Product Marketing Manager

Roofr; Canada; Remote; CAD 80,000 - 110,000; Full time

Job summary

Join a fast-growing startup as a Product Marketing Manager at a leading roofing platform. You'll drive go-to-market strategies, create impactful content, and collaborate with cross-functional teams to enhance product positioning and messaging. Enjoy a remote-first culture with generous benefits and opportunities for growth.

Benefits

Generous vacation and paid time off policies

Flexible and unlimited time off

Comprehensive health insurance

Remote-first culture

Continuous learning and development opportunities

Home office setup reimbursement

Regular retreats and team-building activities

Weekly paydays

Qualifications

• 5+ years of experience in product marketing.
• 2+ years experience in a high-velocity SaaS startup environment.

Responsibilities

• Own the positioning and messaging for Roofr products.
• Support the development of go-to-market strategies.
• Create content such as sales presentations and product training videos.

Skills

Content Creation

Communication

Public Speaking

Problem Solving

Job description

We’re growing quickly, and we’re looking for exceptional people to join us on this incredible journey.

About Roofr

We are obsessed with building the most trusted roofing platform in the world so our customers can power their growth with intelligence. Roofr is the all-in-one sales toolbox for roofers, including instant customizable aerial roof measurements with a drone, satellite, or blueprints imagery! Our clients can immediately create visually stunning, robust, and automated proposals to enhance the client experience and increase close rates. Our future roadmap includes exciting products such as payment processing, consumer financing, workflow automation, and more!

Our mission is to ensure every family has access to protecting their home with an affordable roof. We foster an amazing culture, have great founders, and strong financials. This is a great opportunity to be part of an extraordinary start-up that is already successful, yet early enough to offer significant growth, equity, and impact opportunities for our team members.

Role Overview

As a Product Marketing Manager, you will play a critical role in driving our go-to-market strategy, messaging, and positioning of Roofr products.

What You Will Do

• Own the positioning and messaging for Roofr products
• Support the development of go-to-market strategies, including research, pricing, packaging, messaging, and promotion of existing and new products
• Create content such as sales presentations, enablement collateral, product training videos, website copy, and case studies
• Promote the Roofr story internally and externally through speaking engagements and presentations
• Educate stakeholders on product features and benefits
• Assist customer-facing teams on calls and proposals with product insights
• Research market trends and competitors to maintain a competitive edge
• Capture and represent the voice of the customer through interviews, analysis, and case studies
• Measure and optimize the buyer journey related to product adoption and usage
• Collaborate cross-functionally with sales, marketing, engineering, support, and product teams
• Bring innovation to improve marketing and sales effectiveness

Qualifications

• 5+ years of experience in product marketing
• 2+ years experience in a high-velocity SaaS startup environment
• Experience in SMB, construction tech, or vertical SaaS is a plus
• Strong content creation skills across multiple channels
• Excellent written and oral communication skills
• Confidence in public speaking
• Creative and problem-solving mindset
• Ability to thrive in a fast-paced, growth-oriented environment

What We Offer

Joining Roofr means making a meaningful career move with support for impactful work:

• Generous vacation and paid time off policies, including a mandatory first week off, monthly Fridays off, and holiday shutdowns
• Flexible and unlimited time off
• Comprehensive health insurance for employees and dependents
• Remote-first culture with support for autonomous work
• Regular retreats and team-building activities
• Continuous learning and development opportunities
• Home office setup reimbursement
• An inclusive culture that celebrates individuality and diversity
• Servant leadership approach
• Weekly paydays

Roofr is an equal opportunity employer committed to diversity and inclusion. We welcome all candidates and employees to bring their authentic selves to work, fostering a culture enriched by diverse perspectives and experiences.