Product Marketing Manager (Remote)

Softdrive; Toronto; Remote; CAD 100,000 - 150,000; Full time

Job summary

A leading company in cloud solutions is seeking a Product Marketing Manager who will play a pivotal role in shaping the go-to-market strategy. This position involves translating complex technical differentiators into business value, with a focus on driving sales growth and brand visibility in the competitive VDI landscape. You will leverage your extensive experience in product marketing to enhance messaging and execute impactful campaigns that place Softdrive at the forefront of VDI innovation.

Benefits

Health, dental, and vision coverage

Unlimited PTO

Direct mentorship from CEO

Qualifications

• 7+ years in B2B product marketing for enterprise technology.
• Hands-on experience with B2B sales and sales enablement.
• Experience with analytics and campaign tools.

Responsibilities

• Own messaging, positioning, and competitive strategy.
• Develop sales enablement content and support feature launches.
• Collaborate across teams to drive product marketing success.

Skills

B2B product marketing

Strategic thinking

Technical fluency

Analytical skills

Tools

HubSpot

Job description

Job DescriptionJob DescriptionAbout Softdrive

Softdrive is on a mission to unlock the potential of supercomputing for anyone, anywhere, on any device. We're enabling incredible and accessible human-computer interaction by removing the traditional barriers of hardware, latency, and location.

We are revolutionizing the Virtual Desktop Infrastructure (VDI) space with a high-performance cloud platform that deploys in hours (not weeks), delivers industry-best 8ms latency, and cuts costs by 2050%. Our platformbuilt on Softvirt, Softnet, and Softstreamempowers design, engineering, and enterprise teams to work seamlessly from anywhere without compromise.

If you're excited about reshaping what's possible in virtualization, join us.

Why This Role Matters

We're looking for a strategic, technical, and creative Product Marketing Manager to drive our go-to-market success. In this role, you'll own messaging, positioning, and competitive strategy to help us stand apart from legacy VDI vendors like Citrix, VMware, Microsoft AVD, and AWS WorkSpaces.

You'll translate complex tech into powerful business value, help sales close more deals, and position Softdrive as the VDI 2.0 category leader. Your impact will be seen in increased market share, stronger pipeline, and faster deal velocity.

What You'll Achieve

Within 30 days:

• Audit and enhance messaging, positioning, and competitive intel
  
• Build relationships across sales, product, and success teams
  
• Deliver updated sales enablement content and monthly customer newsletter

Within 90 days:

• Launch campaign highlighting Softdrive's performance edge
  
• Creating new sales materials for external partners and internal sales teams
  
• Execute go-to-market strategy for new vertical segments
  

By Your First Year:

• Improve pipeline quality and deal close rates
  
• Cement Softdrive as a category leader in high-performance VDI
  
• Contribute directly to 300%+ YoY revenue growth
  

Core Responsibilities

Strategic Messaging & Positioning

• Own our 'Performance Without Compromise' value proposition
  
• Translate tech differentiators into business outcomes
  
• Frame Softdrive as the modern, next-gen alternative to outdated VDI
  
  

Market Intelligence & Competitive Analysis

• Maintain competitive battle cards and win/loss programs
  
• Track market movements from Citrix, VMware, Microsoft, AWS, and others
  
• Feed insights into sales strategy and product roadmap
  
  

Persona-Driven Content Development

• Build messaging by buyer type: IT Admins, CTOs, end users
  
• Tailor positioning to verticals like architecture, design, and engineering
  
• Deliver sales content: battle cards, ROI tools, whitepapers, briefs, case studies
  
  

Go-to-Market & Product Launch Support

• Support feature launches across Softvirt, Softnet, and Softstream
  
• Develop technical positioning for enterprise capabilities (multi-monitor, security, etc.)
  
• Collaborate with product and engineering to drive roadmap alignment
  
  

Thought Leadership & Brand Visibility

• Lead monthly blog and whitepaper content
  
• Drive brand awareness via regular LinkedIn posts
  
• Highlight customer stories
  
  

Customer Communications & Research

• Run monthly newsletter and release note distribution
  
• Conduct interviews and usage analysis to refine GTM strategy
  
• Track trends in virtualization, remote work, and digital transformation
  
  

Sales Enablement & Field Support

• Deliver battle cards, pitch decks, proposal templates
  
• Train reps on objection handling and competitive positioning
  
• Build demo environments and discovery frameworks
  
  

Performance Optimization

• Track KPIs: pipeline influence, content engagement, win rates
  
• Use A/B testing to refine messaging and GTM assets
  
• Regularly report on marketing's impact on revenue
  

Must-Have Qualifications

• 7+ years in B2B product marketing for enterprise technology
  
• Technical fluency: capable of simplifying cloud, virtualization, GPU compute concepts
  
• Hands-on experience with B2B sales and sales enablement
  
• Strong analytical and strategic thinking skills
  
• Experience with HubSpot, analytics and campaign tools

Bonus Points For

• Background in VDI, desktop virtualization, or GPU-heavy workflows
  
• Familiarity marketing against Citrix, VMware, Microsoft, AWS
  
• Experience in architecture, engineering, or design verticals
  
• Early-stage startup experience (Seed, Series A-C)
  

What You'll Get

Compensation & Benefits

• $100,000$150,000 salary
  
• Health, dental, and vision coverage
  
• Unlimited PTO
  
• Direct mentorship from CEO, Leonard Ivey
  

Growth Path

• Future career track: Senior Director or VP of Product Marketing
  
• Opportunity to shape product marketing from the ground up

Culture & Collaboration

• High-trust, fast-paced environment with big impact
  
• Remote-friendly, with a tight-knit, cross-functional team
  
• Mission-driven: transforming access to supercomputing for all
  

Application Process

1. Initial interview
   
2. Whiteboard exercise
   
3. Hiring manager interview
   
4. Culture fit (with investor or team member)
   
5. Reference check
   
6. Offer or no offer
   
   

We value diversity and welcome candidates from all backgrounds. If you're passionate about breaking boundaries in virtual computing, we'd love to hear from you.

To Apply:

Please include a resume and a brief cover letter that addresses:

• Your technical marketing experience
  
• How sales experience has shaped your GTM approach
  
• How you'd position Softdrive vs legacy/modern VDI solutions
  
• Your most meaningful marketing wins
• Any relevant VDI or startup experience