Product Marketing Specialist

Payworks-Inc.; Calgary; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Payworks is seeking a Product Marketing Specialist to translate technical product specs and updates into clear, buyer-centric messaging for the Canadian market. This writing-driven role collaborates with Product Marketing Manager to craft launch communications and educate clients.

You will support content across web, email, sales tools, and webinars, maintain messaging assets, and enable the field with templates and demo decks.

Qualifications

• Post-secondary education in Marketing, Communications, or related field.
• 2–4 years in marketing communications or product marketing (B2B).
• Excellent writing and editing to translate technical info into buyer-centric messaging.
• Ability to adapt messaging across formats and channels.
• Collaborative across Marketing, Sales, Product, and Client Experience.
• Experience with AI tools like Claude to accelerate content.

Responsibilities

• Craft product launch communications and buyer-centric messaging.
• Create client-focused content and webinars copy.
• Maintain product positioning documents and messaging frameworks.
• Support field enablement with decks, one-pagers, and talk tracks.
• Experiment with AI to accelerate drafts and templates.

Skills

Copywriting

Content marketing

B2B marketing

AI writing tools

Education

Post-secondary Marketing/Comms

Tools

Salesforce

Highspot

Asana

Monday.com

Job description

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proudly Canadian as well as committed to developing world‑class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes and nearly 700 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there’s always room for one more.

DOING RIGHT BY PEOPLE – IT’S WHAT WE DO

Reporting to the Senior Manager, Go-to-Market & Enablement, the Product Marketing Specialist is a key voice behind how Payworks communicates the value of its workforce management solutions to the Canadian market. This is a writing-driven role at its core — you’ll take technical product specifications, feature updates, and competitive insights and translate them into clear, compelling narratives that answer the question every reader is asking: “Why does this matter to me?”

WHY YOU SHOULD CHOOSE PAYWORKS

• Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
• Plenty of professional development opportunities.
• Community-minded culture – Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”.
• Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
• Cool perks – Annual Lifestyle Spending Account, fun office environment and events, and more!

WRITE.CONNECT.ENABLE – IT’S WHAT YOU’LL DO

• Craft product & launch communications — Translate technical product specifications, feature updates, and release documentation into buyer-centric messaging. Draft and refine launch communications, product narratives, feature announcements, and release notes in collaboration with the Product Marketing Manager.
• Support expansion & client content — Write and refine messaging that clearly articulates why existing clients should adopt additional solutions. Draft AEO-optimized articles, guides, product education content, and webinar copy that speaks to the day-to-day realities of Canadian businesses.
• Maintain messaging systems — Support the maintenance and updating of product positioning documents, value propositions, buyer personas, and messaging frameworks. Ensure product-related messaging is consistent and current across web, email, sales tools, and client-facing communications.
• Enable the field — Support and coordinate webinar programming for clients and prospects, including live hosting, session materials, slide decks, pre-read documents, and follow-up resources. Assist with the creation and updating of one‑pagers, talk tracks, and demo decks that reflect current positioning and the latest product launches.
• Work smarter with AI — Use AI tools such as Claude to accelerate first drafts, refine messaging, adapt content across channels and audiences, and maintain a high volume of quality output. Build and maintain reusable content templates, messaging frameworks, and writing guides that make future communications faster and more consistent.

WHAT YOU’LL NEED TO SUCCEED

• Post-secondary education in Marketing, Communications, or a related discipline (or equivalent combination of education and experience).
• 2–4 years of experience in marketing communications, content creation, product marketing, or a related B2B role.
• Excellent writing and editing skills with the ability to produce polished, strategic copy that translates complex, technical product information into clear, compelling buyer‑centric messaging — this is a writing-first role.
• Strong strategic communication instincts — you think about how messaging lands with different audiences and can adapt tone, depth, and framing to fit the context and the channel.
• Ability to move between formats with ease: product narratives, client communications, web content, sales collateral, Help Centre articles, and email.
• Highly organized with a systems mindset — you don’t just create content, you maintain the foundational documentation and content systems the team depends on, ensuring everything is always current, organized, and ready to use.
• Comfortable and effective using AI tools such as Claude to accelerate content creation, refine messaging, build reusable templates, and scale content production without sacrificing quality.
• Collaborative mindset with the ability to work across Marketing, Sales, Product, and Client Experience teams.
• Eager to understand Payworks’ products, buyers, and competitive landscape and to grow a career in product marketing.

BONUS SKILL SET

• Familiarity with B2B SaaS, workforce management, payroll, or HR technology considered an asset.
• Experience with tools such as Salesforce, Highspot, Asana, Monday.com, or similar CRM/project management platforms considered an asset.

We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Product Marketing Specialist has the option to work fully at a Payworks office or on a hybrid work model, working in the office at least three (3) days a week.

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.

Employees at Payworks’ come from different backgrounds, and we celebrate those differences. We are looking for the best candidate for this opportunity, but do not expect applicants to meet every qualification in order to be considered.

Payworks does not use artificial intelligence (AI) technologies in the screening, assessment, or selection of applicants at any stage of the hiring process.

This posting is for an existing vacancy within our team.