, a division of the Arrow Electronics Group (16,500 employees spread across 58 countries, turnover + $29 billion), provides IT professionals (service companies, publishers and integrators) with global technological solutions associated with offers of training and services, in 5 main segments: servers, storage and virtualization, networks and security, infrastructure software and Cloud solutions. As part of its growth, ARROW ECS Halifax is strengthening its teams and is looking for a Regional Digital Lead Management Specialist.
The Regional Digital Lead Management Specialist is responsible for supporting and advancing our overall global strategy and roadmap for digital lead management capabilities with a focus specifically in one of our 4 regions: Americas Components, EMEA, Greater China or SAKJ. This role supports business outcomes including customer expansion, demand creation and customer value @ scale through reach and scale across the digital ecosystem and digital enablement of the business.
- Partner with regional Sales and Business development teams to drive understanding and adoption of existing lead management capabilities, processes and best practices, including platforms that enable overall optimization of the end-to-end lead management system.
- Support region-level performance monitoring and analysis.
- Participate in global working groups to share regional insights, represent the voice of regional Sales and Business development teams, and collaborate on enterprise-wide improvements to lead management capabilities.
- Guide regional teams through changes in processes or technologies, addressing resistance and ensuring smooth adoption.
- Support the identification, design, build and roll-out of enhanced lead management capabilities, and optimized processes, that enable:
- Lead identification and qualification
- Automated nurturing
- Optimal assignment and movement of leads through the demand creation and sales pipeline
- Sales enablement through 360 degree view of and activation around customer behavioral signals
- Empowering marketing and sales to collaborate and align on common strategies and a unified approach
- Comprehensive analysis and measurement
- Continuous improvement and optimization of end to end process across teams, systems and platforms
- Monitor regional market trends and competitive landscapes to inform lead generation and nurturing strategies specific to your assigned region.
- 8+ years of digital, marketing or sales experience in complex global companies, including specific experience with lead management and sales enablement process, tools and capabilities
- Experience working in or with the specific region in focus, including understanding of regional business practices and cultural nuances
- Demonstrated experience and knowledge of B2B sales processes, particularly in complex sales environment
- Demonstrated ability to influence and align thinking across teams.
- Functional proficiency in and experience with marketing and sales enablement tools, technologies, and platforms – for example: web analytics tools (Adobe Customer Journey Analytics, Google Analytics), marketing automation(e.g. Eloqua), account-based marketing (e.g. Demandbase), and CRM (Salesforce).
- Experience working alongside both business and technical teams in the process of prioritizing, designing, delivering and optimizing operations around solutions that drive business value, enhance operational efficiency, and support long-term organizational goals.
- Effective communicator: A track record of presenting digital, sales and marketing enablement strategies, insights and related high priority topics to senior leaders and peers. Comfortable with public speaking and facilitating large group sessions. Clear communicator with ability to simplify and effectively communicate complex concepts
- Excellent collaboration skills working with internal and external stakeholders and across both business and technical teams. High degree of personal integrity; culturally sensitive & empathetic.
Hybrid: 4 days in office/1 day work from home
- Medical, Dental, Vision Insurance
- Comprehensive benefits: medical, dental, and RRSP matching program
- Paid Time Off (including sick, holiday, vacation, etc.)
- Short-Term/Long-Term Disability Insurance
- Supplemental Life and AD&D Insurance available
- Professional growth opportunities.
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
CA-NS-Halifax (Chain Lake Dr) Canada
Full time
Business Support
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