Recruitment Communications Officer

University of New Brunswick; Fredericton; On-site; CAD 46,000 - 58,000; Full time

Job summary

University of New Brunswick in Fredericton is seeking a Recruitment Communications Officer to develop, write, and manage recruitment communications across email, SMS, and digital channels. You will design templates, collaborate with Admissions and Faculties, and use data to optimize campaigns.

The role focuses on messaging that drives recruitment, application, and enrolment, with responsibilities spanning content creation, template design, and performance analytics, all while aligning with UNB

Qualifications

• A college diploma in Communications, Public Relations, Business, Digital Media, Marketing or a related field.
• Minimum 2 years of experience in communications, digital marketing, email marketing, content development, recruitment marketing, or a related field.

Responsibilities

• Develop, write, and maintain recruitment communications for prospective students and other key audiences across email, SMS, video messaging, web, and digital channels.
• Create engaging content that supports student recruitment, application, and enrolment objectives while ensuring consistency with University brand standards.
• Design and maintain communication templates and assets within CRM and marketing automation platforms, including Salesforce Marketing Cloud.
• Collaborate with Recruitment, Admissions, Faculties, and other stakeholders to gather information and deliver effective communication campaigns.
• Provide recommendations on communication approaches, messaging strategies, and content improvements based on engagement metrics, recruitment objectives, and industry best practices.
• Monitor and analyze communication performance metrics, providing recommendations to improve engagement, conversion, and overall campaign effectiveness.

Skills

Written communication

Digital marketing

Email marketing

Content development

Recruitment marketing

Analytics

Project management

HTML knowledge

Education

Diploma in Communications or related field

Tools

Salesforce Marketing Cloud

CRM Recruit

Niche

Content management systems

Job description

Closing Date: November 12th, 2026 at 4:00 PM

RECRUITMENT& ENROLLMENT

Recruitment & Enrolment is responsible for attracting, engaging, and supporting prospective students throughout the recruitment and admissions process through to enrolment. The unit develops and implements recruitment initiatives designed to increase awareness of the University, support student decision making, and contribute to enrolment objectives.

WHAT WE OFFER

Full-time | 2-year Term| Fredericton | On-Campus

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Additional Working Conditions:

• Occasional evening and weekend hours for events may be required.

Salary Range: $46,251 - $57,812 per annum

YOUR FOCUS

Reporting to the Finance and Data Analysis Manager, the Recruitment Communications Officer is responsible for developing, writing, designing, and maintaining recruitment communications and digital communication assets that support student recruitment and conversion activities. The position provides communication expertise and recommendations that support recruitment communication strategies, audience engagement, CRM journey development, and continuous improvement initiatives.

• Develop, write, and maintain recruitment communications for prospective students and other key audiences across email, SMS, video messaging, web, and digital channels.
• Create engaging content that supports student recruitment, application, and enrolment objectives while ensuring consistency with University brand standards.
• Design and maintain communication templates and assets within CRM and marketing automation platforms, including Salesforce Marketing Cloud.
• Collaborate with Recruitment, Admissions, Faculties, and other stakeholders to gather information and deliver effective communication campaigns.
• Provide recommendations on communication approaches, messaging strategies, and content improvements based on engagement metrics, recruitment objectives, and industry best practices.
• Monitor and analyze communication performance metrics, providing recommendations to improve engagement, conversion, and overall campaign effectiveness.
• Conduct testing and evaluation of communication formats, layouts, messaging approaches, and digital communication tools.
• Support recruitment websites and digital content, ensuring messaging remains accurate, current, accessible, and user-focused.
• Conduct quality assurance testing and troubleshooting to ensure communications function effectively across platforms and devices.
• Provide guidance to recruitment staff on communication tools, templates, and best practices.
• Stay current on emerging trends in digital communications, email marketing, and student recruitment.
• Participate in recruitment projects, initiatives, and events, and perform other related duties as required.

WHAT YOU BRING

• A college diploma in Communications, Public Relations, Business, Digital Media, Marketing or a related field.
• Minimum 2 years of experience in communications, digital marketing, email marketing, content development, recruitment marketing, or a related field.
• An equivalent combination of education and experience may be considered.

Additional Strengths

• Exceptional written communication, editing, and proofreading skills.
• Strong understanding of digital communication best practices, including email, SMS, and video messaging.
• Experience using communication analytics and performance metrics to evaluate communication effectiveness an asset.
• Experience with Salesforce Marketing Cloud, CRM Recruit, Niche, content management systems, or similar platforms is considered an asset.
• Knowledge of HTML and email template creation.
• Strong analytical, organizational, and problem-solving skills.
• Ability to manage multiple projects and competing priorities.
• High level of accuracy and attention to detail.
• Ability to work independently and collaboratively with diverse stakeholders.
• Good existing knowledge of UNB and its program offerings is considered an asset.
• Knowledge of student recruitment, enrolment management, or post-secondary education is considered an asset.

WHY CHOOSE UNB?

UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

PROFESSIONAL & TECHNICAL STAFF UNION (PTSU)

This position is part of the PSAC, Local 60551 employee group and falls under the PTSU Collective Agreement.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION

The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.