Programmatic Account Manager

Tug Agency; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Tug Agency in Toronto (Entertainment District, hybrid) is seeking a Programmatic Account Manager to join our growing Media team. You will handle client programmatic accounts including strategy, planning and execution across DV360 and other DSPs, with daily contact to clients and media owners.

The ideal candidate has 2–4 years in programmatic roles, strong analytical and Excel skills, and a proven ability to manage multiple accounts while thinking strategically for media clients.

Qualifications

• 2-4 years minimum programmatic experience – agency side
• Expert user of self-serve DSPs such as DV360 or The Trade Desk
• Experience using DCO tools
• Proven ability to manage multiple accounts & strategies
• Proven ability to think strategically for media clients
• Excellent mathematical skills
• Advanced Excel user
• Articulate with good writing and client facing skills
• Analytics package knowledge
• Team player

Responsibilities

• The Account Manager will be responsible for the client’s programmatic accounts including strategy, planning and execution.
• Managing use of DV360 (and GMP suite) as primary DSP and recommend other, specialist DSPs (e.g. StackAdapt) where required
• Day to day contact with clients, media owners and tech providers
• Operational lead and management of existing accounts across multiple verticals
• Ensure accounts achieve client’s KPIs and business objectives
• Management of tracking, analysis and insight
• Weekly & Monthly internal and client reporting
• Face to face meetings with clients and managing client needs and expectations
• Daily optimisation of accounts for continual improvement
• Innovative and strategic thinking on all client activity

Skills

Client facing

Excel

Analytical thinking

Strategic thinking

Team player

Tools

DV360

The Trade Desk

DCO tools

Job description

Tug requires a Programmatic Account Manager to join our growing Media team. We are a results driven agency that treats all clients equally – no matter what their budget, our objective is to continually improve their campaigns. We have a wide range of clients across many interesting verticals. Tug offers its clients integrated PPC, Media Planning & Buying, SEO, and Social Media solutions.

We are a fun, ambitious and innovative digital agency looking for an energetic professional.

This role would be ideal for someone currently in an agency or client direct programmatic role, who has a keen interest in learning paid social and paid search buying, and is strong in a client-facing environment.

Line Manager: Director of Paid Media
Salary: Competitive Salary (depending on experience)
Hours: 9am-5pm
Location: Entertainment District – Peter and Adelaide (hybrid)

About the role:

• The Account Manager will be responsible for the client’s programmatic accounts including strategy, planning and execution.
• Managing use of DV360 (and GMP suite) as primary DSP and recommend other, specialist DSPs (e.g. StackAdapt) where required
• Day to day contact with clients, media owners and tech providers
• Operational lead and management of existing accounts across multiple verticals
• Ensure accounts achieve client’s KPIs and business objectives
• Management of tracking, analysis and insight
• Weekly & Monthly internal and client reporting
• Face to face meetings with clients and managing client needs and expectations
• Daily optimisation of accounts for continual improvement
• Innovative and strategic thinking on all client activity

The ideal candidate is:

• 2-4 years minimum programmatic experience – agency side
• Expert user of self-serve DSPs such as DV360 or The Trade Desk
• Experience using DCO tools
• Proven ability to manage multiple accounts & strategies
• Proven ability to think strategically for media clients
• Excellent mathematical skills
• Advanced Excel user
• Articulate with good writing and client facing skills
• Analytics package knowledge
• Team player

What you’ll gain:

• Expanded channel knowledge such as how to plan and execute in platform search and social campaigns
• Growth potential in an expanding team and continued senior management support
• An agency where everyone’s opinion matters
• Working for an agency where the people are the biggest selling point (both professionally and personally)!
• Lunch provided on core days in office, monthly team outings, weekly socials with drinks and snacks
• Marketing & Advertising