Recruitment Communications Officer

UNB Geodesy & Geomatics Engineering; Fredericton; On-site; CAD 46,000 - 58,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Paid Time Off

Pension plan

Life Insurance

Disability Insurance

Employee Assistance Program

Tuition Aid

Job summary

UNB Geodesy & Geomatics Engineering, located in Fredericton, NB, is seeking a Recruitment Communications Officer for a full-time, two-year term on-campus. This in-person role offers a salary of CAD 46,251–57,812 per year and requires a 36.25-hour week with occasional evenings.

You will develop, write, and maintain recruitment communications across email, SMS, web, and digital channels, design templates in Salesforce Marketing Cloud, collaborate with stakeholders, and optimize campaigns using

Qualifications

• College diploma in Communications or a related field.
• Minimum 2 years in communications, digital marketing, email marketing, content development, recruitment marketing, or a related field.
• An equivalent combination of education and experience may be considered.

Responsibilities

• Develop, write, and maintain recruitment communications for prospective students and other key audiences across email, SMS, video messaging, web, and digital channels.
• Create engaging content that supports student recruitment, application, and enrolment objectives while ensuring consistency with University brand standards.
• Design and maintain communication templates and assets within CRM and marketing automation platforms, including Salesforce Marketing Cloud.
• Collaborate with Recruitment, Admissions, Faculties, and other stakeholders to gather information and deliver effective communication campaigns.
• Provide recommendations on communication approaches, messaging strategies, and content improvements based on engagement metrics, recruitment objectives, and industry best practices.
• Monitor and analyze communication performance metrics, providing recommendations to improve engagement, conversion, and overall campaign effectiveness.

Skills

Written communication

Editing

Email marketing

Content creation

HTML templates

Salesforce Marketing Cloud

CRM Recruit

Niche

Content management systems

Analytics

Education

College diploma in Communications

Public Relations

Digital Media

Marketing

Business

Tools

Salesforce Marketing Cloud

CRM Recruit

Niche

Content management systems

HTML knowledge

Job description

Discover

The Opportunity

Fredericton, NB

In-person

Marketing and Advertising

Experienced

Full-time

$46,251 - $57,812 / year

Competition Number: 079-26.27

Benefits

• Health Insurance
• Dental Insurance
• Paid Time Off
• Pension plan
• Life Insurance
• Disability Insurance
• Employee Assistance Program
• Tuition Aid

Closing Date:

November 12th, 2026 at 4:00 PM

RECRUITMENT& ENROLLMENT

Recruitment & Enrolment is responsible for attracting, engaging, and supporting prospective students throughout the recruitment and admissions process through to enrolment. The unit develops and implements recruitment initiatives designed to increase awareness of the University, support student decision making, and contribute to enrolment objectives.

What We Offer

Full-time | 2-year Term| Fredericton | On-Campus

Standard Work Hours:

Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Additional Working Conditions

• Occasional evening and weekend hours for events may be required.

Salary Range:

$46,251 - $57,812 per annum

YOUR FOCUS

Reporting to the Finance and Data Analysis Manager, the Recruitment Communications Officer is responsible for developing, writing, designing, and maintaining recruitment communications and digital communication assets that support student recruitment and conversion activities. The position provides communication expertise and recommendations that support recruitment communication strategies, audience engagement, CRM journey development, and continuous improvement initiatives.

• Develop, write, and maintain recruitment communications for prospective students and other key audiences across email, SMS, video messaging, web, and digital channels.
• Create engaging content that supports student recruitment, application, and enrolment objectives while ensuring consistency with University brand standards.
• Design and maintain communication templates and assets within CRM and marketing automation platforms, including Salesforce Marketing Cloud.
• Collaborate with Recruitment, Admissions, Faculties, and other stakeholders to gather information and deliver effective communication campaigns.
• Provide recommendations on communication approaches, messaging strategies, and content improvements based on engagement metrics, recruitment objectives, and industry best practices.
• Monitor and analyze communication performance metrics, providing recommendations to improve engagement, conversion, and overall campaign effectiveness.
• Conduct testing and evaluation of communication formats, layouts, messaging approaches, and digital communication tools.
• Support recruitment websites and digital content, ensuring messaging remains accurate, current, accessible, and user-focused.
• Conduct quality assurance testing and troubleshooting to ensure communications function effectively across platforms and devices.
• Provide guidance to recruitment staff on communication tools, templates, and best practices.
• Stay current on emerging trends in digital communications, email marketing, and student recruitment.
• Participate in recruitment projects, initiatives, and events, and perform other related duties as required.

What You Bring

• A college diploma in Communications, Public Relations, Business, Digital Media, Marketing or a related field.
• Minimum 2 years of experience in communications, digital marketing, email marketing, content development, recruitment marketing, or a related field.
• An equivalent combination of education and experience may be considered.

Additional Strengths

• Exceptional written communication, editing, and proofreading skills.
• Strong understanding of digital communication best practices, including email, SMS, and video messaging.
• Experience using communication analytics and performance metrics to evaluate communication effectiveness an asset.
• Experience with Salesforce Marketing Cloud, CRM Recruit, Niche, content management systems, or similar platforms is considered an asset.
• Knowledge of HTML and email template creation.
• Strong analytical, organizational, and problem-solving skills.
• Ability to manage multiple projects and competing priorities.
• High level of accuracy and attention to detail.
• Ability to work independently and collaboratively with diverse stakeholders.
• Good existing knowledge of UNB and its program offerings is considered an asset.
• Knowledge of student recruitment, enrolment management, or post-secondary education is considered an asset.