Product Marketing Manager - Active Trader

Questrade Financial Group; Canada; Hybrid; CAD 120,000 - 140,000; Full time

Benefits offered by this job

Health & wellbeing programs

Paid vacation and sick days

Competitive compensation and benefits

Hybrid environment (3+ days in office)

Career growth and development

Community involvement

Diverse and inclusive team

Job summary

Questrade Financial Group is seeking a Product Marketing Manager, Active Trader, to sit at the intersection of product, marketing, and customer experience. You will shape positioning, messaging, pricing, and go-to-market strategies for trading platforms and wealth-building products aimed at Canadian investors.

You will own core product lines, partner with product teams to influence roadmap based on market insights, and drive growth through compelling customer narratives across investor segments

Qualifications

• 5+ years of product marketing experience in fintech, financial services or consumer technology.
• Proven track record of launching products that drive adoption and measurable business outcomes.
• Strategic thinker who can translate complex financial products into customer narratives.
• Deep customer-centric approach with regular customer engagement and insights.
• Voice of the customer in product and strategy discussions when stakeholders aren\u2019t in the room.
• Exceptional project management skills to lead cross-functional initiatives with ambitious deadlines.
• Metrics-driven with defined KPIs and data-informed decisions.
• Able to thrive in fast-paced environments with a strong ownership mindset.

Responsibilities

• Shape positioning and messaging for key product lines.
• Collaborate with Product Management, Design, and Engineering to align strategy with market opportunities and customer needs.
• Develop and own end-to-end go-to-market strategies for new trading features and product launches.
• Validate launches with customer insights and measure adoption, engagement, and revenue impact.
• Create differentiated messaging across the customer journey and translate insights into actionable recommendations.
• Lead research initiatives to understand investor behaviors and unmet needs.
• Partner with Marketing, Brand, Sales, Customer Experience and Compliance to craft cohesive customer experiences.

Skills

Product marketing

Fintech

Financial services

Consumer tech

Go-to-market strategy

KPIs

Stakeholder management

Cross-functional collaboration

Communication skills

Job description

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure.

At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.

Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.

This job posting is for an existing vacancy.

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Product Marketing Manager, Active Trader. Could It Be You?

In this role, you'll sit at the intersection of product, marketing, and customer experience—shaping how we bring trading platforms, investment tools, and wealth‑building products to market for Canadian investors.

This is an ideal role for a PMM who is strategically minded, customer‑obsessed, and passionate about making investing accessible.

You’ll own positioning and messaging for key product lines, partner with product teams to influence our roadmap based on market insights, and work across the organization to ensure our products deliver real value and drive sustained growth.

From early ideation through launch and optimization, you’ll lead go‑to‑market strategies, inform pricing and packaging decisions, and translate deep customer insights into compelling stories that resonate with aspiring traders and long‑term investors alike.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Serving as the voice of the customer to inform product roadmap and prioritization for brokerage products.
• Collaborating closely with Product Management, Design, and Engineering to align product strategy with market opportunities, competitive dynamics, and customer needs across investor segments from active traders to passive portfolio builders.
• Developing and owning end‑to‑end go‑to‑market strategies for new trading features, platform enhancements, and investment product launches.
• Validating that launches are grounded in customer research and tied to measurable business outcomes including adoption, engagement, and revenue growth.
• Creating differentiated positioning and messaging frameworks that articulate product value across the customer journey.
• Translating complex financial products and trading capabilities into clear, benefit‑focused messaging that respects customer sophistication and avoids industry jargon.
• Leading research initiatives including customer interviews, surveys, usability testing, and competitive analysis to understand investor behaviors, pain points, and unmet needs.
• Translating insights into actionable recommendations for product strategy, messaging refinement, and market positioning.
• Partnering with Product, Growth Marketing, Brand, Sales, Customer Experience, Compliance and other teams to create cohesive customer experiences.
• Acting as the central hub connecting customer insights, product capabilities, and marketing execution.
• Collaborating with Lifecycle Marketing to develop customer journey strategies that drive activation, engagement, and retention.
• Providing product insights and messaging frameworks that inform onboarding experiences, feature adoption campaigns, and customer education programs across lifecycle stages.
• Defining success metrics for product launches and marketing initiatives. Partner with Analytics team to track adoption, engagement, and customer feedback, using data to continuously optimize positioning, messaging, and go‑to‑market approaches.

So are YOU our next Product Marketing Manager, Internal Acquisition? You are if you…

• Have 5+ years of product marketing experience, preferably in fintech, financial services, or consumer technology.
• Have a proven track record of launching products that drive adoption and deliver measurable business outcomes.
• Have a strategic thinker who can translate complex financial products into compelling customer narratives.
• Are deeply customer‑centric—you engage with customers regularly and translate those insights into positioning that resonates across segments.
• Take pride in being the voice of the customer when they're not in the room, advocating for user needs in product and strategy discussions.
• Have exceptional project management skills and can lead cross‑functional initiatives with multiple stakeholders to hit ambitious deadlines.
• Are metrics‑driven—you define KPIs, create measurement frameworks, and use data to inform decisions and demonstrate impact.
• Excel in fast‑paced environments, have a bias for action, and demonstrate strong ownership of outcomes.
• Have strong written and verbal communication skills with ability to influence senior stakeholders.

Compensation Information:

• Base salary range: $120,000 - $140,000
• The final compensation package will be commensurate with the successful candidate’s experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full‑Time Permanent roles.

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.