Product Marketing Specialist

Henry Schein One Asia Pacific; Surrey; On-site; CAD 75,000 - 91,000; Full time

Job summary

Ein etabliertes Unternehmen im Bereich Dentalsoftware sucht einen proaktiven Produktmarketing-Spezialisten, der für die Entwicklung ansprechender Produktbotschaften verantwortlich ist. In dieser spannenden Rolle werden Sie eng mit Produkt- und Vertriebsteams zusammenarbeiten, um Markteinführungsstrategien zu entwickeln und durchzuführen. Ihre analytischen Fähigkeiten werden Ihnen helfen, Marktforschung zu betreiben und Kundenfeedback zu analysieren, um die Produktakzeptanz zu steigern. Wenn Sie eine Leidenschaft für Marketing haben und in einem dynamischen Umfeld arbeiten möchten, ist dies Ihre Chance.

Benefits

3% RRSP Matching

Umfassende Gesundheitsleistungen

3 Wochen bezahlter Urlaub

Unbegrenzte bezahlte Flex-Tage

Bezahlter Geburtstag

Qualifications

• 3-5 Jahre Erfahrung im Produktmarketing oder Kampagnenmarketing.
• Erfahrung in der Erstellung von Vertriebsunterlagen und Marketingmaterialien.

Responsibilities

• Entwicklung klarer Produktbotschaften und Positionierung.
• Zusammenarbeit mit Produkt- und Vertriebsteams zur Umsetzung von Markteinführungsstrategien.

Skills

Produktmarketing

Marktforschung

CRM-Plattformen

Vertriebsmaterialien erstellen

Analytisches Denken

Kommunikationsfähigkeiten

Kollaboration

Education

Bachelor in Marketing

Bachelor in Business

Tools

HubSpot

Wrike

Job description

Join to apply for the Product Marketing Specialist role at Henry Schein One Asia Pacific.

About Henry Schein One

Henry Schein One (HSOne) is the global leader in dental management, analytics, communication, and marketing software. We deliver innovative software and services, combined with expert business coaching, to connect dental technology so it works as one.

When technology connects, more data is shared, more tasks are automated, and more gets done. Most importantly, dental professionals have more time to focus on delivering a high-quality experience to their patients. Our connected practice management system simplifies each step of the patient journey—from first contact and scheduling, to clinical treatment, billing, and recurring care.

As part of Henry Schein One Canada, you’ll support the Canadian Dental Practice Management business. Our on-premise solutions are trusted by thousands of practices, and our cloud product, Dentally, is rapidly expanding in the Canadian market.

About The Role

We’re looking for a results-driven, proactive Product Marketing Specialist to join the Henry Schein One Canada team. In this role, you’ll be responsible for crafting compelling product messaging for Dentrix — our flagship on-premise solution — understanding customer needs, and enabling our sales team to effectively position our products in the market.

You’ll play a key role in both strategic planning and hands-on execution—translating insights into impactful campaigns that fuel product adoption and customer loyalty.

What You’ll Do

1. Develop clear and engaging product messaging and positioning that highlights the value and differentiation of our software.
2. Collaborate with Product and Sales teams to develop and execute go-to-market strategies for new features, releases, and product updates.
3. Conduct market research to uncover trends, customer pain points, and competitor activity that inform messaging and campaign direction.
4. Create compelling product collateral and content such as brochures, case studies, landing pages, demo scripts, and webinars.
5. Support sales enablement by equipping teams with training materials, battlecards, and tools that drive confidence and alignment in product positioning.
6. Gather and analyze customer feedback to continuously improve messaging, identify referral opportunities, and enhance user adoption.
7. Track key metrics related to campaign performance, product adoption, and customer sentiment—offering data-driven insights and recommendations.

What You’ll Bring

1. Bachelor’s degree in Marketing, Business, or a related field.
2. 3–5 years of experience in product marketing or campaign marketing, ideally within SaaS or the Canadian technology space (dental software a plus).
3. Proven experience developing go-to-market strategies and product positioning.
4. Exceptional written and verbal communication skills, with the ability to translate technical features into customer-facing benefits.
5. Experience creating collateral and sales enablement materials.
6. Strong collaboration skills with a track record of working cross-functionally across product, sales, and marketing teams.
7. Analytical mindset with the ability to extract insights from data and translate them into strategic action.
8. Familiarity with CRM and marketing platforms such as HubSpot, Wrike, or similar tools.
9. Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.

Our Recruiting Process

We try to make our process as simple as possible whilst giving you and us opportunities to learn about each other:

1. 30-minute Recruiter intro/screening call
2. Short online behavioural and cognitive assessment
3. First virtual interview with Hiring Manager
4. Final onsite interview including presentation

We foster a flexible, inclusive, and high-performing culture that supports professional growth. As a team member, you will embrace ownership, transparency, communication, and collaboration.

The posted salary range is CAD $75,500 - CAD $90,250, based on experience, skills, and certifications.

Our Benefits Also Include

• 3% RRSP matching
• Comprehensive health benefits, including 100% drug coverage
• 3-week paid vacation, increasing to 5 weeks with tenure
• Unlimited paid flex days
• Paid birthday off

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales