Product Marketing Specialist

Eddyfi NDT Inc.; Quebec; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Collaborative environment

Growth opportunities

Learning culture

Fair practices

Meaningful projects

Job summary

Eddyfi NDT Inc. in Canada seeks a Product Marketing Specialist to shape how we position our Automated Vision Systems offerings, translating technical capabilities into customer value and driving market adoption globally.

You will craft go-to-market strategies, develop compelling messaging, and equip sales with collateral and campaigns across public and private sectors, enabling revenue growth.

Qualifications

• Bachelor's degree required in marketing or related field.
• 5+ years in product marketing or GTM roles.
• Experience marketing technical or B2B solutions.
• Strong messaging and storytelling capabilities.

Responsibilities

• Lead go-to-market strategies for launches, feature releases, and market expansions.
• Develop and own product positioning, messaging, and value propositions.
• Turn complex technical concepts into clear, customer-focused narratives.
• Develop and execute digital marketing strategies (paid campaigns, social media, website).
• Create sales enablement materials, including pitch decks, battlecards, case studies, and product collateral.
• Lead demand generation campaigns with messaging that drives awareness and pipeline.
• Define target audiences, buyer personas, and customer journeys across markets.
• Coordinate with product management, sales, and leadership to align strategy.
• Coordinate trade show & event participation, logistics, and partnerships.
• Measure and report on marketing performance and content impact.

Skills

Product marketing

Go-to-market

Storytelling

Cross-functional collaboration

B2B SaaS

Education

Bachelor’s degree in marketing, business, or related field

Job description

Job Description

This role is part of our Automated Vision Systems product line.

We are looking for a bold, strategic, and highly collaborative Product Marketing Specialist to help bring our solutions to market in a way that is compelling, differentiated, and deeply relevant to our customers. This role sits at the intersection of product, sales, customer insight, and brand storytelling.

As Product Marketing Specialist you will shape how we position our offerings, communicate our value, and drive market adoption across a complex global landscape. You will translate technical capabilities into clear customer benefits, develop go-to-market strategies, and equip internal teams with the messaging and tools they need to win.

Responsibilities

• Lead go-to-market strategies for new product launches, feature releases, and market expansions.
• Develop and own product positioning, messaging, and value propositions to ensure consistency across marketing, sales, and campaign communications.
• Turn complex technical concepts into clear, persuasive, customer-focused narratives.
• Develop and execute digital marketing strategies (paid campaigns, social media, website).
• Create high-impact sales enablement materials, including pitch decks, battlecards, case studies, one-pagers, and product collateral.
• Lead demand generation campaigns with strong messaging and content that drives awareness and pipeline.
• Help define target audiences, buyer personas, and customer journeys across public and private sector markets.
• Partner closely with product management, sales, corporate marketing, and leadership to align market strategy with business goals.
• Coordinate trade show & event participation, including logistics, booth setup, shipping, and collaboration with partners.
• Measure and report on product marketing performance, launch effectiveness, and content impact.
• Responsible for tracking marketing expenses.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of experience in product marketing, strategic marketing, or go-to-market roles.
• Experience marketing technical, industrial, SaaS, engineering, infrastructure, or B2B solutions preferred.
• Strong ability to craft clear messaging and positioning for complex solutions.
• Demonstrated success launching products and supporting revenue growth.
• Ensuring product innovations are matched with strong market narratives and successful launches.
• Excellent written, verbal, and presentation skills.
• Helping sales teams communicate our value with confidence and consistency.
• Strong collaboration skills with cross-functional teams, strengthening alignment across product, marketing, and sales.
• Comfortable working in a global, matrixed, and fast-evolving environment.
• Passion for innovation, customer value, and mission-driven work.
• Any equivalent combination of education and relevant experience may be considered.

Benefits

• Collaborating with experts dedicated to innovation in an environment that values different perspectives, backgrounds, and experiences.
• Becoming part of an organization that values commitment, initiative, and collaboration to help achieve common goals.
• Working in a growing business that encourages learning, curiosity, and respectful challenge.
• Being supported through fair, transparent and equitable practices.
• Contributing to meaningful projects that create a lasting impact.

EEO Statement

At Eddyfi technologies, diversity, equity and inclusion are fundamental to who we are. We are committed to providing equal employment opportunities and fostering an inclusive workplace where everyone feels a sense of belonging.

We welcome and encourage applications from all qualified individuals, regardless of race, ethnicity, gender identity or expression, sexual orientation, age, religion, disability, neurodiversity, or any other characteristic protected by law.

All positions based in Quebec require proficiency in French, both written and spoken. Additionally, functional skills in English are required to meet the needs of our offices and clients internationally. For all our offices worldwide, certain positions may be subject to background checks, including credit, criminal, and employment history verification.

If you require accommodations at any stage of the recruitment process, please let us know. We are committed to ensuring an accessible and inclusive experience for all candidates.