Product Marketing Specialist

Better Group; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Specialist to enhance their product marketing strategies. In this role, you will implement go-to-market strategies, conduct market research, and create compelling narratives that resonate with health and wellness professionals. You will collaborate closely with cross-functional teams to drive product adoption and revenue goals. This innovative firm offers a flexible remote work environment, generous health benefits, and a culture that prioritizes team bonding and personal development. If you're passionate about making a difference in the health and wellness sector, this opportunity is perfect for you.

Benefits

Unlimited Vacation

Generous health benefits plan

Home Office Allowance

Health & Wellness Allowance

Learning & Development Allowance

Fully Remote

Events & Free Lunches

Qualifications

• 1-3 years of SaaS product or content marketing experience preferred.
• Exceptional writing skills with a focus on compelling narratives.

Responsibilities

• Lead cross-functional initiatives to align product marketing strategies.
• Develop and execute go-to-market plans for new feature launches.

Skills

SaaS product marketing

Market research

Go-to-market strategies

Storytelling

Data analysis

Creative writing

Education

Bachelor's degree in Marketing or related field

Tools

Amplitude

Pendo

Job description

At Practice Better, we believe health and wellness practitioners deserve a platform that fully supports both their clients and their business. That’s why we’re building the #1 all-in-one EHR designed specifically for holistic health practitioners, giving them the tools to seamlessly run their practice, deliver personalized care, and scale their impact.

Founded in 2016 and built by practitioners, for practitioners, we’ve grown into a global platform serving tens of thousands of health and wellness professionals in 70+ countries. In 2023, we acquired That Clean Life, the leading nutrition planning software, expanding our commitment to root-cause, holistic care.

We’re on a mission to empower health and wellness practitioners to transform lives—without having to choose between great client care and business growth. And we’re just getting started.

Job Title: Product Marketing Specialist

Location: Candidate must be located in Canada or the USA. Our office is located in Toronto, ON, Canada, but the role is remote/hybrid/flexible.

Reports to: Head of Product Marketing

About the role:

We're seeking a talented, driven Product Marketing Specialist to join our Product Marketing Team. In this role, you'll implement go-to-market (GTM) strategies, feature launches and beta programs. You'll craft compelling narratives about Practice Better, That Clean Life, and their core features—stories that deeply resonate with target audiences while staying true to our mission and tone. Working closely with the Head of Product Marketing, you'll connect our evolving product portfolios with growth initiatives to drive a cohesive strategy.

What you’ll do:

• Strategic Leadership: Lead cross-functional initiatives to align product marketing strategies with business goals while fostering seamless collaboration among product, sales, and marketing teams.
• Market Research: Analyze competitors and conduct market research to understand target audience’s pain points and industry trends. Apply these insights to shape product positioning and messaging.
• Go-to-Market Execution: Develop and lead GTM plans for new feature launches, delivering campaigns that drive adoption and revenue goals for both Practice Better and That Clean Life.
• Market Expansion: Contribute to GTM strategies to support growth into new market segments.
• Storytelling & Messaging: Craft compelling positioning and narratives that showcase the value of Practice Better and That Clean Life's solutions to health and wellness professionals in private practice.
• Process Optimization: Enhance systems to manage beta programs, streamline launch processes, and validate messaging through continuous testing and improvement.

What you’ll bring:

• 1-3+ years of experience in SaaS product or content marketing; healthcare or health tech background highly preferred.
• Exceptional writing and creative positioning abilities, with proven success in developing compelling product stories for specific target audiences.
• Experience in building and executing effective go-to-market strategies.

Who you are:

• Organized innovator: Skilled at building and refining systems while optimizing processes for efficiency.
• Influential collaborator: Excels at building cross-departmental relationships and aligning stakeholders around shared goals.
• Strong writer, communicator, and storyteller: Able to convey ideas clearly and craft compelling messages while quickly adapting to our brand voice and tone.
• Data-driven decision maker: Skilled at using data insights to shape marketing strategies and measure outcomes.
• Curious and efficient researcher: Stays current with market and competitive EHR trends to maintain our differentiated value proposition.
• Multitasker extraordinaire: Thrives on managing multiple initiatives across two products in an iterative delivery environment.
• Can-do energy: This person embraces big challenges and the opportunity to launch new features and expand into new markets.
• Proactive and adaptable posture: Comfortable navigating ambiguity as our business and product marketing team scale.

Preferred Qualifications

• Experience in practice management software industries is highly desirable.
• Practitioner experience is a huge plus.
• Familiarity with Product Analytics tools like Amplitude or Pendo is a plus.

Within

• In 1 month, you will ramp up on company knowledge while identifying and taking ownership of improvements we can make to our PMM system.
• 3 months, you will steer feature enhancement launches.
• 6 months you will be fully onboarded and steering new feature launches and own our competitive intel program.

Our Perks and Benefits:

• Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
• Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
• Sprout Family: Receive personalized support for the family-building process, accessing top-quality care. Schedule a consultation with Sprout's Team for guidance, education, coaching, and assistance in finding a top provider, addressing medical, legal, or regulatory concerns throughout your journey. *Currently for Canadian Employees Only*
• Inkblot: Access to one of Canada's leading digital mental health companies, focusing on offering secure online video counseling through our corporate mental health programs and individual counseling services. *Currently for Canadian Employees Only*
• Choose your device: Are you Team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
• Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
• Health & Wellness Allowance: $750/year to support your health & wellness-related goals and hobbies.
• Learning & Development Allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc.
• Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery.
• Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.

Practice Better is an equal-opportunity employer. When you apply for a role at Practice Better, your application will be considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We are committed to providing accommodations for applicants with disabilities during the application and interview process. If you require assistance or accommodations due to a disability, please let us know.

We know there is no perfect applicant for any role. So, whatever your path, we’re glad it brought you here. We encourage you to apply if you think you’re right for the role.

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