Manager, Programmatic

Omnicom Media; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Omnicom Media in Toronto leads programmatic initiatives across DSPs and data-driven strategies to optimize client campaigns. The Manager, Programmatic will define campaign objectives and oversee execution with junior and offshore teams, ensuring activation and performance.

You will collaborate with Strategy, Research, Creative Agencies and Digital Vendors to meet client goals, mentor junior staff, and drive growth for the agency’s programmatic offering.

Qualifications

• 2–3+ years of programmatic experience.
• 2+ years in a management role.

Responsibilities

• Own several programmatic campaigns and manage junior or offshore staff supporting stewardship.
• Define and implement campaign strategies across DSPs, data usage and optimization.
• Collaborate with Strategy, Research, Creative and Digital Vendors to reach clients’ goals.
• Mentor junior staff and ensure timely delivery and performance review.

Skills

Programmatic experience

Management experience

Tools

DSPs

DMPs

Ad servers

Manual exchanges

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; as well as multiple national Agency of The Year awards.

Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.

Touché! is the strength of a network, the agility of a start-up.

Who We Are Looking For…

As a Manager, Programmatic, you are entrusted with the responsibility of employing and continuously defining innovative techniques in the online marketing industry. Your deep understanding of digital technologies and a passion for leveraging data to inform creative problem solving will be invaluable in this role. Furthermore, your active listening skills will enable you to understand client needs and effectively translate them into well-defined campaign objectives. As a Manager, you report directly to the Associate Director, contributing to the overall success of our programmatic initiatives.

What You Will Do In This Role

• Possess expertise in media and buying-related technologies, including DSPs, DMPs, third-party ad servers, and manual exchanges.
• Implementing and sustaining processes to ensure the successful execution of programmatic campaigns and contribute to the continued growth of the client and agency business.
• Owning several programmatic campaigns for which you will have junior or offshore staff to support in stewardship, meaning you will own the project management and implementation of DSP campaigns to ensure seamless activation and performance of programmatic media.
• Understand client performance objectives and develop segmentation and optimization strategies to consistently exceed client expectations.
• Set campaign strategies, including targeting, bidding, platforms, data usage, downstream client funnel optimization and utilize data and results to make compelling arguments for increased client data access.
• Seek out a strong cooperative relationship with multiple business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors).
• Being curious and open to investigating unique opportunities to reach the target consumer yet prepared to provide a point-of-view, recommendation, and alternative options to the various programmatic tools in the marketplace
• Accountability for results and reporting, which can in part be defined as execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests
• Being a mentor to junior staff, delegating responsibilities that will simultaneously meet business goals and contribute to their development, creating timelines to help manage deadlines and time management; and providing directional and timely feedback

You Are The Desired Candidate If You Have

• 2-3+ years of programmatic experience
• 2+ years in a management role