Product Marketing Manager

Honeycomb; Canada; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Unlimited PTO

401K retirement plans

Sabbatical leave

Development stipend

Job summary

Honeycomb is seeking a Product Marketing professional to shape messaging for engineers and platform teams, ensuring accuracy and usefulness over cleverness. You will partner with GTM teams to drive campaigns, own launch artifacts, and produce customer-facing content across blog, web, and sales assets.

The role emphasizes collaboration with engineers, a technical audience, and a data-driven approach to improve the buying journey.

Qualifications

• Experience marketing to engineers as the primary audience.
• Demonstrated experience applying AI tooling in your work.
• Curiosity about technical products and the patience to learn how they work.
• Ability to run a project across teams without formal authority.
• Strong writing: turn dense technical explanations into concise text.

Responsibilities

• Write and maintain messaging for features and product areas, from product page copy to sales-facing materials.
• Lead launch execution for releases, coordinating cross-functional teams and tracking outcomes.
• Produce customer-facing content: blog posts, solution briefs, web copy, demo scripts, FAQs, one-pagers.
• Create battle cards, pitch narratives, and release updates for field teams.
• Turn customer feedback into case studies, quotes, and proof points for Product and Marketing.

Skills

Product marketing to engineers

AI tooling experience

Data-driven decision making

Cross-functional collaboration

Strong writing

Tools

OpenTelemetry

Job description

• Product marketing at Honeycomb is a small team with a wide surface area. We decide how Honeycomb is positioned, what we say at launch, what the sales team brings into a deal, and how an engineer who has never heard of us understands the product in the first two minutes. Because the team is small, the work is broad: in one week you might rewrite a product page, build a competitive one-pager, interview a customer, and run the launch checklist for a new feature
• This role is built for someone early in a product marketing career who wants to systematically improve the customer buying journey. As a product and messaging expert, you will partner with go-to-market teams to drive business impact through sales and marketing campaigns. You will get real ownership of real launches, and you will have senior product marketers, a technical field team, and engineers who like explaining their work close at hand. Our audience is engineers and platform teams, so the bar is accuracy first: we would rather be precise and useful than clever
• You will support and execute product marketing across Honeycomb’s core products, with a generalist mix of messaging, launches, content, enablement, and competitive work. Expect to start by contributing to pieces of each and to own more of them over your first year
• Write and maintain messaging for features and product areas, from the one-sentence version an engineer reads on a web page to the slide a sales engineer uses in a technical conversation. Keep it accurate and grounded in what the product actually does
• Run launch execution for small and mid-sized releases and support the larger ones. Build the plan, write the assets, coordinate Product, Marketing, Sales Engineering, and Customer Success, and report on how the launch performed
• Produce the practical material that helps people evaluate and adopt Honeycomb: blog posts, solution briefs, web copy, demo scripts, FAQs, and customer-facing one-pagers
• Equip the field with what they need to run a good conversation, including pitch narratives, objection handling, battlecards, and release updates. Join customer calls, listen to recorded ones, and fix the material that isn’t landing
• Track the observability market and competitor moves. Maintain competitive assets and keep them current and honest, so the field trusts them
• Talk to customers and prospects, turn what you hear into case studies, quotes, and proof points, and bring the patterns back to Product and Marketing
• Help define what success looks like for your work, pull the data, and share what you learn, including the things that didn’t work

Benefits

• 100% covered medical, dental, vision, HSA, FSA, disability, and more
• Unlimited PTO, synchronous company break, paid sabbatical, and expressed minimum for time to recharge
• 401K retirement plans and fully paid life insurance
• Up to 16 weeks paid leave regardless of path to parenthood; flexible hours for returning parents and caregivers
• $10K to cover gaps in insurance, in support of adoption, surrogacy, preservation, and family-planning costs
• $600 per year to spend on the perks you care for most
• A stake in our success
• Generous new hire equity, and refresh grants
• Annual $1,500 development stipend; funding for cognitive coaching; and a focus on career pathing
• $500 new hire home setup stipend and $200/mo for wifi, phone and co-working

Comfort with ambiguity and a bias toward shipping. Our priorities move, the team is small, and the best work here comes from people who start rather than wait for a briefExperience marketing to engineers as the primary audienceDemonstrated experience applying AI tooling in your workWillingness to use data to decide and to evaluate your own work honestlyCuriosity about technical products and the patience to learn how they work. You ask engineers questions until you actually understand the answer, and you are comfortable in a product that assumes a technical userExperience with webinars, conference talks, or community programsThe ability to run a project across teams without formal authority: setting a timeline, chasing the open items, and telling people clearly when something has slippedExperience working in a fully distributed companyStrong writing. You can take a dense technical explanation and turn it into something short, accurate, and useful, and you can tell the difference between the two yourself2 to 5 years of experience in product marketing, or in a closely adjacent go-to-market role such as content marketing, sales engineering, technical writing, developer relations, or product management, with at least some of it in B2B SaaSPassion about the team winning: Sales, marketing, and product teams will depend on you to succeed. Their success is your success, but you’re not simply an order taker: you look for the smart solutions and don’t wait to be askedExposure to observability, developer tools, distributed tracing, OpenTelemetry, platform engineering, or reliability and SLO practices. We will teach this, but a head start helpsHands-on familiarity with AI and LLM tooling, including coding agents and MCP-based workflows