Product Marketing Manager

QC Career School; Sherbrooke; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading online education provider seeks a results-oriented Product Marketing Manager in Sherbrooke. This role involves developing marketing strategies to drive product adoption, collaborating with teams to enhance course offerings, and measuring success through analytical insights. Ideal candidates will have extensive experience in product marketing, great leadership skills, and a passion for education.

Qualifications

• 5 years’ experience in growth, product, or lifecycle marketing.
• Proficiency in digital marketing and tools.
• Exceptional data analytics skills with the ability to interpret trends.

Responsibilities

• Develop and execute product marketing strategies aligned with business goals.
• Conduct market research to assess customer needs and trends.
• Manage product launches and promotional campaigns.

Skills

Digital marketing strategies

Data analytics

Project management

Leadership skills

Communication skills

Education

Bachelor’s Degree in Commerce or Business Administration

Tools

Google Analytics 4 (GA4)

Job description

QC Career School’s mission is to empower creative individuals to turn their creative passion into a rewarding career. QC provides accessible and flexible online education to help students earn internationally-recognized certifications.

Company websites : Job Overview

We are seeking a results-oriented Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product adoption and growth. You will work closely with cross-functional teams to ensure our courses meet market needs and deliver exceptional value to our students. If you are highly motivated to drive KPIs and you are as analytical as you are creative, we encourage you to apply.

Your Qualifications :

• 5 years’ experience working in growth, product or lifecycle marketing
• Bachelor’s Degree in Commerce or Business Administration

Duties

• Develop comprehensive product marketing strategies that align with business objectives.
• Get to know our brands and target markets inside and out. This includes further defining our customer personas and assessing product market fit.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Collaborate with our course development team to define product positioning and messaging.
• Manage product launches and promotional campaigns across various channels.
• Analyze campaign performance metrics to optimize marketing efforts and improve ROI (GA4).
• Lead cross-functional teams to ensure timely project delivery.
• Present findings and recommendations to stakeholders at all levels.

Qualifications

• A great attitude and you like to receive and give constructive feedback
• Proficiency in digital marketing strategies and tools (email, social, seo)
• Exceptional data analytics skills (GA4) with the ability to interpret data and market trends effectively.
• Proven results in driving revenue growth through your product marketing efforts.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent leadership skills with the ability to bring people together to accomplish company goals.
• Strong communication skills, both written and verbal.

Join us as we continue to innovate! If you are passionate about product marketing and eager to make an impact, we encourage you to apply. Tell us why you think you’re the right choice for the role in your cover letter. We’ll be in touch if we think you’re a good fit.

Create a job alert for this search

Product Marketing Manager • sherbrooke, qc, Canada