Product Marketing Manager, Civil 3D

Autodesk; Toronto; On-site; CAD 82,000 - 122,000; Full time

Job summary

Join a leading software company as a Product Marketing Manager for Civil 3D. You'll develop and execute marketing strategies designed to enhance product awareness and customer engagement. The role emphasizes market research, creating compelling content, and supporting sales teams with tailored campaigns. Ideal for a mid-senior professional with a passion for marketing and innovation.

Qualifications

• Demonstrated experience in product marketing and executing strategies.
• Strong writing and editing skills to create persuasive content.
• Proficiency in creating customer personas for targeted marketing.

Responsibilities

• Define and communicate the unique value proposition of Civil 3D.
• Build and execute marketing campaigns to drive product awareness.
• Conduct market research to inform product development and marketing.

Skills

Product Marketing

Market Research

Analytical Skills

Content Creation

Presentation Skills

Tools

Adobe Creative Suite

Microsoft Office

Google Workspace

Job description

Join to apply for the Product Marketing Manager, Civil 3D role at Autodesk

Join to apply for the Product Marketing Manager, Civil 3D role at Autodesk

Job Requisition ID #

25WD86601

Position Overview: As a Product Marketing Specialist, Civil 3D at Autodesk, you will be developing and executing marketing strategies that drive product awareness, adoption, and revenue growth for Autodesk’s Civil 3D product. You will be responsible for creating compelling product positioning and messaging, conducting market research, analyzing customer insights, developing sales enablement materials, analyzing key performance metrics to measure the success of marketing initiatives. You will collaborate with Product teams to influence product development and ensure market needs are met, and you will also work with the Sales team to develop training materials and support sales efforts with targeted campaigns and collateral. Key Responsibilities (Top 5): What You Will Do:

• Define and communicate the unique value proposition of Civil 3D to target audiences through various marketing channels
• Build marketing plans and execute marketing campaigns that drive product awareness and lead generation
• Provide the sales team with the tools and information they need to effectively sell the product and create high-quality sales collateral
• Develop high-quality marketing content develop and maintain strong product branding that resonates with target audiences
• Conduct thorough market research to understand customer needs, market trends, and competitive dynamics and use these insights to inform product development and marketing strategies Minimum Qualifications (Top 10):
• Demonstrated experience in product marketing, including developing and executing marketing strategies, positioning, and messaging, to drive product awareness and adoption
• Proven ability to plan, execute, and optimize marketing campaigns that drive product awareness and lead generation
• Strong experience in conducting market research and analyzing customer insights to inform marketing strategies
• Strong writing and editing skills with the ability to create compelling and persuasive content
• Proficiency in creating detailed customer personas to guide targeted marketing efforts and ensure messaging resonates with key audience segments
• Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Microsoft Office, Google Workspace)
• Experience in creating sales enablement materials such as product demos, training guides, and competitive analysis reports
• Ability to define, track, and analyze key performance indicators (KPIs) to measure the success of marketing initiatives
• Excellent presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels
  
  

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For Canada-BC based roles, we expect a starting base salary between $82,700 and $121,220. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging

We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development, Design Services, and IT Services and IT Consulting

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