Senior Product Marketing Manager - Customer Growth

ITVA, Inc.; Headquarters; On-site; CAD 110,000 - 150,000; Full time

Job summary

Bitvavo is hiring a Senior Product Marketing Manager to own growth and go-to-market strategy for our retail product, driving usage through cross-sell, upsell and feature adoption. You will shape the user journey from awareness to first trade, focusing on acquisition campaigns and activation in a regulated market context.

You will collaborate with CRM, Product, Marketing, Partner Management and Brand to craft a single, compelling first-touch story that resonates across channels and markets.

Qualifications

• 5+ years in growth or acquisition-focused marketing within fintech or crypto.
• Self-starter who finds channels and activations proactively.
• Analytical mindset using data and experiments to drive decisions.
• Strong written and verbal communication, with stakeholder management.
• Understand marketing channels and where to reach new customers.

Responsibilities

• Define and lead new market entry and aggressive growth strategies.
• Experiment with creative tactics to drive acquisition and activation.
• Plan, build and ship multi-channel campaigns end-to-end.
• Track competitive onboarding flows and refine positioning for new users.
• Align Product and Marketing on acquisition with cross-functional teams.

Skills

Growth marketing

Acquisition strategy

Analytical

Communication

Cross-functional

Tools

Contentful

Hygraph

Braze

Amplitude

ABSmartly

Job description

In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone.

In two years' time, Bitvavo has established itself as the market leader in the Netherlands and one of the largest in Europe, with over one million users exchanging tens of billions of digital assets a year.

About the Opportunity

We are hiring a Senior Product Marketing Manager to own growth and go to market strategy for our retail product, growing usage through cross-sell, upsell and adoption of new features. This is about the platform's first impression, from the moment someone hears about Bitvavo to the moment they place their first trade. You understand the consumer lifecycle end to end, and excel at acquisition campaigns that grow market share.

This role calls for someone who has spent real product marketing time in trading, fintech or crypto. You stay obsessed with the user and what someone actually does in the moment before they hit confirm.

What You'll be Doing

• Define & Lead new market entry strategy and aggressive growth strategies in our existing markets. Prioritising by customer and business impact and setting the scope and channels to most effectively reach your goals

• Experiment with new creative tactics to drive acquisition, onboarding, activation or top-of-funnel conversion by partnering with CRM, Product, Marketing, Partner Management and Brand on growth and win back campaigns

• Plan, build and ship multi channel campaigns end to end, staying hands on through every stage of production

• Track the competitive landscape for new customers: neobanks entering crypto and competitors' onboarding flows, and shape our positioning for people opening their first account

• Connect Product and Marketing on everything acquisition-related. Brief creatives, and align Legal, CRM, Brand, Performance, Affiliates and Social around one consistent first-touch story

What We're Looking For

• 5+ years of hands-on experience in growth marketing, acquisition-focused product marketing or product management within trading, investing or consumer fintech, with a track record of moving prospects into activated, retained customers in a regulated product.

• A real self starter. You find the next acquisition channel or activation lever before anyone briefs you on it."

• Analytical, defining success metrics and using data and experiments to shape acquisition campaign and product decisions

• Strong communication and stakeholder management, able to align a cross functional team around one story

• Understanding of marketing channels, effectiveness and best place to reach new customers in a given market.

Desirable

• Experience in a regulated, multi market financial services environment

• Genuine interest in crypto, with a view on where the space is headed relative to traditional finance

• Strong insight into unmet customer needs in trading, staking and other digital asset products

• Experience running structured A/B tests to validate campaign and product decisions before scaling

• Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

At Bitvavo, we believe that diverse perspectives drive innovation, foster creativity, and lead to better outcomes. We are committed to building a team that reflects the diversity of the communities we serve and creating an inclusive environment where everyone can thrive. We welcome applicants of all backgrounds, identities, and experiences. Regardless of race, ethnicity, gender, sexual orientation, age, religion, ability, or any other characteristic. Join us and be part of a team that values and celebrates your unique contributions.

What We Offer

At Bitvavo, we believe in attracting, motivating and retaining talented people through market-competitive offerings that go beyond compensation alone. To learn more about our total rewards package and the benefits we offer, visit our Life at Bitvavo page.