Product Marketing Manager (Remote)

Fireflies.ai; Toronto; Remote; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager, where you will be the voice of the product, translating its capabilities into compelling narratives that resonate with users. In this dynamic role, you will craft engaging content, conduct market research, and develop strategies that drive awareness and adoption of innovative AI solutions. The company fosters a culture of ownership and collaboration, offering flexible working hours and opportunities for rapid growth. If you're passionate about marketing in a tech-savvy environment and eager to make an impact, this role is perfect for you.

Benefits

Competitive compensation

Work remotely from anywhere

Paid time off and flexible leave policy

Flexible working hours

Tech reimbursements

LGBTQ+ friendly

International offsite events

Qualifications

• Proven experience in product marketing or growth marketing in SaaS.
• Exceptional writing and analytical skills with a consumer-first mindset.

Responsibilities

• Own strategy and execution for marketing initiatives driving product awareness.
• Conduct market research to define unique value propositions.

Skills

Product Marketing

Content Creation

Market Research

Analytical Skills

Collaboration

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Job description

Fireflies.ai is the #1 AI voice assistant -- automating note-taking, making meetings searchable, and turning voice into action & insights. It integrates into Zoom, Google Meet, and all major web-conferencing platforms. Fireflies is trusted by over 16M users across 300k+ companies worldwide. This year, Ramp recognized Fireflies as the 6th most popular AI platform behind OpenAI, Midjourney and Anthropic. Chances are you’ve seen Fireflies in one of your meetings!

As a Product Marketing Manager, you will own the strategy, messaging, and execution of initiatives that drive awareness, adoption, and retention of Fireflies.ai's offerings. This role goes beyond traditional marketing; you’ll serve as the key voice for our product, translating its capabilities into compelling narratives that resonate with users. Your success will be defined by your ability to align marketing with product growth goals while continually elevating our user experience.

Key Responsibilities

• Content Creation:
  • Craft compelling product descriptions, feature overviews, and landing page copy.
  • Develop marketing collateral, including brochures, datasheets, email campaigns, and nurture sequences.
  • Write scripts for product demos, sales presentations, and promotional videos.
  • Create thought leadership content such as blog posts and social media narratives.
• Market Positioning & Strategy:
  • Conduct in-depth market research to understand customer pain points, behaviours, and preferences.
  • Define the product's unique value propositions and messaging framework.
  • Collaborate with cross-functional teams to ensure consistent alignment on go-to-market strategies.
• Growth & Analytics:
  • Develop and execute promotional campaigns that drive product awareness, leads, and adoption.
  • Leverage analytics to measure campaign success, identifying opportunities to optimize marketing performance.
  • Monitor market trends and customer feedback to inform product and marketing strategies.

What We're Looking For

• Proven experience as a Product Marketer or in a growth marketing role within a SaaS environment.
• Exceptional writing skills with the ability to create customer-centric, persuasive content.
• Deep understanding of market research, customer segmentation, and value-driven messaging.
• A strong analytical mindset paired with creativity to experiment and innovate.
• Excellent collaboration skills to work with product, sales, and design teams.
• Prior experience in fast-paced, high-growth tech companies is a plus.
• Consumer-first mindset: Ability to apply B2C tactics in a B2B SaaS environment.
• Exceptional communication skills and collaborative mindset.

Values that are important to us:

• You should be a great communicator and culture maintainer.
  • Take a look at our culture document
• You're data-driven and customer-focused
• You value fast & incremental engineering cycles
• You maintain design excellence and minimize complexity
• You measure your results & automate when possible
• You get 10% better at something every week
• You have an internal compass and take accountability & initiative
• We value overcommunication, candid feedback and a results-driven culture

Perks and benefits :

• Competitive compensation
• Work remotely from anywhere
• Opportunities to move laterally within a team and grow rapidly
• Paid time off and flexible leave policy
• A "no boss" culture that empowers you to take ownership
• Flexible working hours to fit your lifestyle
• LGBTQ+ friendly
• Fun international offsite to connect and recharge
• Tech reimbursements to support your work

About us:

At Fireflies.ai, we’re dedicated to revolutionizing the way teams interact with AI in their daily workflows. Our inclusive culture champions security, innovation, customer experience, and growth. Backed by $19 million from top-tier investors like Canaan, Khosla Ventures, and angels from Slack, Facebook, Dropbox, Amazon, and Salesforce, Fireflies is driven by a passionate 100+ member global team spanning 20+ countries and every timezone. We’re building a world-class, global-first team, and we dogfood our own product to do so.

We are an equal opportunity employer and strongly value diversity at our company because our team will be stronger with different perspectives and experiences. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.