Recruitment Marketing Officer

University-of-New-Brunswick; Fredericton; On-site; CAD 46,000 - 58,000; Full time

Benefits offered by this job

Full pension

3 weeks vacation

Employee & Family Assistance Program (

EFAP)

Dental, life & health insurance

Job summary

University of New Brunswick in Fredericton is seeking a Recruitment Marketing Officer to lead a holistic marketing strategy that attracts domestic and international students to UNB.

The role reports to the Finance & Data Analysis Manager, collaborates with Strategic Communications & Marketing, the Registrar's and Admissions Offices, and faculties to develop offline and digital campaigns, create recruitment collateral, and manage production schedules and budgets.

Qualifications

• College diploma in marketing, graphic design or related field.
• Two years of relevant experience in graphic design required.
• Equivalent combination of education and experience may be considered.
• Strong knowledge of Adobe Illustrator and InDesign.
• Excellent copywriting and communication across multiple channels.
• Proficient in Microsoft Excel and Word.
• Familiarity with UNB programs is an asset.

Responsibilities

• Develop and implement a holistic recruitment marketing strategy to attract domestic and international students.
• Create and coordinate offline recruitment tools and collateral aligned with targets.
• Coordinate publications and ensure timely production and delivery of materials.
• Liaise with faculties and Strategic Communications to align messaging.
• Monitor budgets and production schedules; manage printing with suppliers.
• Support digital recruitment efforts including social media, email campaigns, and ads.
• Provide graphic design services for recruitment materials and Undergraduate awards.
• Contribute to the Recruitment Strategic Plan and participate in campus events.

Skills

Copywriting

Time management

Team collaboration

Education

College diploma in marketing, graphic design or related field

Two years of relevant experience in graphic design

Tools

Adobe Illustrator

Adobe InDesign

Microsoft Excel

Microsoft Word

Job description

Closing Date: November 12th, 2026 at 4:00 PM

RECRUITMENT& ENROLLMENT
Recruitment and Enrollment's mission is to be the best at finding prospective students of all ages everywhere, and convincing them of the value of UNB's programs, research, scholarships, and services to improve their future.

WHAT WE OFFER

Full-time | 2-year Term| Fredericton | On-Campus

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Salary Range: $46,251 - $57,812 per annum

YOUR FOCUS

Reporting to the Finance & Data Analysis Manager, the Recruitment Marketing Officer is responsible for the development and execution of a holistic marketing strategy that involves all recruitment tactics (i.e. publications/collateral and advertising programs) designed to attract and recruit domestic and international students to UNB. The Marketing Officer will work closely with other members of the student recruitment marketing team, as well as with Strategic Communications & Marketing, the Registrar's and Admissions Offices, and Faculties and Departments on both campuses.

• Produce an annual suite of offline recruitment tools for both domestic and international recruitment geared towards helping reach recruitment targets.
• Design, coordinate, implement, track and report on all student recruitment publications/collateral production.
• Liaise with relevant internal stakeholders such as Faculties and Strategic Communications & Marketing Office, participating in the UNB Marketing and Communications (MAC) Group.
• Develop production schedules, monitor budgets and meet delivery deadlines.
• Work closely with external marketing agencies and other suppliers and responsible for content proofing and editing.
• Assist the Digital Strategist and other recruitment marketing team members with the development and execution of Recruitment's Digital and Marketing Recruitment Strategy which includes social media, web presence, email marketing, digital ads, etc.
• Provide graphic design services for the recruitment units and Undergraduate Awards including layouts for print ads, flyers, posters, invitations, presentations, infographics, and other marketing tools.
• Provide graphic design services for recruitment related collateral for faculties and departments as needed.
• Design, edit, and proof all in-house led projects and will source the printing of all projects directly with suppliers.
• Provide feedback on the annual Recruitment Strategic Plan.
• Assist in the development of, and participate in, innovative recruitment initiatives/events both on and off campus.
• Keep abreast of changes in programs, policies, faculty, facilities and student services on both campuses as well as industry standards and practices.
• Monitor competitors to maintain a current understanding of competition in the marketplace.

WHAT YOU BRING

• College diploma in marketing, graphic design or related field.
• Two years of relevant experience in graphic design is required.
• An equivalent combination of education and experience may be considered.

Additional Strengths

• One year of print production experience strongly preferred.
• High level of competency required in Adobe Illustrator and working knowledge of Adobe InDesign.
• Excellent copywriting skills with the ability to deliver top-quality written communications to a wide variety of audiences and across multiple channels.
• Excellent administrative and organizational skills including the ability to time manage, print deadlines and to work under pressure.
• Proficiency in Microsoft Excel and Word.
• Good existing knowledge of UNB and its program offerings is considered an asset.

Additional Information

WHY CHOOSE UNB?
UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

PROFESSIONAL & TECHNICAL STAFF UNION (PTSU)
This position is part of the PSAC, Local 60551 employee group and falls under the PTSU Collective Agreement.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION
The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.