Product Marketing Manager

Dash Social; Halifax; On-site; CAD 80,000 - 110,000; Full time

Benefits offered by this job

Vacation, personal days and sick time

RRSP/401k matching

Quarterly wellness benefit

Donation matching program

Parental leave top-up plan

Work-from-home benefit

Flexible working hours and location

Job summary

Dash Social is seeking a Product Marketing Manager to bring Dash's products and capabilities to market with clarity, consistency, and impact. You will translate product capabilities into clear customer value and work with Product, Enablement, Sales, Customer Success, and Marketing to align go-to-market readiness.

You will support a portfolio of products, develop messaging, create briefs and launch materials, and enable customer-facing teams to position Dash effectively.

Qualifications

• 3-5 years of experience in product marketing, marketing, product, or a related role, ideally within B2B SaaS.
• Experience working cross-functionally with Product and go-to-market teams.
• Strong ability to understand complex products and translate capabilities into clear, customer-focused value.
• Excellent written and verbal communication skills with strong attention to detail.
• Customer-oriented mindset with an ability to understand different users, buyers, needs, and use cases.

Responsibilities

• Partner with Product Managers to bring new products, features, and capabilities to market, from early planning through launch and ongoing adoption.
• Develop clear, value-driven product messaging that connects capabilities to customer needs, use cases, personas, and Dash's broader product pillars.
• Translate product functionality into compelling customer and business value for use across Marketing, Sales, Customer Success, and Enablement.
• Partner with Enablement to ensure GTM teams are ready to confidently communicate, demonstrate, and sell new and existing capabilities.
• Build and maintain product marketing materials including product briefs, use cases, persona messaging, FAQs, battlecards, competitive resources, and launch materials.
• Develop a strong understanding of Dash's users and buyers, bringing customer and field insights into product messaging and go-to-market execution.
• Maintain competitive intelligence across your areas of ownership, including competitor capabilities, positioning, strengths, weaknesses, and key points of differentiation.
• Support product launches by coordinating messaging, audiences, assets, enablement, and cross-functional readiness.
• Partner across Marketing to ensure product value and differentiation are accurately reflected in campaigns, content, web, events, and other customer-facing programs.
• Gather feedback from Sales, Customer Success, Enablement, and customers to identify gaps in product understanding, messaging, and go-to-market readiness.
• Measure the effectiveness of launches and product marketing programs and use insights to continuously improve execution.

Skills

3-5 years experience

Cross-functional collaboration

Customer-focused value

Strong written/verbal communication

Project management

Job description

Overview

Dash Social is brand-intelligent AI for social growth. It brings together content, creators, community, campaigns, and reporting in one connected system, using brand context and trusted social data to power better decisions and action across social.

Dash creates, recommends, ranks, responds, and reports with the context brands need to move faster, stay differentiated, and drive measurable business impact.

We're looking for a Product Marketing Manager to help bring Dash's products and capabilities to market with clarity, consistency, and impact.

Reporting to the Senior Manager, Product Marketing, you'll work closely with Product, Enablement, Sales, Customer Success, and Marketing to translate product capabilities into clear customer value and ensure our go-to-market teams understand what we're building, who it's for, and why it matters.

You'll support a portfolio of products and use cases, partnering with Product Managers throughout the product lifecycle to bring new releases to market, strengthen how we communicate the value of our existing platform, and equip customer-facing teams to confidently position Dash.

What You’ll Do

• Partner with Product Managers to bring new products, features, and capabilities to market, from early planning through launch and ongoing adoption.
• Develop clear, value-driven product messaging that connects capabilities to customer needs, use cases, personas, and Dash's broader product pillars.
• Translate product functionality into compelling customer and business value for use across Marketing, Sales, Customer Success, and Enablement.
• Partner with Enablement to ensure GTM teams are ready to confidently communicate, demonstrate, and sell new and existing capabilities.
• Build and maintain product marketing materials including product briefs, use cases, persona messaging, FAQs, battlecards, competitive resources, and launch materials.
• Develop a strong understanding of Dash's users and buyers, bringing customer and field insights into product messaging and go-to-market execution.
• Maintain competitive intelligence across your areas of ownership, including competitor capabilities, positioning, strengths, weaknesses, and key points of differentiation.
• Support product launches by coordinating messaging, audiences, assets, enablement, and cross-functional readiness.
• Partner across Marketing to ensure product value and differentiation are accurately reflected in campaigns, content, web, events, and other customer-facing programs.
• Gather feedback from Sales, Customer Success, Enablement, and customers to identify gaps in product understanding, messaging, and go-to-market readiness.
• Measure the effectiveness of launches and product marketing programs and use insights to continuously improve execution.

Desired Qualifications

• 3-5 years of experience in product marketing, marketing, product, or a related role, ideally within B2B SaaS.
• Experience working cross-functionally with Product and go-to-market teams.
• Strong ability to understand complex products and translate capabilities into clear, customer-focused value.
• Excellent written and verbal communication skills with strong attention to detail.
• Customer-oriented mindset with an ability to understand different users, buyers, needs, and use cases.
• Strong project management skills and the ability to move multiple initiatives forward across teams.
• Curiosity about markets and competitors and an ability to turn research into useful, actionable insights.
• Comfortable operating in a fast-moving environment where products and priorities continue to evolve.

Nice to Have

• Experience in social media, martech, or creator economy SaaS.
• Experience supporting B2B SaaS product launches.
• Familiarity working with multi-product or platform SaaS businesses.

Work With Us

At Dash Social, we strive to build great solutions that solve real problems for marketers and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide a service to our customers that is unmatched, collaboration and support among the team is what propels us forward.

Dash Social would not exist without the dedicated employees who contribute their unique skills, voices, and ideas to the company's long-term success. Building a diverse and talented team is an integral part of creating an innovative and well-rounded product and work environment.

Dash Social's hiring practices and company culture does not condone discrimination based on race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:

• Vacation, personal days and sick time
• RRSP/401k matching
• Quarterly wellness benefit
• Donation matching program
• Parental leave top-up plan
• Work-from-home benefit
• Flexible working hours and location
• Departmental and team-wide bonding activities