Product Marketing Specialist

Raise; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

A leading company is seeking a Product Specialist for Digital Web Experience in Toronto. The role involves collaborating with various teams to enhance website features and user engagement. Candidates should have extensive experience in digital marketing, CMS, and analytics tools. This is a hybrid position requiring a strong understanding of compliance and user experience.

Qualifications

• Experience in digital product, digital marketing or web analyst role.
• Hands-on experience with CMS and marketing automation platforms.

Responsibilities

• Collaborate with teams to gather and analyze business requirements.
• Manage content requests ensuring brand and legal compliance.
• Analyze data using Google Analytics to enhance user engagement.

Skills

Digital Marketing

User Experience

Data Analysis

Education

10-15 years experience

Tools

dotCMS

Salesforce Marketing Cloud

Google Analytics

Job description

Title: Product Specialist- Digital Web Experience

Contract: 12-month contract (with potential extension for an extra 12 months – total 24 months)

Working Location: TORONTO, ON- Hybrid- 4 days a week (Monday.- Thursday)

• Collaborate with marketers, sales teams and compliance stakeholders to gather, analyze and refine business requirements for website features and updates.
• Manage, triage, and validate content and functional requests ensuring alignment with brand, legal and accessibility standards.
• Support the product owner in backlog grooming, user story creation, and UAT across regions and instances
• Analyze behavioural data using platforms like Google Analytics and translate insights into actionable recommendations to enhance user engagement and conversion.
• Partner with UX designers, developers, and QA analysts to ensure delivery of high-quality digital experiences.
• Support SEO, site tagging and campaign tracking efforts in coordination with digital marketing teams.
• Facilitate content audits, analytics reviews or post-launch retrospectives, driving continuous improvement.
• Coordinate with digital marketing platform owners (e.g., marketing automation tools, social, CRM) to ensure integration points with the website are functioning effectively.

What program/technology/software knowledge is essential for this role? Describe in what capacity the selected candidate will be using it?

• CMS (dotCMS, WordPress, Adobe Experience Manager, Sitecore or similar). (must have)
• Google Analytics (GA4 preferred) (nice to have)
• Marketing automation platforms like Salesforce Marketing Cloud, Eloqua or HubSpot). (must have)

Must-have Skills/Experiences and/or Education, certifications, qualifications, designations:

Daniel is looking for a candidate with at least 10-15 years of experience of material and/or leading exposure with all of the must haves below

• Familiarity in a digital product, digital marketing or web analyst role-preferably within financial services or another regulated environment.*
• Hands-on experience with CMS (dotCMS, WordPress, Adobe Experience Manager, Sitecore or similar).*
• Experience with marketing ecosystems (marketing automation platforms like Salesforce Marketing Cloud, Eloqua or HubSpot).*

Nice-to-have Skills/Experience and/or Education, certifications, qualifications, designations:

• Familiarity with financial product structures (mutual funds, ETFs, or institutional mandates).
• Experience working with component-based design systems or digital libraries.
• Exposure to compliance workflows and legal review processes for digital content.
• Understanding of Agile methodologies and SDLC, including backlog management, QA coordination, and stakeholder demos.
• Experience in using Google Analytics (GA4 preferred) or similar behavioural analytics platforms to produce insights and recommendations.
• Understanding of digital accessibility standards (e.g., WCAG) is considered a strong asset.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology

• Industries

  Banking and Financial Services

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