Product Marketing Specialist

Mevotech; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

Mevotech is seeking a Product Marketing Specialist in Toronto to support marketing strategies for new products. The role includes collaborating with cross-functional teams, creating marketing materials, and ensuring effective communication between various departments. Ideal candidates will have a background in marketing and experience in the automotive industry.

Qualifications

• 3+ years of relevant experience in marketing.
• Ability to communicate with various stakeholders.
• Familiarity with automotive standards and nomenclature.

Responsibilities

• Support product launch materials and marketing strategies.
• Collaborate with teams to enhance sales support tools.
• Manage online product content and documentation.

Skills

Analytical skills

Research skills

Communication skills

Organizational skills

Problem-solving

Education

Post secondary education in Marketing

Bachelor's degree

Job description

Take your Career to the next Level with MEVOTECH.

We are constantly challenging the status quo and raising the bar allowing employees to make an impact within the company.

Mevotech is a trusted North American aftermarket auto parts leader that specializes in the engineering, design and distribution of driveline, steering and suspension parts (branded and private label). Fueled by innovation, our brands feature engineering improvements for maximum durability and performance, as well as time and labor-saving enhancements that drive bay efficiencies and increase shop revenues. Our in-house engineering team always has the Professional Technician in mind, and we are continuously optimizing part design for durability and ease of installation.

With over 600 Canadian and U.S. team members, we can attribute our continued success to the passion, spirit and dedication of our employees. Mevotech was recognized with a Canada’s Best Managed Companies award in 2023 and 2024 for its industry-leading performance, global business practices, and sustained growth. Check out our career website to learn about our amazing culture and our commitment to employee wellness and engagement. -us / careers /

JOB PURPOSE

Reporting to the Manager, Product Marketing the Product Marketing Specialist supports the delivery of product marketing priorities to ensure a seamless introduction of new Mevotech products and brands to market. The Specialist will work with Product Management, Operations and Customer Marketing teams to support the launch of products across all Mevotech brands. They will oversee the consistent use of product branding, packaging, and production of technical marketing materials to support sales.

KEY DUTIES AND RESPONSIBILITIES

Product and Event Strategy Support

• Assist in sourcing products in developing marketing strategies and tactics that effectively position Mevotech brands and products.
• Support sales by creating product launch support materials, promotional materials, supporting product training, supporting development and maintenance of sales support tools.
• Collaborate Manager and cross-functional teams to oversee development of sales tools, training, and resources that enhance product understanding and support sales efforts.
• Provide product information and support to improve sales effectiveness, in line with brand messaging.

Go-to-Market (GTM) Support

• Collaborate with cross-functional teams in the development and execution of GTM plans.
• Coordinate with customer marketing, sales, and product teams to ensure successful production of product launch materials and updates.

Product Marketing Collateral and Content Creation

• Assist in the creation of product documentation, sales materials, and content for campaigns, social media, and promotional activities.
• Help manage marketing asset lifecycle to ensure they effectively showcase Mevotech products.
• Support online product content experience and creating customer-facing product content for all eCommerce SKUs : including images, product names, product descriptions, and product attributes.

Brand Packaging Design

• Support and develop product packaging, artwork, POP, etc. to support company brand and marketing strategies.
• Liaise with production vendors and partners in the package design and production process.
• Attend press approvals and facilitate approval of package design and production.

Prior Experience

• Prior experience / familiarity with automotive / aftermarket automotive standards and nomenclature. Emphasis on steering, suspension, brakes.
• Solid understanding in package design and print production
• Knowledge of in-store marketing execution and digital print process is ideal
• Knowledge of inventory management systems, kitting / distribution processes & creative workflows

QUALIFICATIONS, SKILLS, AND EDUCATIONAL REQUIREMENTS

• Post secondary education in Marketing or a related Business Field or equivalent working experience
• Must be able to communicate with people at all levels including cross-functionally
• Strong analytical and research skills to gather and interpret technical information
• Excellent organizational and time management skills to handle multiple tasks and meet deadlines
• Effective communication skills, both written and verbal, to collaborate with internal and external stakeholders.
• Ability to work independently and as part of a team, with a proactive and solution-oriented mindset
• Knowledge of automotive related industry is highly desirable.
• Bachelor's degree : 3+ years of relevant experience
• Excellent verbal and written communication skills and attention to details.
• Demonstrated ability to develop and execute business plans and initiatives that will achieve brand performance and operational targets.

Diversity & Inclusion

• At Mevotech, diversity goes beyond demographics. We embrace unique perspectives and voices in our culture. We actively seek out different viewpoints and incorporate them into our organization.

Accessibility Accommodations

• Mevotech provides accessibility accommodations during the recruitment process. If you require accommodations, please let us know, and we'll work with you to meet your needs.

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