Promotions, Editorial, and Digital Visibility Manager

Teledyne; Ottawa; On-site; CAD 69,000 - 91,000; Full time

Benefits offered by this job

Health benefits

Vacation plan

Retirement match

Education assistance

Global impact projects

Job summary

Teledyne Digital Imaging in Ottawa, ON is seeking a Promotions, Editorial and Digital Visibility Manager to lead paid promotions, editorial relationships, and AI-driven discovery across media channels. This role drives awareness, demand, and discoverability for our high-performance CMOS/CCD image sensors and cameras.

You will develop annual media plans, manage editors and publications, and optimize campaigns with GA4, GTM, and SEO techniques.

Qualifications

• 5-10 years of experience in B2B marketing, demand generation, or digital promotion.
• Proven experience managing multi-channel campaigns.
• Hands-on Google Ads experience.
• Experience working with media/publications.
• Strong analytical and communication skills.
• Experience with content syndication.
• Experience with SEO and AI-driven discovery.
• Experience in industrial, manufacturing, or technical markets.

Responsibilities

• Plan and execute paid promotional programs across industry publications (digital and print).
• Manage sponsorships, newsletters, display ads, and editorial programs.
• Develop annual media plans aligned with campaigns and product launches.
• Manage relationships with editors, journalists, and industry publications.
• Pitch story ideas, articles, and technical content.
• Drive earned media placement and track coverage.
• Drive Google Ads campaigns end-to-end (strategy, execution, optimization).
• Manage keyword strategy, ad copy, and landing page alignment.
• Optimize for conversions and cost efficiency.
• Manage content syndication campaigns (whitepapers, webinars).
• Evaluate lead quality and campaign performance.
• Coordinate paid and organic promotion across channels.
• Ensure alignment of messaging and campaign timing.
• Own SEO strategy at a content and structural level.
• Improve performance through optimization and collaboration with web teams.
• Monitor how company content appears in AI-driven search; recommend improvements.

Skills

B2B marketing

Demand generation

Multi-channel campaigns

Analytics

Content syndication

Tools

Google Ads

GA4

GTM

LinkedIn Ads

Excel

NetLine

TechTarget

Madison Logic

SEMrush

Ahrefs

Moz

Job description

Canada - Ottawa, ON (TDY)

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Canada - Waterloo, ON

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Full time

REQ34693

Be visionary

Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.

We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.

Job Description

Our Company is built on employee mutual commitment and respect, enthusiasm and progress.

Teledyne Digital Imaging is a subsidiary of Teledyne Technologies Inc., a U.S. publicly listed enterprise, and specializes in the manufacture, design, research and development of high-performance CMOS and CCD image sensors and modular expandable cameras. Teledyne Digital Imaging's products are used worldwide in machine vision, document scanning, image capture, surveillance, process monitoring, manufacturing inspection, medical imaging, and multimedia.

Teledyne Digital Imaging is recruiting for a Promotions, Editorial and Digital Visibility Manager!

The Promotions, Editorial, and Digital Visibility Manager is a Marketing role responsible for driving awareness, demand, and discoverability across industry publications, paid media, search engines, and emerging AI-driven platforms.

What You Will Do:

Paid Promotions and Media Programs

• Plan and execute paid promotional programs across industry publications (digital and print)
• Manage sponsorships, newsletters, display ads, and editorial programs
• Develop annual media plans aligned with campaigns and product launches

Editorial and Media Relationships

• Manage relationships with editors, journalists, and industry publications
• Pitch story ideas, articles, and technical content
• Drive earned media placement and track coverage

Google Ads and Paid Search

• Drive Google Ads campaigns end-to-end (strategy, execution, optimization)
• Manage keyword strategy, ad copy, and landing page alignment
• Optimize for conversions and cost efficiency

Content Syndication and Demand

• Manage content syndication campaigns (whitepapers, webinars)
• Evaluate lead quality and campaign performance

Social and Online Promotion

• Coordinate paid and organic promotion across channels
• Ensure alignment of messaging and campaign timing

SEO and Discoverability

• Own SEO strategy at a content and structural level
• Improve performance through optimization and collaboration with web teams

AI Visibility

• Monitor how company content appears in AI-driven search
• Recommend improvements for discoverability

Reporting and Optimization

• Build performance reports across channels
• Provide actionable insights and recommendations

What You Need:

• 5-10 years of experience in B2B marketing, demand generation, or digital promotion
• Proven experience managing multi-channel campaigns
• Hands-on Google Ads experience
• Experience working with media/publications
• Strong analytical and communication skills
• Experience with content syndication
• Experience with SEO and AI-driven discovery
• Experience in industrial, manufacturing, or technical markets

Tools and Platform Experience

Hands-On Proficiency Required:

• Google Ads (campaign creation, bidding, optimization)
• Google Analytics (GA4) for performance tracking and Google Tag Manager (GTM)
• Familiarity with LinkedIn Ads or similar platforms
• Excel or equivalent for campaign analysis
• Experience with NetLine, TechTarget, Madison Logic, or similar platforms
• SEO tools (SEMrush, Ahrefs, Moz)
• Familiarity with AI-driven search (ChatGPT, generative search tools)
• Comfort using AI tools for content analysis and optimization

Working Knowledge:

• CMS platforms (WordPress, Drupal, Sitecore)
• Marketing automation tools (HubSpot, Marketo, Eloqua)
• Social media platforms and scheduling tools

Nice to Have:

• A/B testing tools (Optimizely)
• Data visualization (Power BI, Tableau)
• Programmatic platforms (DV360)

What we offer

• Competitive compensation and comprehensive health benefits
• Progressive vacation plan and paid holidays
• Retirement savings plans with company match
• Educational assistance and career development support
• Opportunities to work on globally impactful technologies

This position is being posted in response to an existing vacancy within our organization

Teledyne Digital Imaging does not use AI tools to assist in the Screening, Assessing and Selecting of candidates for this role

Teledyne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other characteristic or non-merit based factor made unlawful by federal, state, or local laws.

You may not realize it, but Teledyne enables many of the products and services you use every day .

Teledyne provides enabling technologies to sense, transmit and analyze information for industrial growth markets, including aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, energy, medical imaging and pharmaceutical research.

Salary Range:

$68,600.00-$91,400.000

The anticipated salary range listed for this role is only an estimate. Actual compensation for successful candidates is carefully determined based on several factors including, but not limited to, location, local regulations (such as minimum wage), education/training, work experience, key skills, and type of position.

Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.