Product Marketing Manager

PBS Systems; Calgary; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Professional development

Travel opportunities

Health benefits

Paid time off

Inclusive culture

Employee recognition

Competitive compensation

Staff discounts

Job summary

PBS Systems in Calgary HQ is seeking a Product Marketing Manager to lead launch plans, messaging, and adoption of new PBS software features. You will translate product capabilities into customer value and drive revenue growth through go-to-market strategies.

The role requires strong communication, market insight, and collaboration with internal teams to ensure PBS software direction aligns with dealer needs. Travel across Canada and the US is expected occasionally.

Qualifications

• 1-2 years previous experience in the automotive industry or dealership environment.
• Previous managerial experience in the automotive industry or dealership environment will be considered as an asset.
• Project management and strategic development experience.
• Excellent verbal and written communication skills.
• Organizational and time management skills.
• Customer focus / Excellent customer service skills.
• Critical thinking and problem-solving skills.
• Aptitude for learning new technology in a fast-paced environment.
• Solid computer knowledge. Microsoft Office Suite.

Responsibilities

• Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product
• Understand the Go-to-Market parameters, goals and outcomes associated with software features
• Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features
• Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience
• Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally
• Provide marketing with information and content to be used for marketing campaigns and newsletters
• Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes
• Ability to objectively and effectively assess and react to changing business needs and requests
• Understand market problems through interactions with customers and PBS experts
• Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders
• Confidently convey the PBS culture through professional appearance, creating and maintaining genuine business relationships with the ability to perform under pressure
• Build professional relationships with customers and internal stakeholders
• Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. New hires will be offered onsite time to gain a better understanding of the dealership)
• Multi Silo certifications will be required

Skills

Verbal Communication

Written Communication

Organizational Skills

Time Management

Customer Focus

Problem Solving

Tech Adaptability

Critical Thinking

MS Office

Tools

MS Office

Job description

Internal Job Title:

Occasional travel through Canada and US with the occasional weekend shift to accommodate your travel schedule and or events

Company Name:

PBS Systems

Job Location:

Calgary, AB (HQ)

Job Type:

Full-time, Permanent

No. Of Openings:

01

Job Requirement(s):

Occasional travel through Canada and US with the occasional weekend shift to accommodate your travel schedule and or events

Product Marketing Manager

Reports To:

Manager, Product Marketing & Enablement

PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun! PBS has been transforming how people buy and service cars for almost 40 years, becoming the third largest Dealership Management System (DMS) provider in North America. Each month, hundreds of new users join our platform, which helps dealerships manage sales, service, inventory, and accounting. What sets us apart is how we treat our customers - as partners, innovators and friends.

At PBS, we invest in your growth. Your career can progress in alignment with your strengths, interests, and aspirations.

The Role

Product Marketing Managers play a key role in the successful launch and adoption of new PBS software functionality. They translate product capabilities into customer adoption, market success, and revenue growth by developing effective go-to-market plans.

This role requires confident communicators who can turn complex features into clear, value-focused messaging. By understanding dealership challenges and gathering user feedback, Product Marketing Managers shape promotional strategies, inform software enhancements, and monitor product adoption to keep products aligned with customer needs and market expectations.

Responsibilities

• Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product
• Understand the Go-to-Market parameters, goals and outcomes associated with software features
• Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features
• Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience
• Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally
• Provide marketing with information and content to be used for marketing campaigns and newsletters
• Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes
• Ability to objectively and effectively assess and react to changing business needs and requests
• Understand market problems through interactions with customers and PBS experts
• Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders
• Confidently convey the PBS culture through professional appearance, creating and maintaining genuine business relationships with the ability to perform under pressure
• Build professional relationships with customers and internal stakeholders
• Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. New hires will be offered onsite time to gain a better understanding of the dealership)
• Multi Silo certifications will be required

Qualifications

• 1-2 years previous experience in the automotive industry or dealership environment
• Previous Managerial Experience in the Automotive Industry or Dealership Environment will be considered as an important asset
• Project Management and Strategic Development Experience
• Excellent verbal and written communication skills
• Organizational and time management skills
• Customer focus / Excellent customer service skills
• Critical thinking and problem-solving skills
• Aptitude for learning new technology in a fast-paced environment
• Solid computer knowledge. Microsoft Office Suite

What We Offer

• Professional Development – Continuous training, industry certifications, and clear pathways for career advancement
• Travel Opportunities - Travel to locations across Canada, the U.S., and the Caribbean
• Comprehensive health benefits - Medical and dental coverage to support your well-being
• Paid Time Off – PTO to help you recharge and maintain work-life balance
• Inclusive culture - A collaborative, supportive team environment where your ideas and voice truly matter
• Employee recognition - Regular appreciation programs and performance-based incentives
• Competitive compensation package
• Competitive annual base salary
• Up to $4,800 per year in product certification bonuses
• Outstanding travel incentive bonuses
• Additional performance incentives
• Attractive employee referral bonuses
• Staff discounts – Exclusive savings with partners such as GM, Dell, and more

Should you be selected for an interview, you will be contacted via email. Please monitor your junk/spam folder PBS Systems is an employment-equity employer. Candidates who require accommodations throughout the recruitment process please contact the Recruiting Department.